Consumer Behaviour Question Paper 2022, Dibrugarh University B.Com 5th Sem CBCS Pattern

1. (a) State whether the following statements are True or False:                  1x3=3

(1) Consumer behaviour refers to the action and decision processes of people who purchase goods and services for personnel consumption.

(2) Information search process includes six stages.

(3) Social classes are groups of people whose behaviour and lifestyles are different.

(b) Fill in the blanks:                    1x3=3

(1) _______ approach is the best approach for studying consumer behaviour.

(2) _______ is socially acquired.

(3) _______ helps in better understanding consumer behaviour.

(c) Write very short answers of the following questions:             1x2=2

(1) What is social marketing?

(2) What is self-image?

2. Write short notes on any three of the following:            4x3=12

(a) Self-concept.

(b) Buyers black box.

(c) The Nicosia Model.

(d) Types of reference group.

(e) Different roles of consumer behaviour.

3. (a) Explain how consumer decision making changes as purchase involvement increases.   12

Or

(b) What do you mean by consumer behaviour? Discuss various stages of family life and its buying behaviour.  4+8=12

4. (a) Explain briefly the concept of consumer research. Discuss the process undertaken in conducting consumer research. 4+8=12

Or

(b) “Marketers do not create needs, needs pre-exist marketers.” Discuss.               12

5. (a) Why is it important for a marketer to study the culture? Discuss the elements of culture that influence consumer behaviour.          6+6=12

Or

(b) What is social class? Discuss the relationship between social class and consumer behaviour.   4+8=12

6. (a) What do you understand by group? Explain the different types of groups that influence consumer behaviour. 2+10=12

Or

(b) What do you mean opinion leadership? Discuss the importance and characteristics of an opinion leader. 2+5+5=12

7. (a) Explain the concept of perception. Also explain the difference between perception and sensation.      4+8=12

Or

(b) Discuss the components and sources of attitude of a consumer towards a product.  6+6=12

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