Marketing Management 303' 2023 [DODLDU MCOM 3ND SEM Question Paper]

Marketing Management 303' 2023
DODLDU MCOM 3RD SEM Question Paper
2023(COMMERCE)
Paper: COM – 303( Marketing Management)

Full Marks: 80
Time: Three hours

The figures in the margin indicate full marks for the questions.

1. Define the following:                 2x5=10

(a) Marketing.

(b) Consumerism.

(c) Branding.

(d) Packaging.

(e) Social marketing.

2. Answer any two from the following:      14x2=28

(a) What do you understand by the term ‘Marketing Mix’? Indicate the importance of marketing mix in modern marketing system.       4+10=14

(b) What do you mean by ‘Buying motives’? Explain the importance of studying consumer behaviour in marketing.  4+10=14

(c) Define ‘Marketing Information’. What are various stages of ‘Marketing Information system’?  2+12=14

3. Answer any two from the following:      14x2=28

(a) What do you mean by Product Life Cycle? Explain various stages of product Life Cycle with example.     4+10=14

(b) What is ‘Logistics of Distribution’? Discuss about the sub-functional areas of ‘Logistics of Distribution’.     2+12=14

(c) Discuss about the determinants of Promotional Mix. Discuss with suitable examples about the determinants of channel selection.        7+7=14

4. Give brief answers to any two from the following:    7x2=14

(a) Components of Marketing Environment.

(b) Features of Rural Marketing in India.

(c) Importance of Marketing Segmentation.

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