303 Marketing Management Question Paper 2022
[DODLDU MCOM 3RD SEM Question Paper]
COMMERCE
Paper:
COM-303 (Marketing Management)
Full
Marks: 80
Time: 3
hours
The figures in the margin indicate full marks for the
questions
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1. Define the following: 2x5=10
(a) Market.
(b) Consumer.
(c) Product.
(d) Channel Design.
(e) e-marketing.
2. Answer any two from
the following: 14x2=28
(a) Elaborate on the marketing concepts and functions with examples.
(b) Explain the consumer decision-making process.
(c) Elaborate on the various components of a marketing information
systems.
3. Answer any two from
the following: 14x2=28
(a) Explain in detail various determinants of price setting.
(b) Elaborate on distribution channels and physical distribution
decisions.
(c) Explain the various issues to be considered in new product
development.
4. Give brief answers to any
two from the following: 7x2=14
(a) Characteristics of service marketing.
(b) Significance of relationship marketing with examples.
(c) Barriers to international market.
Also Read: DODLDU MCOM 3rd SEM Question Papers (Dibrugarh University)
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