Principles of Marketing Important Questions [Gauhati University BCOM 5th SEM CBCS Pattern]

Total Marks: 100

Final Exam: 80

Internal Assessment: 20

Final Exam:

-          MCQs                                    = 1*10 = 8

-         Short answers                     = 2*5 = 10

-         Short Notes                         = 5*4 = 20

-         Long Answers                     = 10*4 = 40

1. Focus on MCQs

2. Last Three Exams Question Papers

3. Attempt each and every questions as per your knowledge

4. Focus on VVI Question as given in this video

Q. Define market and marketing? State its objectives and importance in today’s world.    2017, 2021

Q. Explain the nature and Scope of marketing.                  2018

Q. Explain the various functions of marketing.   2014, 2015, 2023

Q. Distinguish between Marketing and Selling.                  2016, 2019

Q. Write a note on the traditional and modern concept of marketing and also distinguish between them. Briefly discuss the five different concepts of marketing.              2016, 2019

Q. What is Marketing Mix? What are the elements of marketing mix? Explain them briefly. (7 P’s)  2016, 2019

Q. What are the factors affecting Marketing Mix? Discuss.           2018

Q. What do you mean by marketing environment? What are the different kinds of marketing environment? Explain the various forces which influence marketing environment.       2014, 2016, 2018, 2021

Q. Explain the growth and future of marketing in India.   2015, 2017, 2023

Q. What is consumer behaviour (Consumer Buying Behaviour)? State its characteristic. Explain the importance of consumer behaviour.     2015, 2016, 2017

Q. What are various stages in Consumer Buying Process? What are the Personal, Psychological and Social factors that influence consumer behaviour?                2014, 2017, 2018, 2019, 2021

Q. What do you mean by market segmentation? Discuss its objectives and importance to a marketer in big country like India.            2023

Q. What is Market Segmentation? What factors involved in market segmentation?   2018           

Q. What are the bases of market segmentation?              2014, 2016, 2019, 2021

Q. Distinguish between product differentiation and market segmentation.  2017

Q. Define target marketing, test marketing and product positioning.

Q. What is product positioning? Explain its importance and bases.

Q. What do you mean by products? What are its various types? Explain the importance of product.

Q. What do you mean by product?  State the characteristics of product. Discuss the various stages of a new product development.                   2015, 2016, 2019, 2021

Q. What do you mean by product planning and development? What are its objectives? Explain the reasons for failure of a product.      2023

Q. What is product life cycle? Explain the different stages of product life cycle (PLC). What is marketing house strategy at each stage?   2016, 2018, 2021

Q. What is Packaging? Explain its role and functions. Mention it features.            2015, 2018

Q. What is brand name and trade mark? Explain their relative merits and demerits. Also distinguish between them.

Q. What are the essential elements of a good branding? 2023

Q. What do you mean by product standardization, product simplification and product diversification? Mention their merits and demerits.     2023

Q. What do you mean by price? What are the various objectives of pricing? Explain the role and importance of pricing. 2017, 2023

Q. Write a detailed note on various pricing methods.     2015, 2018, 2023

Q. What are the factors affecting price of a product or service?                 2016, 2017, 2019, 2021

Q. What do you mean by distribution channel? What are the different factors that need to be considered while selecting a distribution channel?              2014, 2016, 2019, 2021

Q. What are various types of Distribution channel? Explain them with examples. Explain the role of distribution channel and how it can be improved.     2014, 2015, 2016, 2018, 2019, 2021

Q. What is physical distribution of goods? Explain its significance. Discuss various components of transportation mix.

Q. What is retailing and e-retailing? What are its various types? Mention the advantages and disadvantages of e-tailing.  2023

Q. What do you mean by promotion? Explain the need for promotional activities. What are the various methods/components/elements of promotion?               2019

Q. What is promotion mix? What are their importances? Explain the factors influencing promotional mix.  2021, 2023

Q. What is advertising? What are the commonly used media in advertising? State their advantages and disadvantages. 2014

Q. Highlight the importance and limitations of advertising. In this context, explain how marketing goals are met with advertising campaigns. 2021

Q. What is Sales promotion? Discuss objectives and importance of sales promotion. Distinguish between personal selling and advertisement.         2018

Q. Distinguish between ‘sales promotion’ and ‘advertising’. Describe the various methods of sales promotion. 2014, 2016

Q. Explain the concept of personal selling. What are its advantages and disadvantages? Distinguish between sales promotion and personal selling.               2015, 2019

Q. Write a brief note on recent developments in marketing - Social Marketing, online marketing, direct marketing, services marketing, green marketing, Rural marketing; Consumerism.