AHSEC Salesmanship and Advertising (SAAD) Question Paper 2022
Full Marks – 100
Pass Marks – 30
Time – Three hours
The figures in the margin indicate full marks for the questions.
1. Answer as directed: 1x8=8
(a) What is Sales Report? 1
(b) What is a Sales
Personality? 1
(c) Why is a Sales Quota
determined? 1
(d) What is Straight
Commission method of wage payment? 1
(e) What is an
advertisement copy? 1
(f) What is an
advertisement budget? 1
(g) What is Publicity
Program? 1
(h) What is advertising
agency? 1
2. Write two significance of market research?
2
3. What is meant by Control of Salesman? 2
4. Write the factors that affect media
selection of advertisement. 2
5. What is the need for selection of
salesman? 2
6. Write a note on ‘remuneration of
salesman’. 2
7. Write the three direct methods of selling
goods by producers to consumers. 3
8. Write three duties of a sales manager. 3
9. Write three purposes of market research. 3
10. Write a note on advertising theme. 3
11. Write the basic elements of an
advertising copy. 3
12. Discuss the essentials of advertising
appeal. 5
Or
What are the objectives of
evaluating salesman’s performance? 5
13. Discuss the role does market survey play
in sales promotion. 5
Or
Write five important
stages involved in selection of salesman. 5
14. Write five factors affecting the size of
sales territory? 5
15. Write five essentials of a good
compensation scheme for salesman. 5
16. Write a note on the functions of an
advertising department. 5
17. Write about the services of advertising
agency. 5
18. Distinguish between Salesmanship &
Advertising. 5
19. Discuss the utility of salesman’s report
to the company and the salesman. 8
20. Discuss the features of buying motives. 8
21. Discuss different techniques of market
research. 8
Or
Write notes on:
(a) Selection of media of
advertisement. 4
(b) Good remuneration
plan. 4
22. Write notes on:
(a) Utility of an
educational advertisement. 4
(b) Rights of Consumer. 4
***
Post a Comment
Kindly give your valuable feedback to improve this website.