ENTREPRENEURSHIP DEVELOPMENT SYLLABUS | AHSEC CLASS 12 SYLLABUS 2022 - 23

ENTREPRENEURSHIP DEVELOPMENT

SYLLABUS FOR HIGHER SECONDARY FINAL YEAR COURSE

One Paper - Time - Three Hours - Marks 100

Unit wise Distribution of Marks and Periods:

Unit No.	Title	Marks		Periods
		Theory	Practical	Theory	Practical
Unit-1 Unit-2 Unit-3 Unit-4	Importance and launching of an enterprise Project implementation Managing Enterprise Review of Govt. Policies and Act	20 20 20 10		40 35 35 30
		70	30	140	50

Unit wise Distribution of Course contents:

UNIT-1: IMPORTANCE AND LAUNCHING OF AN ENTERPRISE          20

v  SME sector and its role in economic development.

v  Enterprise and its classification.

v  Identification of the project.

v  Enterprise planning & business module formulation.

v  Preparation of detail project report (DPR).

UNIT-2: PROJECT IMPLEMENTATION :                  20

v  Sources of assistance available :

1)      Promotional.

2)      Financial.

3)      Technical.

4)      Marketing.

v  Market strategy.

v  Project funding.

v  Input on resource mobilization.

v  Registration, licensing and other legal formalities.

UNIT-3: MANAGING ENTERPRISE                                20

v  Management: Concept & process.

v  Financial management :

1)         Term finance.

2)         Short term finance.

3)         Cost of production & pricing.

v  Marketing management :

1)         Channel of distribution.

2)         Sales promotion technique.

3)         Product mix.

v  Human resource management.

v  Operational management.

v  Record & Account management.

v  Taxation (Income tax/ VAT, CST, Excise duty etc.)

UNIT-4 REVIEW OF GOVERNMENT POLITICS AND ACT: 10

v  Industrial policies (since liberalization, 1991).

v  MSME Act 2006.

EVALUATION: 30

v  Internal Assessment: (Practical) Preparation of individual bankable project report, Case Study on successful as well as unsuccessful entrepreneur, industrial profile, performance of local SME, marketing strategies of consumer durable etc.

v  External Assessment: (Theory) written examination on the content of UNIT-1 to 4. Marks of each UNIT should not be allocated so as to evaluate the total course as a whole.

CREATING ENTREPRENEURSHIP AWARENESS

This is the path-breaking stage as it aims at making the students look at Entrepreneurship as on effective alternative to a ‘White-collar job’. The following activities could be taken up for creating awareness about entrepreneurship among the XII year students so that from very initial stage, they can focus their attention on the option of setting up their own enterprises.

Creative Corner: A prominent place of the institution may be allotted to display information about product, success stories of ‘high achievers’ and salient features of an Entrepreneurship Development Programme.

Forming an Entrepreneurship Forum: Those students, who are interested in Entrepreneurship, can club-together and form a forum with the support from the faculty of the institutions. The forum can organize on continuous basis activities such as

1)         inviting achievers and successful entrepreneurs to talk to the students,

2)         elocution & essay compactions,

3)         exhibitions on new products/ process and

4)         Video films on success stories, products/ process, etc.

Trade Fair Visit: Interested students can be taken to trade fairs to collect information on industrial products of their interest.

Seminars: One day seminars on ‘I can do it’ can be organized on business opportunities based on available resources & skills and how these can be utilized in establishing business ventures.

Institutional Visit: Students visit to financial institutions, promotional organizations, industry associations, research institutions and banks would help them in collecting information on availability of finance, technology, raw-materials and export potentials.

Establishment of a Commercial Activities Centre: The educational institutions can take up the initiative to establish a ‘Commercial Activities Centre’ (CAC) within the institution. Such a centre may include a stationery shop, canteen etc. to be run by the students or the members of Entrepreneurship forum. The main objective of the CAC is to provide students ‘hand-on-experience’ of managing a commercial activity. Later on, the Centre can extend its role by providing market opportunities for the products designed and produced by the students. This will promote not only new initiatives among the students but also experimental learning in Entrepreneurship.