Marketing for Beginners Question Paper 2023 [Dibrugarh University BCOM 1st SEM NEP 2023]

Marketing for Beginners Question Paper 2023

Dibrugarh University BCOM 1^st SEM NEP 2023

1 SEM FYUGP GECCOMM1 (A/B/C/D)

2023 (December)

COMMERCE (Generic Elective Course)

Paper: GECCOM1

Full Marks: 80

Pass Marks: 24

Time: 3 hours

The figures in the margin indicate full marks for the questions.

Paper: GECCOM1B (Marketing for Beginners)

1. (a) Write True or False:                             1x4=4

(1) Modern marketing begins before production.

(2) All trademarks are brands, but all brands are not trademarks.

(3) Advertising is a personal presentation and paid tool of marketing mix. 

(4) Price is the only element in the marketing mix that generates revenue. 

(b) Fill in the blanks:                                    1x4=4

(1) Consumer is the _______ in modern concept of marketing. 

(2) At maturity stage, sales continue to increase at _______ rate. 

(3) In skimming pricing policy, producers generally charge _______ price. 

(4) A zero level channel consists of a producer and _______.

2. Write short notes on any three of the following:                            4x3=12

(a) Concept of marketing mix.

(b) Service marketing.

(c) Mass marketing.

(d) Logistics management.

(e) Pricing strategies.

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3. (a) What is marketing concept? Discuss the importance of marketing. 4+8=12

Or

(b) What is product mix? Discuss the important variables of product mix. 4+8=12

4. (a) What do you mean by market segmentation? Explain briefly the bases for market segmentation.     4+8=12

Or

(b) What is product life cycle? Discuss the various stages of product life cycle of a product.         4+8=12

5. (a) What is pricing? Describe the various factors affecting pricing decision.                        4+8=12

Or

(b)  What is sales promotion? Discuss the various methods of sales promotion.                4+8=12

6. (a) Explain the skimming pricing policy and penetration pricing policy.                 4+8=12

Or

(b) What is channel of distribution? Discuss the factors governing the choice of channel of distribution.      4+8=12

7. (a) What do you mean by product repositioning? Explain various purposes of product repositioning.          4+8=12

Or

(b) What do you mean by physical distribution system? Discuss the advantages and importance of physical distribution system.                4+8=12

Also read: B.COM 1ST SEM (NEP 2023)

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