B.Com.
(Hons.) (CBCS)
Semester
- II
AE
202: BUSINESS COMMUNICATION (2 Credit)
(In
English)
Full
Marks: 50 (Internal Assessment 10 + 40 End-Term)
Objective:
To equip students of the B.Com (Hons.) course effectively to acquire skills in
reading, writing, comprehension and communication, as also to use electronic
media for business communication.
Contents:
Unit
1: Introduction to Business Communication: 6
L Marks: 08
Nature of Communication, Process of
Communication, Types of Communication (verbal & Non Verbal), Importance of
Communication, Different forms of Communication
Barriers to Communication Causes,
Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural
Barriers, Physical Barriers, Organizational Barriers.
Unit
2: Business Correspondence 6 L Marks: 08
Letter Writing, presentation,
Inviting quotations, Sending quotations, Placing orders, Inviting tenders,
Sales letters, claim & adjustment letters and social correspondence,
Memorandum, Inter - office Memo, Notices, Agenda, Minutes, Job application
letter, preparing the Resume.
Unit
3: Report Writing 16 L Marks:
08
Business reports, Types,
Characteristics, Importance, Elements of structure, Process of writing, Order
of writing, the final draft, and check lists for reports.
Unit
4: Vocabulary 6 L Marks: 08
Words often confused Words often
misspelt, Common errors in English.
Unit
5: Oral Presentation 6 L Marks: 08
Importance, Characteristics,
Presentation Plan, Power point presentation, Visual aids.
Suggested
Readings:
1) Bovee, and Thill, Business
Communication Essentials, Pearson Education.
2) Shirley Taylor, Communication for
Business, Pearson Education.
3) Locker and Kaczmarek, Business
Communication: Building Critical Skills, McGraw Hill Education.
4) Herta A Murphy, Herbert W
Hildebrandt, Jane P. Thomas, Effective Business Communication (SIE), McGraw
Hill Education.
5) Dona Young, Foundations of Business
Communication: An Integrative Approach, McGraw Hill Education.
6) Raymond V. Lesikar, Marie E.
Flatley, Kathryn Rentz, Paula Lentz, and Neerja Pande,
7) Business Communication: Connecting
in a Digital World (SIE), McGraw Hill Education.
(Note:
Latest edition of text books may be use)
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