International
Marketing MCQs
Multiple
Choice Questions and Answers
Choose the correct answer:
1. The target group for marketing of Internet Banking is
a) All customers.
b) All literate customers.
c) All
computer literate customers.
d) All of the above
2. Brand element is also known as:
a) Awareness
b) Recall
c)
Identity
d) Image
3. NRI is an easy target for effective marketing, because
a) He
likes Indian goods.
b) He is easily approachable.
c) There are special products designed for NRIs.
d) None of the above
4. In the context of globalization, BPO means
a) Business Process Orientation.
b) Business
Process Outsourcing.
c) Budgeting Process Orientation.
d) All of the above
5. According to Product life cycle theory, the profit is
maximum in:
a) Early stage
b)
Growth stage
c) Maturity stage
d) Decline stage
6. Consumer Day is celebrated on
a)
15th March.
b) 16th March.
c) 20th March.
d) 25th March.
7. Market information means
a) The knowledge of customer profile
b) The
knowledge of customer profile and product mix
c) The knowledge of shops/bazaars/shopping malls
d) All of the above
8. Trademark is a:
a) Legal term
b) Social term
c)
Marketing term
d) None of the above
9. All the trademarks are brand but:
a) All
the brands are not trademark
b) All the brands are trademark
c) None of the above
10. Which of the following forces help in shaping
people’s standard of living?
a) Socio-cultural
forces
b) Demographic forces
c) Political forces
d) None of the above
11. Which of the following should be considered while
fixing the standard of the product?
a) Size,
product design and shape
b) Weight
and measures
c) Technical
aspects
d) All
of the above
12. Which is not a characteristic of
international marketing?
a) It is a
sub-part of marketing
b) It is a
multinational process
c) It
is concerned with home nation
d) It is a
part of overall business activity
13. International promotion helps in
a) Expanding
market
b) Diversifying product line
c) Earning
more profit
d) All
of the above
14. Making
product up to established standards is known as
a) Product
development
b) Product
specialization
c) Product
diversification
d) Product
simplification
15. International
product design strategies depend on
a) Market
development
b) Legal
requirement
c) Competition
d) All
of the above
16. A
certificate which enables a consumer to get a certain reduction in price on
next purchase of particular product is called:
a) Discount
b) Trade
Discount
c) Discount
Coupon
d) Cash
Discount
17. Purchasing power of an individual depends
upon:
a) Income
b) Savings
c) Prices, debts and credit availability
d) All
of the above
18. Which one of the new product development
process?
a) Analysis stage
b) Concept and market testing stage
c) Product development stage
d) Commercialization
stage
Fill in the blank
a) Personal selling in the present times is also known as salesmanship
or face-to-face selling.
b) Bill of lading is a principal export document in international marketing.
c) Logistic is coordinating and movement of goods from one place to another.
d) A brand is generally a symbol of identity.
e) WTO came into existence on 1st January, 1995, replacing GATT.
f) The WTO was established to implement the final act of Uruguay Round Agreement of GATT.
g) In the Growth stage of International Product Life Cycle (IPLC), the profit improves substantially.
h) Global product strategy in which product is changed a little to be adopted in foreign market is termed as product adaptability.
i) Marketing capabilities is a external environment affecting international marketing.
j) In International Marketing, a manager who sees the world as one big market and does not necessarily consider the International Markets separately for the domestic markets is known as geocentric manager.
k) An export house is also referred to as a/an trading house.
l) A short-term incentive designed as to encourage purchase is called as sales promotion.
m) The International Bank for Reconstruction and Development (IBRD) also popularly known as the World Bank.
n) Products which can be purchased frequently, immediately and with little efforts are called convenience products.
State whether the following statements are true or false:
1. International trade and international marketing are synonymous
terms. False
2. In the context of globalization, BPO means business process
orientation. False, Business
Process Outsourcing
3. From cultural point of view, exporting means operating in a
cross-cultural environment. True
4. The division of products into several homogeneous groups on the
basis of their common characteristics is called simplification. False, Grading
5. A brand is generally a symbol of quality. False, Identity
6. In marketing, market penetration means covering a wide area of
the market. False
7. In indirect exporting, the manufacturer takes upon himself the
task of managing the export sales. False, independent middle men and
sales intermediaries
8. A long distribution channel means a longer time between
production and final consumption. False
9. The pull factors refer to the compulsions of the domestic
market, which prompt companies to internationalize. False, Push factors
10. Company brand equity is a factor of internal business
environment in International marketing. True
11. GATT stands for Government Agreement on Tariffs and Trade. True
12. Bill of Lading is an auxiliary document in international
marketing. False, Principle
document
13. Under the product extension strategy, the same product as
marketed domestically is extended to foreign market without any significant
modification. True
14. IEC Number stands for Import-Export Country Number. False, Importer Exporter Code
15. A scheme of Special Economic Zones (SEZs) was introduced in
the year 2000. False,
2005
16. EPCs stands for Export Promotion Councils. True
17. The term ‘logistic’ was used originally by the military. True
18. Japan is a world leader in promotional techniques. True
19. ‘Cash in advance’ is a payment method in which the seller
receives a part payment before the product is manufactured and shipped. False, Full payment made by the importer
20. In International Marketing, selling the domestic version of
the product in the foreign market is known as product extension. True
21. Modern concept of marketing is always product oriented. False, Consumer Oriented
22. International
marketing and foreign trade are the same. False
23. Staying
competitive in the international market is the only way to survive for
long-term in international marketing. True
24. A GP form is
a gate pass for the removal of excisable goods from a factory or
warehouse. True
25. EXIM Bank of
India was set up in 1982. True, March 1982
26. Bill of
lading is an auxiliary document in international
marketing. False, Principle document
27. In case of
ex-factory price quotation, all the expenses and risks are borne by the buyer
right from the manufacturer’s doorsteps. True
28. MNC’s help
decrease competition and increase domestic monopolies. False, Increases competition
29. A bill of
lading is a negotiable instrument. False,
It is a document of title
30. Intermediaries
are part of the micro-environment of international business. True, Company, Suppliers, Marketing
Intermediaries, Competitors, General Public and the Customers are the part of
micro-environment.
31. Customers are
a part of micro-environment affecting international marketing. True, Company, Suppliers, Marketing
Intermediaries, Competitors, General Public and the Customers are the part of
micro-environment.
32. Is India a
member of SAARC?
Ans: Yes, Members
of SAARC: Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka
33. The number of
different product lines of a company is termed as product width. True
34. A certificate
of origin is a principal export document. True,
Commercial invoice, Packing list, Bill of lading, Airway bill, Certificate of
inspection, Certificate of origin
35. Proforma invoice is an auxiliary document in international
marketing. True
Hint: List of Principal documents in international marketing: -
a) Commercial invoice (and the invoice prescribed by the importer)
b) Packing list
c) Certificate of inspection
d) Certificate of insurance/insurance policy
e) Bill of Lading/Airway bill/Combined transport document
f) Certificate of origin
g) Bill of exchange
h) Shipment
advice
Hint: List of auxiliary documents in international marketing: -
a) Proforma invoice
b) Shipping instructions
c) Insurance declaration
d) Intimation for inspection
e) Shipping order
f) Mate’s receipt
g) Application for certificate of origin
h) Letter to bank for negotiation/collection of documents
36. Durable products are those products which can be used for
longer period. True, more than three
years
37. International marketing and foreign trade are the same. False
38. Is India a member of ASEAN?
Ans: No, members of ASEAN: Brunei, Cambodia, Indonesia, Laos,
Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.
39. Letter of credit is an auxiliary
document. True
40.
Under
the product adaptation strategy, the same product as marketed domestically is
extended to foreign market without any significant modification. False
41. There is always exchange rate
fluctuation risk in domestic market. False,
risk in international market
42. A long
distribution channel means a longer time between production and final
consumption.
Write the full form of the following:
1. ASEAN: Association of Southeast Asian Nations
2. SAARC: South Asian Association of Regional Cooperation
3. PLC: Product Life Cycle
4. PLI Scheme: Production Linked Incentive Scheme
5. FEMA: Foreign Exchange Management Act
6. FMCG: Fast-Moving Consumer Goods
7. FOB: Free on Board
8. FOR: Free on Rail
9. EPRG: Ethnocentric, Polycentric, Regiocentric, and Geocentric
10. SEZ: special economic zone
11. WTO: World Trade Organisation
12. GATT: General Agreement on Tariffs and Trade
13. IPLC: International Product Life Cycle
14. EPCs: Export Promotion Councils
15. EPCG: Export Promotion Capital Goods
16. BPO: Business Process Outsourcing
17. DGFT: Director General of Foreign Trade
18. IEC: Importer Exporter Code
(IEC number is a 10 digit code number given to an exporter or
importer by the regional office of the)
19. IBRD: International Bank for Reconstruction and Development
20. FDI: Foreign Direct Investment
21. IIFT: Indian Institute of Foreign Trade Admission Test
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