Dibrugarh University (3rd Semester) - Principles of Marketing Important Questions and Answers for Upcoming Exams

Unit – 1: Principles of Marketing

Q.1. Define marketing and state its importance in today’s world.

Q.2. How market is different from marketing? Explain the nature and Scope of marketing.          2018

Q.3. Distinguish between Marketing and Selling. Mention various objectives of marketing.        

Q.4. Write a note on the traditional and modern concept of marketing and also distinguish between them. Briefly discuss the six different concepts of marketing. 2014, 2016, 2018SN

Q.5. What is Marketing Mix? What are the elements of marketing mix? Explain them briefly. (4 P’s)            2014, 2016, 2017

Q.6. What do you mean by marketing environment? What are the different kinds of marketing environment? Explain the various forces which influence marketing environment.           

Q.7. Discuss about ‘growth and future’ of marketing in India.

Unit – 2: Consumer Behaviour and Market Segmentation

Q.1. What is consumer behaviour (Consumer Buying Behaviour)? State its characteristic. Explain the importance of consumer behaviour.         2017

Q.2. What are various stages in Consumer Buying Process? What are the Personal, Psychological and Social factors that influence consumer behaviour?                    2014, 2016, 2017SN, 2018

Q.3. What do you mean by market segmentation? Discuss its objectives and importance to a marketer in big country like India.          2016, 2018

Q.4. What are the bases of market segmentation? What are the criteria for successful marketing segmentation.          2014, 2016, 2017, 2018

Q.5. Write Short notes on: Buying Motives and Product Emotional buying motives (2014SN, 2016SN, 2017SN)

Unit – 3: Product and Pricing

Q.1. What do you mean by product?  State the characteristics of product. Discuss the various stages of a new product development.                                    2014, 2016

Q.2. What do you mean by product planning and development? What are its objectives? State the factors to be considered while developing new product.                      2018

Q.3. Explain the different stages of product life cycle (PLC). What is marketing house strategy at each stage? 2014, 2016

Q.4. What is Packaging? Explain its role and functions.             2018

Q.5. What is brand name and trade mark (2014SN)? Explain their relative merits and demerits.2017

Q.6. What do you mean by price and pricing? What are the various objectives of pricing? Explain the importance of pricing.                     2014, 2017

Q.7. Write a detailed note on various pricing methods. (Skimming Price policy) 2014SN, 2016SN

Q.8. What are the factors affecting price of a product or service?                  

Q.9. Write short notes on: (a) Brand Name (b) Trade Mark  (c) After Sales Service (2017SN) (d) PLC (e) Brand Name vs. Trade Mark (f) Various types of Products (g) Sales forecasting (h) Product Mix (2014SN, 2016SN)

Unit – 4: Promotion and Physical Distribution

Q.1. What do you mean by promotion? Explain the need for promotional activities. What are the various methods/components of promotion?                  2014, 2016, 2018SN, 2018

Q.2. Explain the factors influencing promotional mix. 2016

Q.3. Explain the concept of advertising along with its merits and defects.

Q.4. What are the commonly used media in advertising? State their advantages and disadvantages. 2018

Q.5. Define sales promotion. Discuss the various methods of sales promotion of new products. 2017

Q.6. What do you mean by distribution channel? What are the different factors that need to be considered while selecting a distribution channel?        2014

Q.7. What are various types of Distribution channel? Explain the role of distribution channel and how it can be improved.    

Q.8. What is physical distribution of goods? Explain its significance. Discuss various components of transportation mix. 2017

Q.9. Explain the concept of personal selling. Distinguish between Personal selling vs. Publicity.

Q.10. Explain the role of retailer and wholesalers in marketing management.                    2014, 2016

Q.11. What are the different modes of transport? Discuss the factors governing the selection of transport media.    2018

Q.12. Write Short Notes on: (a) Transportation (b) Warehousing (c) Order Processing (d) Consumer Durables (e) Market Positioning  (f) Test Marketing (2014SN) (g) Inventory Control (2014SN) (h) Travelling salesman