303 Marketing Management Question Paper 2024
[DODLDU MCOM 3RD SEM Question Paper]
COMMERCE
Paper:
COM-303 (Marketing Management)
Full
Marks: 80
Time: 3
hours
The figures in the margin indicate full marks for the
questions
Answer the following questions:
1. (a) What is marketing management? Explain
the features of modern marketing. 4+8=12
Or
(b) Explain different concepts of marketing.
Distinguish between traditional and modern concepts of marketing. 6+6=12
2. (a) Distinguish between consumer and
customer. Which factors influence in consumer decision making process? 4+8=12
Or
(b) What is market information and research?
Write various sources of market information of a marketer. 4+8=12
3. (a) What do you mean by tangible and
intangible products? Discuss in detail about product-mix decisions of a
marketer. 4+8=12
Or
(b) What is PLC? Explain the PLC of a highly
competitive product. 4+8=12
4. (a) What is physical distribution? What
factors are to be considered by a marketer in taking various decisions related
to physical distribution? 4+8=12
Or
(b) What is promotion? Explain the role of
different elements of promotion in marketing management. 4+8=12
5. (a) What do you mean by marketing
environment? Discuss the factors of marketing environment with special
reference to present marketing environment. 4+8=12
Or
(b) What is market segmentation? What are the
bases of market segmentation in global marketing context? 4+8=12
6. Write short notes on: (any
four) 5x4=20
(a) Market vs. Marketing.
(b) Consumerism.
(c) Channels of distribution.
(d) e-marketing.
(e) Mass marketing.
(f) Social marketing.
Also Read: DODLDU MCOM 3rd SEM Question Papers (Dibrugarh University)
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