Dibrugarh University B. Com 5th Sem Question Papers CBCS Pattern
5th SEM TDC POM (CBCS) C 511
Principles of Marketing Question Paper 2024 (Nov/Dec)
COMMERCE (Core)
Paper: C-511 (Principles of Marketing)
Pass Marks: 32
Time: 3 hours.The figures in the margin indicate full marks for the questions.
1. (a) Fill in the blanks (1×4=4)
(i) Marketing research and market
survey are ________.
(ii) ___________ includes the
acts of individuals directly involved in obtaining and using economic goods and
services including sequence of decision processes that precede.
(iii) ________ dimension covers
the specifications or physical attributes related to services, brand, package,
product life cycle, and product planning development.
(iv) ________ stands for project
evaluation and review technique.
(b) State whether the following
statements are True or False (1×4=4)
(i) Consumer is the king in
modern concept of marketing.
(ii) All publicity is
advertising.
(iii) Brand management holds the
key in modern marketing.
(iv) Promotion strategy lays down
the broad principles.
2. Write short notes on any three
of the following: (4×3=12)
(i) Traditional concept of
marketing
(ii) Consumer behaviour
(iii) Price strategy
(iv) After-sales service
3. (a) Define marketing. What is
its importance in today's world? (4+8=12)
OR
(b) What is marketing mix? What
are the elements of marketing mix? Explain briefly. (4+8=12)
4. (a) What do you mean by market
segmentation? Discuss its objectives and also the importance of market
segmentation in India. (4+(4+4)=12)
OR
(b) What are the various stages
in the consumer buying process? What are the personal, psychological, and
social factors that influence consumer behaviour? (6+6=12)
5. (a) What do you mean by
product development? Discuss the various stages involved in the development of
a new product. (4+8=12)
OR
(b) What is a brand name and
trademark? Explain their relative merits and demerits. (4+8=12)
6. (a) What do you mean by
promotion? Explain the need for promotional activities. What are the components
of promotion? (4+8=12)
OR
(b) Explain the factors affecting
the promotional mix. (6+6=12)
7. (a) Discuss the role of
physical distribution systems and their importance in marketing. (6+6=12)
OR
(b) Discuss the role of wholesalers and retailers in modern marketing. (6+6=12)
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