Principles of Marketing MCQs for Dibrugarh University [Question Papers 2013 to 2023]

Principles of Marketing MCQs for Dibrugarh University

Solved MCQs Multiple Choice Question and Answers

Solved Questions (2013 to 2023)

1. (a) State whether the following statements are True or False:   1x4=4

(1) Consumer determines price; price determines cost.

Ans: False (Prices determined by forces of demand and supply)

(2) Supervision is an element of directing function of management.

Ans: True (four directing elements - communication, leadership, supervision, and motivation)

(3) Budgetary control is necessary for decentralizing the control system.

Ans: False

(4) PERT stands for Project Evaluation and Review Technique.

Ans: Project or Program Evaluation Review Technique (PERT)

(b) Fill in the blanks/Choose the correct option from the following:         1x4=4

(1) Marketing is both consumer oriented and _______ -oriented.

Ans: Market

(2) Social issues of consumer reflect difference in _______.

Ans: Cultural values

(3) Warehousing covers two sub-functions, namely _______ and _______ of finished goods.

Ans: Storage and Management

(4) Marketing creates _______ for goods and services.

(i) customer.

(ii) demand.

(iii) product.

(iv) All of the above.

 Ans: (ii) Demand

1. (a) State whether the following statements are True or False:               1x3=3

(1) Consumer is the king in modern concept of marketing.

Ans: True

(2) Market segmentation is based on behavioural differences.

Ans: Yes

(3) Leader’s opinion does not influence consumer’s behaviour.

Ans: False

(b) Fill in the blanks of the following:                       1x3=3

(1) Modern concept of marketing is always _______ oriented.

Ans: Consumer

(2) The objective of sales promotion is to improve _______ shares.

Ans: Market

(3) Label helps in avoiding the _______ confusion.

Ans: Brand

(c) Very short answer-type questions:                      1x2=2

(1) Write one importance of packaging.

Ans: The primary purpose of packaging is to protect the products from any damage that could happen during transport, handling and storage.

(2) Who is a marketer?

Ans: A marketer is an individual who is responsible for creating an involvement chain between the customer and the product or service offered by the organisation.

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B.Com 5th Principles of Marketing Solved Question Papers (CBCS and NON-CBCS Pattern)

1. (a) Write True or False:      1x5=5

a) Packaging and labeling are same.

Ans: False

b) Creating customers means exploring and identifying the needs and requirements of customers.

Ans: True

c) Order processing is the component of physical distribution mix.

Ans: True

d) Test marketing is normally the last step in the development process before a new product is launched either at regional or at national level.

Ans: False, Commercialisation

e) Registration of trademark is compulsory.

Ans: True

(b) Answer as directed:                      1x3=3

a) Write one of the differences between ‘marketing’ and ‘selling’.

Ans: Differences between selling and marketing:

a) Selling starts and ends with the seller.

a) Marketing starts and ends with the consumers.

b) State one of the disadvantages of market segmentation.

Ans: Sometimes market segment cannot be identifiable and measurable.

c) Branded product provides psychological satisfaction to the _______.  (Fill in the blank)

Ans: Rich Consumers

 

1. (a) Write True or False:             1x4=4

1) Consumer’s behaviour has no difference with buyer’s behaviour.           False

2) Product differentiation and market segmentation are same.                   False

3) All publicity is advertising.  False

4) Marketing and selling denote same meaning.       False

(b) Fill in the blanks:                    1x4=4

1) Market research and market survey are different.

2) The modern concept of salesmanship is based on the idea of Creating need and convert that need into want.

3)  Inventory Control is one of the components of physical distribution mix.

4) Customer’s buying process has five steps.

1. (a) Write True or False:                              1x4=4

a) Leader’s opinion does not influence consumer’s behaviour.        False

b) Selling is a part of marketing.                     True

c) The scope of marketing and selling are same.                   False

d) Test marketing is the part of new product development process.                        True

(b) Fill in the blanks:                                       1x4=4

a) Marketing begins and ends with the consumers.

b) Packaging facilitates product identification.

c) Market survey and market research are different.

d) Label helps in avoiding the consumer’s confusion.

1. (a) Write True or False:  1x5=5

a) Consumer’s behaviour has no difference with buyer’s behaviour.           False

b) Marketing and selling denote same meaning.       False

c) Product differentiation and market segmentation are same. False         

d) All publicity is advertising.              False

e) Cost analysis is a major part of business analysis.             True

(b) Fill in the blanks:   1x3=3

a) Customer’s buying process has five steps.

b) Order processing is one of the components of physical distribution mix.

c) The channel of distribution is major variable of place mix.

1. (a) Write True or False:      1x4=4

a) Marketing stablishes the economic conditions of a country.                    False

b) Buying motives and selling points are same.                     False

c) Product packaging performs good many advertising functions.    True

d) All propaganda is advertising but all advertising is not propaganda.                    True

(b) Fill in the blanks:              1x4=4

a) Mega marketing is the set of those strategies where closed markets are opened up.

b) Market segmentation helps in assessing the strength and weaknesses of the their own and the competitors.

c) The three types of discount allowed to buyers are trade discount, Quantity discount and cash discount.

d) Feedback  is the last step of the communication process.

1. (a) Write True or False: 1x4=4

a) Marketing and selling denote same meaning.                   False

b) All publicity is advertising.              False

c) Consumer’s behaviour has no difference with buyer’s behaviour.

Ans: False,  When consumer and buyer are different then behaviours are also different.

d) Product differentiation and market segmentation are same.                   False

(b) Fill in the blanks:  1x4=4

a) Order processing is one of the components of physical distribution mix.

b) The modern concept of salesman-ship is based on the idea of Creating need and convert that need into want.

c) Customers’ buying process has five steps.

d) Market survey and market research are different.

1. (a) Write True or False:      1x5=5

a) Creating customers means exploring and identifying the needs and requirements of customers.  True

b) The scope of ‘marketing and ‘selling’ are same.                False

c) ‘Buying motives’ are compared with ‘Black box’ of a plane.          True

d) Test marketing is the part of new product development process.            True

e) Competition is a factor which influences the product pricing decisions.  True

(b) Fill in the blanks:              1x3=3

a) Packaging facilities product identification.

b) ‘Label’ helps in avoiding the consumer’s confusion.

c) Marketing begins and ends with the consumer.

The figures in the margin indicate full marks for the questions.

1. Answer as directed:         1x8=8

(a) Mention one of the branches of marketing management.

Ans: Customers service

(b) Mention one difference between macro-marketing and micromarketing.

Ans: Macro marketing examines the social effect of marketing, as well as the flow of products and services into an economy whereas micro marketing refers to specific marketing activities and campaigns.

(c) Marketing begins and ends with the consumers. (Fill in the blank)

(d) Write one of differences between ‘marketing’ and ‘selling’.

Ans: Marketing starts and ends with the consumer whereas selling starts and ends with the seller.

(e) What type of relationship exists between a customer and a retailer? (Choose the correct one)

- Direct

- Indirect

- None of the above

(f) State one of the disadvantages of market segmentation.

Ans: Increase in promotion and distribution expenditure

(g) Registration of Trade Mark is compulsory. (Write True or False)

Ans: False, but it is advisable to register trade mark

(h) All publicity is advertising. (Write True or False)  false

1. (a) Write true or false :      1x5=5

(i) ‘Creating customers’ means exploring and identifying the needs and requirements of customers. True

(ii) ‘Product differentiation and market segmentation are same.                 False

(iii) ‘Test marketing is normally the last step in the developing process before a new product is launched either at regional or at national level.          False, Commercialisation

(iv) ‘order processing’ is the component of physical distribution mix.                      True

(v) The modern concept of salesmanship is based on the idea of ‘Profit’.   

Ans: False, Create need and convert that need into want

(b) Fill in the blanks with appropriate words :      1x3=3

(i) ‘Packing’ facilitates product identification.

(ii) ‘A brand is a/an voice that acts as means of communication.

(iii) ‘Label’ helps in avoiding the consumer’s confusion.

1. (a) Write True or False:      1x4=4

a) Marketing is getting and keeping the customer.               True

b) Motivation is an economic determinant of consumer’s behaviours.                    False

c) Cost analysis is a major part of business analysis.              True

d) Sales promotion and advertising are same.                       False

(b) Fill in the blanks:  1x4=4

a) The channel of distribution is major variable of place mix.

b) The product sales are lowest and move up very slowly at snail’s pace in introduction stage.

c) Encoding Involves putting thought ideas or information into a symbolic form.

d) Pipelines are the specialized means of transportation designed to move the liquid items or gas.