2018 (May)
COMMERCE (Specialty)
Course: 601 (International Marketing)
Time: 3 hours
The figures in the margin indicate full marks
for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
1. Answer the following as
directed: 1x8=8
a)
International marketing and foreign trade are
the same. (Write True or False)
b)
Write the full form of EPRG.
c)
Mention any one of the problems in
international marketing.
d)
Is India a member of ASEAN? (Write
Yes or No)
e)
Staying competitive in the international
market is the only way to survive for long-term in international
marketing. (Write True or False)
f)
Products which can be purchased frequently,
immediately and with little efforts are called ______ products. (Fill
in the blank)
g)
Purchasing power of an individual depends upon
i.
Income
ii.
Savings
iii.
Prices, debts and credit availability
iv.
All of the above (Choose the correct one)
h)
A GP form is a gate pass for the removal of
excisable goods from a factory or warehouse. (Write
True or False)
2. Write short notes on any four of
the following: 4x4+16
a)
Features of international marketing
b)
Essential features of a good brand
c)
Methods of payments in international marketing
d)
Direct mailing
e)
Letter of credit
f)
Promotional aspects of packaging
3.
(a) What do you mean by international marketing? How does international
marketing differ from domestic marketing? 4+10=14
Or
(b)
Explain various factors which influence the international marketing
environment. 14
4. (a) Discuss the procedure of
exporting goods. What are the significances of the export documentations? 10+4=14
Or
(b)
Describe in brief, the process of identifying and selecting foreign
markets. 14
5.
(a) Discuss the advantages of product standardization worldwide. Under what
circumstances should the product be adopted to local conditions? 7+7=14
Or
(b) What
do you mean by international pricing? Explain the factors influencing international
pricing decision in the overseas markets. 4+10=14
6. (a) Discuss the role of various
promotional methods in international marketing.
14
Or
(b)
Discuss the various components of logistics management in international
marketing. What role does e-logistics play in overseas marketing? 9+5=14
(Old Course)
Full Marks: 80
Pass Marks: 32
1. Answer the following as
directed: 1x8=8
a)
Marketing capabilities is a ______ environment
affecting international marketing.
(Fill in the blank)
b)
EXIM Bank of India was set up in 1982. (Write True or False)
c)
Which one of the new product development
process?
i.
Analysis stage
ii.
Concept and market testing stage
iii.
Product development stage
iv.
Commercialization stage (Choose the correct one)
d)
What does FOB stands for?
e)
WTO came into existence on 1st
January, 1995, replacing _____. (Fill in the blank)
f)
Bill of lading is an auxiliary document in
international marketing. (Write
True or False)
g)
In case of ex-factory price quotation, all the
expenses and risks are borne by the buyer right from the manufacturer’s
doorsteps. (Write True or False)
h)
MNC’s help decrease competition and increase
domestic monopolies. (Write True or False)
2. Write short notes on any four of
the following: 4x4=16
a)
Scope of international marketing
b)
PLC in international marketing
c)
Packaging
d)
Marginal cost pricing
e)
Trade fairs
f)
Domestic marketing vs. International marketing
3. (a) Discuss the features of
international marketing. Explain the problems faced in international
marketing. 7+4=11
Or
(b)
Explain the various methods of entering into foreign markets. 11
4. (a) What do you mean by import
trade and export trade? Explain the export policy and practices in India. 2+2+7=11
Or
(b)
Explain different modes of payments in international marketing. 11
5. (a) What do you mean by product
designing? Describe the product planning process for introducing a new product
in international market. 2+10=12
Or
(b) What
do you mean by product standardization and product adaptation? Explain their
role and significance in international marketing. 2+2+8=12
6. (a) Discuss the various principal
ways of export price quotation to overseas buyers. 11
Or
(b) What do you mean by export
pricing? Discuss the objectives of international pricing. 3+8=11
7. (a) Explain the role of advertising
and personal selling in promoting a product in international markets. 6+5=11
Or
(b)
Discuss the factors affecting the choice of channels of distribution in
international markets. 11
***
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