Advanced Marketing Management
Important Questions
BCOM 4th SEM NEP Syllabus
2025
Unit – I: Introduction to Marketing
Q. What is market? Mention its need. What are
various types of market?
Q. Define marketing and state its importance
in today’s world. 2013,
2015, 2018, 2024
Q. Explain
the nature and Scope of marketing. 2014,
2016, 2019, 2021
Q. Distinguish between Marketing and Selling.
Mention various objectives of marketing. 2013,
2017
Q. Write a note on the traditional and modern
concept of marketing and also distinguish between them. Briefly discuss the
five different concepts of marketing. 2014,
2022
Q. What is
Marketing Mix? What are the elements of marketing mix? Explain them briefly. (7
P’s)2013, 2016, 2019, 2022, 2023, 2024
Q. What are various functions of marketing?
Explain them briefly.
Q. What do you mean by marketing environment?
What are the different kinds of marketing environment? Explain the various
forces which influence marketing environment. 2017,
2021
Q. What do you mean by market
segmentation? Discuss its objectives and importance to a marketer in big
country like India. 2013, 2015,
2017, 2018, 2021, 2024
Q. What are the bases of market segmentation? Discuss the favourable conditions for successful market segmentation 2014, 2016, 2019, 2022, 2023
Unit – II: Consumer Behaviour and Product
(Part A)
Q. What is consumer
behaviour (Consumer Buying Behaviour)? State its characteristic. Explain the
importance of consumer behaviour. 2014,
2019
Q. What are various types of consumer
behaviour? Explain them.
Q. What is buying motives? What are its
various types?
Q. What are various stages in Consumer Buying
Process? What are the Personal, Psychological and Social factors that
influence consumer behaviour? 2013, 2015,
2016, 2017, 2018, 2021, 2023, 2024
Q. Why is consumer behaviour a multi-disciplinary?
Explain how the study of consumer behaviour assists marketers in segmenting the
market. 2022
Unit – II (Part B): Product Planning and
Pricing
Q. What do you mean by product planning and
development? What are its objectives? State the factors to be considered while
developing new product. 2013, 2016,
2023
Q. What do you mean by product? State
the characteristics of product. Discuss the various stages of a new product
development. 2014, 2017,
2024
Q. What are various types of products? Explain
them.
Q. What is product mix? What are its essential
elements?
Q. Explain
the different stages of product life cycle (PLC). What is marketing house
strategy at each stage?2013, 2022
Unit 3: Marketing Place, Pricing and
Distribution
Q. What is Place? What are its various types?
Explain them.
Q. What do you mean by distribution channel?
What are the different factors that need to be considered while selecting a
distribution channel? 2018,
2021
Q. What are various types of Distribution
channel? Explain the role of distribution channel and how it can be improved. 2013, 2022, 2023
Q. What is physical distribution of goods?
Explain its significance. Discuss various components of transportation mix.
2013, 2015, 2017, 2018SN, 2019, 2022, 2023, 2024
Q. What do you mean by price? What are the
various objectives of pricing? Explain the importance of pricing. 2014, 2021, 2023
Q. Write a detailed note on various pricing
methods. 2021
Q. What are the factors affecting price of a
product or service? 2013,
2022
Unit 4: Promotion, Branding, Packaging
and Marketing Research
Q. What do you mean by promotion? Explain the
need and importance of promotional activities. What are the various
methods/components of promotion? 2014,
2018, 2021, 2024
Q. Explain the factors influencing promotional
mix.
Q. What are the commonly used media in
advertising? State their advantages and disadvantages.
Q. What is brand, trade mark and branding? Distinguish
between them. Mention their merits and demerits. 2024
Q. What are various types of brand? Explain
them briefly.
Q. What are the need and importance of
branding? Explain the process of creating a brand.
Q. What is Packaging? Explain its role and functions.
Mention it features.2014, 2016, 2018, 2019, 2021
Q. What are various types of packaging?
Explain them briefly.
Q. What is marketing research? Explain its
objectives and importance.
Q. What are various methods of marketing
research? Explain them briefly.
Q. Write short notes on: Service Marketing,
Online marketing and social marketing.
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