Advertisement Management Important Questions
Dibrugarh University B.Com 6th Sem
Unit - 1: Introduction to Advertisement
(These Questions are subject to modification, if necessary. Download DTS app for notes)
Q.
What is Advertisement? Explain the nature/characteristics and scope of
advertisement. 2022
Q.
What is included and excluded from advertising?
Q.
Explain the benefits of advertising to the various section of the society. 2014, 2016, 2017, 2018, 2020
Q.
Money spent on advertisement is wasteful.” Do you agree? Give reasons.
2014, 2017
Q. Discuss
the different ethical aspects of advertisement and how untrustworthy
advertisement can be controlled. 2018
Q. Explain the economic and social
perspectives of advertising. 2018
Q. Explain various classes and types
of advertising with their merits and demerits. 2016,
2017, 2019
Q. Write short notes on:
a) Advertising
and Publicity. 2014
b) Advertising
and Marketing mix. 2016
c)
Legal and ethical aspects of
advertisement. 2017, 2020
Unit – 2: Advertising Media and Media Planning
(These Questions are subject to modification, if necessary. Download DTS app for notes)
Q.
What is advertising media? What are its various types? Explain the merits and
demerits of various indoor and outdoor advertising media. 2014,
2015, 2016, 2017, 2020
Q.
What factors would you consider while selecting an appropriate medium for
advertising? Explain in detail the problems in selection of advertising media. 2018, 2019
Q.
What is Meant by Media Planning? Explain the different steps involved in
advertising planning and decision making.
2016,
2017, 2019
Q.
What is meant by media planning? What issues are considered in the process of
advertisement planning. 2022
Q. Discuss the major internal and external factors involve in
advertising planning and decision-making.
2018
Q. What is market segmentation? How does market segmentation help
in advertisement? 2022
Q.
Write Short notes on:
a) Outdoor
media 2014
b) Indoor
media 2015,
2018
c)
Internet as an advertising media 2014
Unit – 3: Advertising Appeals, Advertisement Copy and Layout
(These Questions are subject to modification, if necessary. Download DTS app for notes)
Q. What is an advertising appeal? Explain the principles of
effective advertising appeals.
2017, 2019
Q. What is an advertising appeal and how will you classify them? 2018
Q. What is Advertisement Copy? What
are the basic elements of an advertising copy? Give guidelines for the
presentation of headlines in a copy.
2019, 2020
Q.
What is meant by advertisement copy? Explain the different classifications of
copy in brief. 2015
Q. Define
creative advertising. Discuss in brief the different creative aspects of
advertising. 2015, 2022
Q. Explain how
creative advertising affects consumer behaviour. 2022
Q. Write a brief
note on art of copy writing.
Also Read:
Advertisement Management Past Exam Question Papers
Advertisement Management Solved Question Papers
Notes Available in Our Moblie Application
Unit 4: Advertising Agency
(These Questions are subject to modification, if necessary. Download DTS app for notes)
Q. What is
Advertising Agency? Explain various types of advertising agency. 2014
Q. Explain the different roles and functions
of an advertising agency.
2014, 2015, 2017, 2019,
2020, 2022
Q. Design an organization structure of an
advertising agency and explain its functions. 2016
Q. Discuss the points that you will consider
for selecting an advertising agency for marketing your product. 2015, 2016,
2019
Q. What
service does advertisement agencies render to the clients? Explain the relationship between
advertising agency and client. 2015,
2022
Q. Explain the need of advertising department.
How would you access the effectiveness of an advertising department? Explain.
2014
Q. Discuss the various legal provisions
of advertisement to be followed by an advertising agency. 2019
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