Dibrugarh University B. Com 5th Sem Question Papers CBCS Pattern
5th SEM TDC POM (CBCS) C 511
Principles of Marketing Question Paper 2022 (Nov/Dec)
COMMERCE (Core)
Paper: C-511 (Principles of Marketing)
Pass Marks: 32
Time: 3 hours.
The figures in the margin indicate full marks for the questions
1. (a) State whether the following statements are True or False: 1x4=4
(1) Consumer determines
price; price determines cost.
(2) Supervision is an
element of directing function of management.
(3) Budgetary control is
necessary for decentralizing the control system.
(4) PERT stands for
Project Evaluation and Review Technique.
(b) Fill in the
blanks/Choose the correct option from the following: 1x4=4
(1) Marketing is both
consumer oriented and _______ -oriented.
(2) Social issues of
consumer reflect difference in _______.
(3) Warehousing covers two
sub-functions, namely _______ and _______ of finished goods.
(4) Marketing creates
_______ for goods and services.
(i) customer.
(ii) demand.
(iii) product.
(iv) All of the above.
2. Write short notes on the following: 4x4=16
(a) Demographic
environment.
(b) Market segmentation.
(c) Product support
service.
(d) Direct marketing.
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3. (a) Define marketing. Discuss about the
evolution of marketing concept. 4+10=14
Or
(b) What do you mean by
marketing mix? Discuss the characteristics, objectives and importance of
marketing mix. 4+3+4+3=14
4. (a) What are the elements that influence
in deciding the principles of market segmentation? Discuss. 14
Or
(b) Contrast personal
factors with psychological factors that influence consumer buying behaviour. 14
5. (a) Discuss the strategies relating to
product planning and development. 14
Or
(b) Evaluate the
significance of pricing in marketing. What are typical pricing objectives. 10+4=14
6. (a) What do you mean by physical
distribution system? Explain the importance of inventory control in physical
distribution system. 4+10=14
Or
(b) Define a channel of
distribution. Discuss the role of distribution channels in marketing and
distribution. 4+10=14
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