Event Management Syllabus NEP 2024 [BCOM 2ND Sem Dibrugarh University]

BACHELOR OF COMMERCE PROGRAMME (FYUGP)

DETAILED SYLLABUS OF BCOM 2ND SEMESTER

SEMESTER-II

Title of the Course: EVENT MANAGEMENT

Course Code: SEC-2

Nature of the Course: Skill Enhancement Course (SEC)

Course Credit: 03 credit

Distribution of Marks: 80 (End Sem) + 20 (In-Sem)

COURSE OBJECTIVES:

® To understand the various concepts and technical nitty-gritties of the event management industry.

UNIT – I. Principles of Event Management

CONTENTS:

Historical perspective, Introduction to Event Management, Characteristics of events, Scope of Events Market, Requirements of Events Manager.             

Logistics of Event Management, Initial Planning, Visualisation, Monitoring the Budget, Critical Path.

UNIT – II. Event Planning and Marketing

Preparing event protocol, use of planning tools, dress code, staging, staffing, leadership skill and management, guest demographics, work permits.

Process of event marketing, marketing mix, sponsorship, advertising, event publicity, image and branding, use of other nonconventional mode for event marketing.

UNIT – III. Communication, Public Relations and Risk Handling

Public Relations – Overview, Strategy & Planning, Techniques, Journalism, Blogs, Employee communications, Lobbying, Community Relations,

Event Risk Assessment, Various Service Providers / Organizations / Stakeholders, Crisis Communications.

MODES OF IN-SEMESTER ASSESMENT:       (20 Marks)

® One Sessional Examination – 10 Marks

® Others (Any One) – 10 Marks

o Seminar Presentation on any of the relevant topics

o Field Visit

o Assignment

Course Outcome: After studying this course, the students should be able to identify the various prospects and operational mechanics of the event management industry.

References:

1. Abson, E., Kennell, J., Wilde, N., Bladen, C. (2017). Events Management: An Introduction. United Kingdom: Taylor & Francis.

2. Genadinik, A. (2015). Event Planning: Management & Marketing for Successful Events. United States: CreateSpace Independent Publishing Platform.

3. Quinn, B. (2013). Key Concepts in Event Management. United Kingdom: SAGE Publications.

4. The Business of Events Management. (2014). United Kingdom: Pearson Education.

5. Shone, A., Parry, B. (2013). Successful Event Management: A Practical Handbook. United Kingdom: Cengage Learning.