Dibrugarh University BCOM 4th SEM New Syllabus [NEP 2023 Pattern]

Dibrugarh University BCOM 4^th SEM New Syllabus
NEP 2023 Pattern

4 Core Subjects (Common subjects for Marketing, HRM, Finance and Banking & Insurance Major)

1. Business Environment

2. Advanced Marketing Management

3. Advanced Financial Management

4. Business Statistics

1 Minor (Different subjects for Marketing, HRM, Finance and Banking & Insurance Major)

* Consumer Affairs and Consumer Care [Marketing Major]

* Training and Development [HRM Major]

* Cybercrime and Security in Banks [Finance Major]

* Digital Banking [Banking & Insurance Major]

Business Environment Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit 1 (15 Marks)

Meaning- Scope and Characteristics of Business Environment-Factors affecting micro and macro environment, Significance for economic policies and decisions in organizations; ethical issues in business. Environmental Scanning.

Economic Environment. Characteristics of the Indian Economy, factors affecting the economy, economic resources (natural, industrial and technological) impact of liberalization, privatization, globalization and digitization on Indian business.

Unit 2 (15 Marks)

Environment- Internal to the Enterprise-(Micro) -Value System, Management Structure and Nature, Human Resource, Company Image and Brand Value, Physical Assets, Facilities, Research & Development, Value creation of Intangibles, Competitive Advantage.

External to the Enterprise Micro-(Macro) Suppliers, Customers, Market Intermediaries; Macro Demography, Natural, Legal & Political, Technological, Economy, Competition, Socio-cultural and International;

Unit 3 (15 Marks)

Business Environment with reference to Global Integration; Comparative Analysis of Business Environment: India and Other Countries.

Emerging Trends in Business Concepts, Advantages and Limitations-Franchising, Aggregators, Business Process Outsourcing (BPO) & Knowledge Process Outsourcing (KPO); E-Commerce, Digital Economy.

Unit 4 (15 Marks)

Elements of Information Technology Act Cyberspace; Cyber laws; Scope of Cyber Laws; Classification of Cyber Crime; Information Technology Act 2000 (with latest amendments); Regulation of Certifying Authorities; Adjudication.

Financial scam and its impact on business environment.

Advanced Marketing Management Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents

Unit 1 (15 Marks)

*Meaning, Definition and Classification of Market.

*Marketing: Concepts, Features, Objectives, Importance.

*Marketing Functions, Marketing Environment.

*Market Segmentation: Bases and Criteria.

*Marketing Mix: The 4 + 3 Ps of Marketing.

Unit 2 (15 Marks)

*Consumer Behaviour: Need and Importance, Buying Motives, Consumer Decision Making Process, Types of Consumer Behaviour.

*Product: Features, Classification, Product Planning and Development, Product Mix, Product Life Cycle.

Unit 3 (15 Marks)

*Place: Virtual and Physical Markets. Channels of Distribution: Types, Functions, Choice of Distribution Channels.

*Price: Importance of Price. Pricing: Objectives, Determinants, Methods.

Unit 4 (15 Marks)

*Promotion: Need, Importance and Objectives, Promotion Mix. Ps of Service Marketing.

* Brand: Brand vs. Branding, Types of Brands, Need for Branding, Process of Branding.

*Packaging: Features and Types.

*Marketing Research: Objectives, Importance and Methods.

*Some Important Marketing Concepts: Service Marketing, Social Marketing, Online Marketing.

Advanced Financial Management Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit I (15 Marks)

Financial Management: Concept and Objective of Financial Management

Capital Structure Decisions: Concept & importance, Determinants of capital structure, theories of capital structure, optimum capital structure, financial indifference point; Leverage: Operating, financial & combined leverage,

Unit II (15 Marks)

Cost of Capital- Meaning, Definition and Sources of long-term financing; Estimation of components of cost of capital; Methods for Calculating cost of equity capital, Cost of Retained Earnings, Cost of Debt and Cost of Preference Capital, Weighted Average cost of capital (WACC) (Theory and Numerical).

Capital Investment Decisions with Risk Analysis

Unit III (15 Marks)

Dividend Decisions: Types & determinants of dividend decisions, Dividend models- relevance Theory-Walters Model; Irreverence theory-MM Model, corporate dividend practices in India.

Unit IV (15 Marks)

Working Capital Management: Concept, Objective, Need. Sources of Working Capital, Estimation of working capital; Management of Cash, Management of Inventories, techniques of inventory management- EOQ, Stock levels, ABC analysis, maintaining stock levels, Management of Receivables, policies for managing receivables.

Business Statistics Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit I (15 Marks)

Descriptive Statistics: Measures of Central Tendency; Measures of Dispersion; Concept of Skewness and Kurtosis.

Concept of Sampling: Population and Sample, Parameter and Statistic; Sampling methods (including Simple Random sampling, Stratified sampling, Systematic sampling, Judgement sampling, and Convenience sampling).

Unit II (15 Marks)

Simple Correlation and Regression Analysis:

Meaning of Correlation and its different types, Scatter diagram, Pearson’s co-efficient of correlation; Rank Correlation.

Concept of Regression, Regression equations and estimation; Properties of regression coefficients.

Unit III (15 Marks)

Fundamentals of Probability and Probability Distributions:

Definitions of Probability, Addition and multiplication laws of probability, Conditional probability and Bayes’ Theorem.

Mathematical Expectation and variance of a random variable. Standard probability distributions: Binomial, Poisson and Normal.

Unit IV (15 Marks)

Index Number: Meaning, types and uses, Methods of constructing price and quantity indices (simple and aggregate); Tests of adequacy; Chain base index numbers;

Base shifting, Splicing and deflating, Problems in constructing index numbers, Consumer price index and Important share price indices.

Time Series Analysis: Components of time series; Additive and multiplicative models; Moving averages; Determination of Trend: Fitting of trend line (only linear trend). Seasonal variations: Measurement of Seasonal effects using Simple averages and Ratio-to-trend method.

Digital Banking Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit I (Digital Banking products) (15 Marks)

Need for Digital Banking Products; Customer Education for Digital Banking Products; Card banking- Overview and brief history, Various types of cards, Product features.

Approval Processes for Cards, Back End operations, Recovery and Follow up.

Unit II (15 Marks)

ATMs – Overview and Brief History, Product Features, Instant Money Transfer Systems, Various Value-Added Services (e.g., bill payments, donations, etc.); ATM Network Planning – Onsite/Offsite, Security and Surveillance of ATM Sites, Profitability of ATMs, Risk Management and Frauds, Back End Operations and Technology.

CASH DEPOSIT MACHINES – Overview and Brief History, Product Features, CDM Network Planning – Onsite/ Offsite, Profitability of CDMs, Risk Management and Frauds, Back End Operations and Technology.

Unit III (15 Marks)

MOBILE BANKING-- Overview and Brief History, Product Features and Diversity, IMPS, Profitability of Mobile Banking, Risk Management and Frauds, Back End Operations and Technology.

INTERNET BANKING – Overview and Brief History, Product Features, Corporate and Individual Internet Banking Integration with e-Commerce Merchant sites, Risk Management and Frauds, Back End Operations and Technology.

POS TERMINALS- Overview and Brief History, Product Features, Approval processes for POS Terminals, POS business Risk Management and Frauds, Back End Operations and Technology.

Unit IV (15 Marks)

BRANCHLESS BANKING—Objectives, Introduction, Financial Inclusion – Logic and logistics, Vehicles for Financial Inclusion, Business Correspondents/ Business facilitators, Digital Banking Products for Financial Inclusion.

PAYMENT SYSTEMS – Overview of global payment systems; Overview of domestic payment systems, Immediate Payment Service (IMPS), National Unified USSD Platform (NUUP), National Automated Clearing House (NACH), Aadhaar Enabled Payment System (AEPS), KYC, Cheque truncation System (CTS), National Financial Switch (NFS), RTGS, NEFT. Forex settlements, Securities Settlement, Innovative Banking & Payment Systems

NEW DEVELOPMENTS IN DIGITAL BANKING- concepts of FinTech, Business ecosystems, Block chain, Crypto Currencies.

Consumer Affairs and Customer Care Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit 1 (Marks 15): Conceptual Framework

Consumer and Markets: Concept of Consumer, Nature of markets, Concept of Price in Retail and Wholesale, Maximum Retail Price (MRP) and Local Taxes, Fair Price, labelling and packaging Experiencing and Voicing Dissatisfaction: Consumer Satisfaction/Dissatisfaction-Grievances complaint, Consumer Complaining Behaviour Alternatives available to Dissatisfied Consumers; Internal and External Complaint handling: Corporate Redress Systems and Public Redress Systems.

Unit 2 (Marks 15): The Consumer Protection Act, 1986 (CPA)

Objectives and Basic Concepts: Consumer, goods, service, defect in goods, deficiency in service, spurious goods and services, unfair trade practice, restrictive trade practice. Organizational set-up under the Consumer Protection Act: Advisory Bodies: Consumer Protection Councils at the Central, State and District Levels, Basic Consumer Rights; Adjudicatory Bodies: District Forums, State Commissions, National Commission: Their Composition, Powers, and Jurisdiction (Pecuniary and Territorial), Role of Supreme Court under the CPA.

Unit 3 (Marks 15): Grievance Redress Mechanism under the Consumer Protection Act, 1986:

Who can file a complaint? Grounds of filing a complaint; Limitation period; Procedure for filing and hearing of a complaint; Disposal of cases, Relief/Remedy to be provided; Temporary Injunction, Enforcement of order, Appeal, frivolous and vexatious complaints; Offences and penalties. Seven Leading Cases decided under Consumer Protection Act: Medical Negligence; Banking; Insurance; Housing & Real Estate; Electricity, Water, and Telecom Services; Education; Defective Product; Unfair Trade Practice.

Unit 4 (Marks 15): Industry Regulators and Consumer Complaint Redress Mechanism

i. Banking: RBI and Banking Ombudsman.

ii. Insurance: IRDA and Insurance Ombudsman.

iii. Telecommunication: TRAI.

iv. Food Products: FSSAI (an overview).

v. Electricity Supply: Electricity Regulatory Commission.

vi. Advertising: ASCI.

Training and Development Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit 1 (15 Marks)

Training Concept, – Need for Training- Objective and Importance of Training – Training Policy- Training methods for different types of employees- Principles of Learning and Training.

Unit 2 (15 Marks)

Training Methods – On the Job Training- Vestibule training – Training by experienced workman- Training by Supervisor-Demonstration- Apprentice,

Off the Job Training- Lecturers-Conference methods- Seminar or Team Discussion-case Studies- Role Playing- Programmed Instructions- T –Group training- Audio Visual aids.

Unit 3 (15 Marks)

Technology in Training-Instructor lead On-line courses- Self Paced Courses-Blended learning corporate Training – On-line training Platforms – Social and Micro Learning- Gamification in learning – Training Evaluation – Retraining.

Unit 4 (15 Marks)

Training and development in India- Govt. policy on training – Budget estimate- allocation- CSR- Conducting the program-ice breaking & games- relevance of culture of participants.

Cyber Crime and Security in Banks Syllabus
Dibrugarh University BCOM 4^th SEM Syllabus NEP 2023 Pattern

Subject-wise Contents:

Unit 1 (15 Marks)

Introduction to Cyber Crime: Definition, Types; Channels of Cyber Crime: Stalking, Cyber Squatting, Cyber Extortion, Cyber Cheating; Common frauds in digital payments: Card skimming, identity theft, account takeover; Techniques and tactics: Phishing, Hacking, Spoofing, Software piracy; Threats to computer security: Internet Crime, Internet Fraud, User Failures & causes, Role of Computer Hackers

Unit 2 (15 Marks)

Introduction to Cyber Security: Definition and importance of cyber security in banks, Principles of Cyber security, Customer data protection, Third-party risk management, Vulnerability in banks: Cyber-security awareness and training, Cyber security governance: Roles and responsibilities within organizations, establishing cyber security policies and procedures, Emerging technologies and trends in cyber security: AI-driven security solutions, block chain for data integrity,

Unit 3 (15 Marks)

Ensuring Secure Financial Transactions: Preventive measures–Two factor authentication, Encryption, Secure payment gateways; Introduction to Cyber Security: Importance, Layers of security; Implementing security measures: Hardware-based security (biometrics, tokens etc.), Software-based firewalls, Intrusion Detection Systems; Security Standards and Best Practices: ISO 27001, NIST Cyber security Framework; Control mechanisms: Preventive, Detective and Corrective measures, Collaboration and information sharing

Unit 4 (15 Marks)

Regulatory Framework and Guidelines: RBI guidelines on digital payments: Customer protection, dispute resolution, Rights and duties of the System Provider: Responsibilities of banks and financial institutions; Settlement of disputes: Banking Ombudsman Scheme, Consumer grievance redressal; Legal framework: Main provisions of Information Technology Act, 2000 relating to cybercrime in banks.