Principles of Marketing Question Paper 2023 [Gauhati University BCOM 5th SEM Question Papers]

Principles of Marketing Question Paper 2023 
[Gauhati University BCOM 5th SEM Question Papers]

COMMERCE (Honours Core)

Paper: COM-HC-5016 (Principles of Marketing)

Full Marks: 80

Time: 3 hours

The figures in the margin indicate full marks for the questions.

1. Answer the following as directed:                            1x10=10

(1) The starting point of any marketing activity is the

(a) Human needs and wants.

(b) Basic human needs.

(c) Biological condition of human beings.

(d) All of the above. (Choose the correct answer)

(2) Who is the father of modern marketing?

(3) Which of the following is a threat posed by marketing environment in India?

(a) Curtailment of and disinvestments in Public sector.

(b) Liberalisation of Industrial licensing.

(c) Survival of the fittest rule.

(d) Removal of subsidies. (Choose the correct answer)

(4) Which of the following is useful for marketing segmentation?

(a) Prospects identification.

(b) To know the customers’ tests and preferences.

(c) To target current clients.

(d) All of the above. (Choose the correct answer)

(5) Which one of the following is not an element of demographic segmentation?

(a) Family size.

(b) Population density.

(c) Income.

(d) Religion.

(6) ‘Assam Tea’ stands for _______ positioning.

(Quality/Geographical area) (Fill in the blank with correct alternative)

(7) ‘Mobile Handset’ is an example of perishable goods. (Write True or False)

(8) Which one of the following brands owned and developed by producers?

(a) Individual brands.

(b) Family brands.

(c) Manufacturers brands.

(d) None of these. (Choose the correct answer)

(9) At maturity stage sales continue to increase at an increasing rate. (Write True or False)

(10) Promotion mix is an important element of _______.

(a) Sales promotion.

(b) Marketing mix.

(c) Personal selling.

(d) All of the above. (Fill in the blank with appropriate alternative)

2. Answer the following questions:                    2x5=10

(a) State two distinctions between marketing and selling.

(b) What is product positioning?

(c) What is product line?

(d) What is personal selling?

(e) What is advertising agency?

3. Answer any four of the following:                     5x4=20

(1) Importance of product as a component of marketing mix.

(2) Advantages of product branding.

(3) Reasons of product failure.

(4) Advantages and disadvantages of E-tailing.

(5) Merits and demerits of product diversification.

(6) Essential elements of good branding.

4. Answer the questions from the following: (any four)                 10x4=40

(a) Outline the major functions of marketing.

(b) Discuss about growth and future of marketing in India.

(c) Explain the consumer’s buying decisions process.

(d) Define market segmentation and discuss its importance for a firm.

(e) Describe the role and importance of pricing.

(f) Explain the various pricing policies available to a firm in taking its pricing decision.

(g) Explain the various methods to measure the advertising effectiveness.

(h) Discuss the various factors which affect promotion mix decision of an organisation.