2015
COMMERCE (Speciality)
Course: 301
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1. (a) Write “True”
and “False”: 1x4=4
Marks
(i) Need recognition is not a step in buying process.
(ii) Mechanical vending is designed on the principle of
‘terms cash’.
(iii) Marketing management can launch full-fledged
advertising and promotion campaign for mass distribution.
(iv) Publicity is also called marketing public relations.
(b) Fill in the
blanks: 1x4=4
Marks
(i) The main aim of ____________ is to provide management
with factual information for marketing decisions and action.
(ii) Standardisation and ______________ are two important
marketing functions which facilitate the sales of product.
(iii) Sales promotion is a bridge in between advertising and
________________-.
(iv) ________________ Means putting identification marks on
the package.
2. Write short notes
on (any four): 4x4=16
Marks
(a) Marketing mix
(b) Sales quota
(c) Product diversification
(d) Personal selling
(e) Market research
(f) Prospecting
3. (a) Compare “Marketing” with “Selling”. Explain those
entities with which marketing people are involved. 6+8=14
Or
(b) Which is marketing environment? Discuss about the
controllable forces of business environment. 4+10=14
4.
(a) Discuss the basic economic determinants of consumer behaviour. What are the
importance of “buying motives” in marketing? 8+6=14
Or
(b)
What is market segmentations? Discuss those factors which make segmentation
successful. 4+10=14
5.
(a) Discuss the various objectives and the components of product planning. 7+7=14
Or
(b)
Explain the functions involved in product packaging and discuss the importance
of branding. 8+6=14
6.
(a) Critically discuss the factors which influence product pricing decision. 14
Or
(b)
Explain the different media of indoor advertising. Discuss the factors which
influence the choice of an advertising medium. 7+7=14
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