Principles of Marketing Question Paper 2022, Dibrugarh University B.Com 5th Sem CBCS Pattern

The figures in the margin indicate full marks for the questions.

1. (a) State whether the following statements are True or False:                  1x3=3

(1) Consumer is the king in modern concept of marketing.

(2) Market segmentation is based on behavioural differences.

(3) Leader’s opinion does not influence consumer’s behaviour.

(b) Fill in the blanks of the following:                       1x3=3

(1) Modern concept of marketing is always _______ oriented.

(2) The objective of sales promotion is to improve _______ shares.

(3) Label helps in avoiding the _______ confusion.

(c) Very short answer-type questions:                     1x2=2

(1) Write one importance of packaging.

(2) Who is a marketer?

2. Write short notes on any three of the following:            4x3=12

(a) Concept of marketing mix.

(b) Benefits of market segmentation.

(c) Total quality management (TQM).

(d) Channels of distribution.

3. (a) Define the terms ‘market’ and ‘marketing’. How does modern concept of marketing differ from traditional concept of marketing?                    2+2+8=12

Or

(b) Define online marketing. Briefly explain the difference between online marketing and traditional marketing. 4+8=12

4. (a) Why is consumer behaviour a multi-disciplinary? Explain how the study of consumer behaviour assists marketers in segmenting the market.           6+6=12

Or

(b) What do you mean by market segmentation? Discuss the favourable conditions for successful market segmentation. 4+8=12

5. (a) What is trademark? Explain the difference between trademark and copyright.  4+8=12

Or

(b) What do you mean by marketing mix? Discuss the elements of marketing mix.    4+8=12

6. (a) What is product life cycle? Discuss the stages of product life cycle.            4+8=12

Or

(b) Describe the various internal and external forces that influence the pricing strategy of a firm.                 6+6=12

7. (a) What do you mean by physical distribution system? Discuss the advantages and importance of physical distribution system.                2+10=12

Or

(b) What is sales promotion? Discuss the various methods of sales promotion.     2+10=12

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