Advanced Marketing Management Important Questions [BCOM 4th SEM NEP Syllabus 2025]

Advanced Marketing Management Important Questions

BCOM 4th SEM NEP Syllabus 2025

Unit – I: Introduction to Marketing

Q. What is market? Mention its need. What are various types of market?

Q. Define marketing and state its importance in today’s world.   2013, 2015, 2018, 2024

Q. Explain the nature and Scope of marketing.     2014, 2016, 2019, 2021

Q. Distinguish between Marketing and Selling. Mention various objectives of marketing.             2013, 2017

Q. Write a note on the traditional and modern concept of marketing and also distinguish between them. Briefly discuss the five different concepts of marketing.              2014, 2022

Q. What is Marketing Mix? What are the elements of marketing mix? Explain them briefly. (7 P’s)2013, 2016, 2019, 2022, 2023, 2024

Q. What are various functions of marketing? Explain them briefly.

Q. What do you mean by marketing environment? What are the different kinds of marketing environment? Explain the various forces which influence marketing environment.       2017, 2021

Q. What do you mean by market segmentation? Discuss its objectives and importance to a marketer in big country like India.   2013, 2015, 2017, 2018, 2021, 2024

Q. What are the bases of market segmentation? Discuss the favourable conditions for successful market segmentation                   2014, 2016, 2019, 2022, 2023

Unit – II: Consumer Behaviour and Product (Part A)

Q. What is consumer behaviour (Consumer Buying Behaviour)? State its characteristic. Explain the importance of consumer behaviour.     2014, 2019

Q. What are various types of consumer behaviour? Explain them.

Q. What is buying motives? What are its various types?

Q. What are various stages in Consumer Buying Process? What are the Personal, Psychological and Social factors that influence consumer behaviour? 2013, 2015, 2016, 2017, 2018, 2021, 2023, 2024

Q. Why is consumer behaviour a multi-disciplinary? Explain how the study of consumer behaviour assists marketers in segmenting the market. 2022

Unit – II (Part B): Product Planning and Pricing

Q. What do you mean by product planning and development? What are its objectives? State the factors to be considered while developing new product.         2013, 2016, 2023

Q. What do you mean by product?  State the characteristics of product. Discuss the various stages of a new product development.                   2014, 2017, 2024

Q. What are various types of products? Explain them.

Q. What is product mix? What are its essential elements?

Q. Explain the different stages of product life cycle (PLC). What is marketing house strategy at each stage?2013, 2022

Unit 3: Marketing Place, Pricing and Distribution

Q. What is Place? What are its various types? Explain them.

Q. What do you mean by distribution channel? What are the different factors that need to be considered while selecting a distribution channel?              2018, 2021

Q. What are various types of Distribution channel? Explain the role of distribution channel and how it can be improved.                           2013, 2022, 2023

Q. What is physical distribution of goods? Explain its significance. Discuss various components of transportation mix. 2013, 2015, 2017, 2018SN, 2019, 2022, 2023, 2024

Q. What do you mean by price? What are the various objectives of pricing? Explain the importance of pricing.  2014, 2021, 2023

Q. Write a detailed note on various pricing methods.   2021

Q. What are the factors affecting price of a product or service?   2013, 2022

Unit 4: Promotion, Branding, Packaging and Marketing Research

Q. What do you mean by promotion? Explain the need and importance of promotional activities. What are the various methods/components of promotion?     2014, 2018, 2021, 2024

Q. Explain the factors influencing promotional mix.

Q. What are the commonly used media in advertising? State their advantages and disadvantages.

Q. What is brand, trade mark and branding? Distinguish between them. Mention their merits and demerits. 2024

Q. What are various types of brand? Explain them briefly.

Q. What are the need and importance of branding? Explain the process of creating a brand.

Q. What is Packaging? Explain its role and functions. Mention it features.2014, 2016, 2018, 2019, 2021

Q. What are various types of packaging? Explain them briefly.

Q. What is marketing research? Explain its objectives and importance.

Q. What are various methods of marketing research? Explain them briefly.

Q. Write short notes on: Service Marketing, Online marketing and social marketing.

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