Principles of Marketing MCQs for Dibrugarh University
Solved MCQs Multiple Choice Question
and Answers
Solved Questions (2013 to 2023)
Principles
of Marketing Solved Question Paper’ 2023
1. (a) State whether the following statements are True or False: 1x4=4
(1) Consumer determines price; price
determines cost.
Ans: False (Prices determined by forces of
demand and supply)
(2) Supervision is an element of directing
function of management.
Ans: True (four directing elements -
communication, leadership, supervision, and motivation)
(3) Budgetary control is necessary for
decentralizing the control system.
Ans: False
(4) PERT stands for Project Evaluation and
Review Technique.
Ans: Project or Program Evaluation Review
Technique (PERT)
(b) Fill in the blanks/Choose the correct option from the
following: 1x4=4
(1) Marketing is both consumer oriented and
_______ -oriented.
Ans: Market
(2) Social issues of consumer reflect
difference in _______.
Ans: Cultural values
(3) Warehousing covers two sub-functions, namely
_______ and _______ of finished goods.
Ans: Storage and Management
(4) Marketing creates _______ for goods and
services.
(i) customer.
(ii) demand.
(iii) product.
(iv) All of the above.
Ans:
(ii) Demand
Principles
of Marketing Solved Question Paper 2022 (Nov / Dec)
1. (a) State whether the following statements are True or False:
1x3=3
(1) Consumer is the king in modern concept of
marketing.
Ans: True
(2) Market segmentation is based on
behavioural differences.
Ans: Yes
(3) Leader’s opinion does not influence
consumer’s behaviour.
Ans: False
(b) Fill in the blanks of the following: 1x3=3
(1) Modern concept of marketing is always
_______ oriented.
Ans: Consumer
(2) The objective of sales promotion is to
improve _______ shares.
Ans: Market
(3) Label helps in avoiding the _______
confusion.
Ans: Brand
(c) Very short answer-type questions: 1x2=2
(1) Write one importance of packaging.
Ans: The primary purpose of packaging is
to protect the products from any damage that could happen during
transport, handling and storage.
(2) Who is a marketer?
Ans: A marketer is an individual who is
responsible for creating an involvement chain between the customer and the
product or service offered by the organisation.
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Also Read:
Principles of Marketing Question Paper 2021 (CBCS Pattern)
Principles of Marketing Question Paper 2022 (CBCS Pattern)
Principles of Marketing Question Paper 2023 (CBCS Pattern)
Principles of Marketing Important Questions for Upcoming Exam
B.Com 5th Principles of Marketing Solved Question Papers (CBCS and NON-CBCS Pattern)
Principles
of Marketing Solved Question Paper 2021 (Nov / Dec)
1. (a) Write True or False: 1x5=5
a) Packaging and labeling are same.
Ans: False
b) Creating customers means exploring and
identifying the needs and requirements of customers.
Ans: True
c) Order processing is the component of
physical distribution mix.
Ans: True
d) Test marketing is normally the last step in
the development process before a new product is launched either at regional or
at national level.
Ans: False,
Commercialisation
e) Registration of trademark is compulsory.
Ans: True
(b) Answer as directed: 1x3=3
a)
Write one of the differences between ‘marketing’ and ‘selling’.
Ans: Differences
between selling and marketing:
a) Selling starts and ends with the
seller. |
a) Marketing starts and ends with
the consumers. |
b)
State one of the disadvantages of market segmentation.
Ans: Sometimes market segment cannot be
identifiable and measurable.
c)
Branded product provides psychological satisfaction to the _______. (Fill in the blank)
Ans: Rich Consumers
Principles
of Marketing Solved Question Paper’ 2019
1.
(a) Write True or
False: 1x4=4
1) Consumer’s
behaviour has no difference with buyer’s behaviour. False
2) Product
differentiation and market segmentation are same. False
3) All publicity
is advertising. False
4) Marketing and
selling denote same meaning. False
(b)
Fill in the
blanks: 1x4=4
1) Market
research and market survey are different.
2) The
modern concept of salesmanship is based on the idea of Creating need and convert that need into want.
3) Inventory Control is one of the
components of physical distribution mix.
4) Customer’s
buying process has five
steps.
Principles
of Marketing Solved Question Paper’ 2018 (NEW)
1. (a) Write True or False: 1x4=4
a) Leader’s opinion does not influence
consumer’s behaviour. False
b) Selling is a part of marketing. True
c) The scope of marketing and selling are
same. False
d) Test marketing is the part of new product
development process. True
(b) Fill in the blanks: 1x4=4
a) Marketing begins and ends with the consumers.
b) Packaging facilitates product identification.
c) Market survey and market research are different.
d) Label helps in avoiding the consumer’s confusion.
Principles
of Marketing Solved Question Paper’ 2018 (OLD)
1. (a) Write True or False: 1x5=5
a) Consumer’s
behaviour has no difference with buyer’s behaviour. False
b) Marketing and
selling denote same meaning. False
c) Product
differentiation and market segmentation are same. False
d) All publicity
is advertising. False
e) Cost analysis
is a major part of business analysis. True
(b) Fill in the blanks: 1x3=3
a) Customer’s
buying process has five
steps.
b) Order processing is one of the
components of physical distribution mix.
c) The channel of
distribution is major variable of place
mix.
Principles
of Marketing Solved Question Paper’ 2017 (NEW)
1. (a) Write True or False: 1x4=4
a) Marketing stablishes the economic
conditions of a country. False
b) Buying motives and selling points are same. False
c) Product packaging performs good many
advertising functions. True
d) All propaganda is advertising but all advertising
is not propaganda. True
(b) Fill in the blanks: 1x4=4
a) Mega marketing is the set of those strategies where closed markets
are opened up.
b) Market segmentation helps in assessing the
strength and weaknesses of the their
own and the competitors.
c) The three types of discount allowed to
buyers are trade discount, Quantity
discount and cash discount.
d) Feedback is the last step of the communication
process.
Principles
of Marketing Solved Question Paper’ 2016 (NEW)
1. (a) Write True or False: 1x4=4
a) Marketing and selling denote same meaning. False
b) All publicity is advertising. False
c) Consumer’s behaviour has no difference with
buyer’s behaviour.
Ans: False,
When consumer and buyer are different then behaviours are also
different.
d) Product differentiation and market
segmentation are same. False
(b) Fill in the blanks: 1x4=4
a) Order
processing is one of
the components of physical distribution mix.
b) The modern concept of salesman-ship is
based on the idea of Creating
need and convert that need into want.
c) Customers’ buying process has five steps.
d) Market survey and market research are different.
Principles
of Marketing Solved Question Paper’ 2016 (OLD)
1. (a) Write True or False: 1x5=5
a) Creating customers means exploring and
identifying the needs and requirements of customers. True
b) The scope of ‘marketing and ‘selling’ are
same. False
c) ‘Buying motives’ are compared with ‘Black
box’ of a plane. True
d) Test marketing is the part of new product
development process. True
e) Competition is a factor which influences
the product pricing decisions. True
(b) Fill in the blanks: 1x3=3
a) Packaging facilities product identification.
b) ‘Label’ helps in avoiding the consumer’s confusion.
c) Marketing begins and ends with the consumer.
Principles
of Marketing Solved Question Paper’ 2014 (NEW)
The figures in the margin indicate full marks
for the questions.
1. Answer as directed:
1x8=8
(a) Mention one of the branches of marketing
management.
Ans: Customers service
(b) Mention one difference between
macro-marketing and micromarketing.
Ans: Macro marketing examines the social
effect of marketing, as well as the flow of products and services into an
economy whereas micro marketing refers to specific marketing activities and campaigns.
(c) Marketing begins and ends with the
consumers. (Fill in the blank)
(d) Write one of differences between
‘marketing’ and ‘selling’.
Ans: Marketing starts and ends with the
consumer whereas selling starts and ends with the seller.
(e) What type of relationship exists
between a customer and a retailer? (Choose the correct one)
- Direct
- Indirect
- None of the above
(f) State one of the disadvantages of market
segmentation.
Ans: Increase in promotion and distribution
expenditure
(g) Registration of Trade Mark is compulsory.
(Write True or False)
Ans: False, but it is advisable to register
trade mark
(h) All publicity is advertising. (Write True
or False) false
Principles
of Marketing Solved Question Paper’ 2014 (OLD)
1. (a) Write true or false :
1x5=5
(i) ‘Creating customers’ means exploring and
identifying the needs and requirements of customers. True
(ii) ‘Product differentiation and market
segmentation are same. False
(iii) ‘Test marketing is normally the last
step in the developing process before a new product is launched either at
regional or at national level. False,
Commercialisation
(iv) ‘order processing’ is the component of
physical distribution mix. True
(v) The modern concept of salesmanship is
based on the idea of ‘Profit’.
Ans: False, Create need and convert that need
into want
(b) Fill in the blanks with
appropriate words : 1x3=3
(i) ‘Packing’ facilitates product identification.
(ii) ‘A brand is a/an voice that acts as means of communication.
(iii) ‘Label’ helps in avoiding the consumer’s confusion.
Principles
of Marketing Solved Question Paper’ 2013 (OLD)
1. (a) Write True or False: 1x4=4
a) Marketing is getting and keeping the
customer. True
b) Motivation is an economic determinant of consumer’s
behaviours. False
c) Cost analysis is a major part of business
analysis. True
d) Sales promotion and advertising are same. False
(b) Fill in the blanks: 1x4=4
a) The channel of distribution is major variable of place mix.
b) The product sales are lowest and move up
very slowly at snail’s pace in introduction
stage.
c) Encoding
Involves putting thought ideas or information into a symbolic form.
d) Pipelines
are the specialized means of transportation designed to move the liquid items
or gas.
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