BUSINESS STUDIES (Oct’ 2017)
(319)
NIOS SENIOR SECONDARY Solved Papers
Time: 3 Hours
Maximum Marks: 100
14. Distinguish between
advertising and sales promotion on the basis of 3
a)
Objectives;
b)
Effect,
and
c)
Nature.
Ans:
Difference between advertising and sales promotion
Basis |
Advertising |
Sales promotion |
Meaning |
The
activity of generating advertisements of products and services to
commercialize them is known as Advertising. |
Sales
promotion refers to short term use of incentives or other promotional
activities that stimulate the customer to buy the product. |
Strategy |
It
is permanent strategy. |
It
is a limited time promotion strategy. |
Cost |
It
is highly expensive. |
It
is cost effective. |
Best
suited for |
It
is best suited for medium and big enterprises. |
It
is suitable for all enterprises. |
Objective |
Its
main objective is to build brand image and boosting sales. |
Its
main objective is short term sales push. |
15. State any three
types of services provided by retailers to wholesalers. 3
Ans: Services of Retailers: Retailers provide various services to
manufacturers as well as to consumers.
Services to Manufacturers/Wholesalers:
a)
The services offered by retailers to
wholesalers:
b)
Wholesalers get a ready market through
retailers.
c)
Retailers manage the marketing part like
advertising, publicity and promote sales.
d) Retail provides the information about market to wholesalers which are downloaded to manufacturer.
16. State any four
objectives of management. 4
Ans: Management helps in efficient and effective use of available
resources of an organisation. Objectives are the end results, towards which all
managerial efforts and organisational activities are directed. Objectives of
management include:
a. Obtaining
maximum output with minimum input: A
successful management must achieve the objectives of the business by making
optimum utilization of available resources effectively.
b. Improving
efficiency: The management should try to develop and improve the efficiency of
the factors of production. Increased productivity of the resources will result
in excellent performance.
c. Maximum
employer’s and employees’ prosperity: Every management should make sincere
efforts to earn maximum profit for the enterprise. It is equally important that
the management should pay fair, reasonable and competitive remuneration to
employees.
d. Social
justice and human betterment: An effective management brings prosperity for
employers and employees. Excellent remuneration improves the standard of living
of workers. The growth of business generates employment opportunities.
e. Personal or individual objectives: These objectives are related to the employees of the organisation. The main individual objectives of management are competitive salary, personal growth and development, good and healthy working competition and social recognition.
17. Briefly describe the
following types of plans: 4
a)
Objectives
and
b)
Budget.
Ans:
Objectives: Objectives are the ends towards which the activities are
directed. They are end result of every activity. No
planning is possible without setting up of objectives. While enterprise
objectives are the basic plan of the firm, a department may also have its own
objectives. Though departmental objectives will contribute to the attainment of
enterprise objectives but the two sets of goals may entirely be different.
Budget: It is a
statement of expected results expressed in numerical terms. A budget is a type
of plan expressed in financial terms or in terms of labour hours, units of
product, machine hours etc. Budgets are quantitative statements indicating
expected results and expenditure required for achieving the goal. For e.g.,
Cash budget estimates the expected cash inflow and cash outflow over a period
of time.
18. ‘The main objective
of financial management is to maximize the wealth of shareholders’. State the
other important objectives of financial management.
4
Ans: Objectives of financial management:
Efficient financial management requires
existence of some objectives or goals because judgment as to whether or not a
financial decision is efficient is to be made in light of some objective. The
two main objectives of financial management are:
1) Profit Maximisation: It is traditionally being argued, that the objective of a company
is to earn profit, hence the objective of financial management is profit
maximisation. Thus, each alternative is to be seen by the finance manager from
the view point of profit maximisation.
2) Wealth maximisation: The companies having profit maximisation as its objective may
adopt policies yielding handsome profits
in the short run which are unhealthy for the growth, survival and overall
interests of the business. A company may not undertake planned and prescribed
shut-downs of the plant for maintenance, and so on for maximising profits in
the short run. Thus, the objective of a firm should be to maximise its value or
wealth.
19. Briefly explain the
different types of goods classified on the basis of tangibility. 4
Ans: Based on tangibility, the products can be classified
as:
(a)Tangible Goods: Most
goods, whether these are consumer goods or industrial goods and whether these
are durable or non-durable, fall in this category as they have a physical form,
that can be touched and seen. Thus, all items like groceries, cars,
raw-materials, machinery etc. fall in the category of tangible goods.
(b)Intangible Goods: Intangible
goods refer to services provided to the individual consumers or to the
organisational buyers (industrial, commercial, institutional, government etc.).
Services are essentially intangible activities which provide want or need
satisfaction. Medical treatment, postal, banking and insurance services etc.,
all fall in this category.
20. What is meant by
Internal Trade? Name any four documents used in Internal Trade. 4
Ans: Internal Trade: When
buying and selling of goods and services takes place within the geographical
boundaries of a country, it is referred to as internal trade. It may take place
between buyers and sellers in the same locality, village, town or city; or may
be indifferent states, but definitely within the same country. Internal trade
is also called domestic trade or home trade.
Documents
used in Internal Trade:
1. Performa Invoice: It is a
document sent prior to the actual sale to the buyer. It informs the buyer about
the amount he is required to pay for the specified goods purchased by him. It
provides almost the same information as an invoice provides.
2.
Invoice: It is a document sent by the seller to the buyer when goods are
supplied. It is a document which shows the nature rates and terms of payment at
which goods will be dispatched.
3. Debit Note: It is a
document prepared by one party (either by the seller or the buyer) to inform
the other party (either the seller or the buyer) that receiver’s account has
been debited with the specified amount and for the specified reasons.
4. Credit Note: It is a
document prepared by one party (buyer or seller) to be sent to another party
(buyer or seller) to inform the receiver that his account has been credited
with the amount mentioned and for the reasons stated therein.
21. What is meant by
‘Work Study’? Briefly describe the different types of studies included in this
study. 5
Ans: Work study: Work study is the detailed analysis of an
activity with an objective to remove inefficiency and find out the best way to
perform the work. Work study includes the following techniques:
a) Fatigue study: It refers to the
duration and frequency of rest intervals to complete a particular job. The rest
refreshes the workers. They work again with full energy and stamina. Long
working hours, poor working conditions, unsuitable work can also be the causes
of fatigue. It should be reduced.
b) Method study: It refers to identify
the most suitable, economical way of doing a particular activity. To conduct
this study, process chart, operation research technique can be used. The main
objective is to minimize the cost of production and maximize the quality of the
work.
c) Motion Study: Motion study is designed to eliminate
unnecessary motions and to reinforce necessary motions. It is a close
observation of analyzing the body movements of the worker performing the job.
This study helps in analyzing that if any element of the job can be eliminated
or not.
d) Time study: This study helps in determining the
time required by an average skill worker to efficiently perform a particular
job. Time study helps in determining the standard time for the job. This
standard time is then fixed for the workers for performing the job. So, time
study is used to measure precisely the time required in doing every element of
a job with the purpose of deciding the fair day’s work.
22. How can employees he
motivated? Discuss. 5
Ans: Each
employee has some needs of his own that he wants to fulfill. While directing,
it is essential to ensure that any of the unfulfilled need of the individual is
being taken care of. A need is a feeling of lack of something and every person
tries to take care of that feeling by satisfying/fulfilling what he lacks. The
needs of the individual differ from person to person. However, there are
certain common needs which are known to exist in most cases. These are known as
Physiological needs. People generally work so as to be able to earn
money to satisfy such needs. Once the basic needs are satisfied, people wish to
satisfy higher category of needs. They want safety and security and desire to
be protected against loss of employment, sickness, accident etc. These are
known as Safety and Security needs. Thereafter, people want to have a
sense of belonging to the organisation and to be
accepted by fellow workers. These are known as social needs. Similarly,
there are people who wish to be considered important and expect that their
opinions should be recognised by others. These needs are known as ego needs.
Further, a person may wish to achieve what he thinks is due to him, i.e., he
wants to realise his ambition fully. These needs are known as self-actualisation
needs. This is called hierarchy of needs concept of motivation developed by
Maslow. According to Maslow, an individual has many needs and their order can
be determined. If a person satisfies his first need, then he thinks about his
next need. After satisfying the second need, he tries to satisfy third need and
so on. So needs are the motivators.
Maslow has given hierarchy of
needs in the following ways :
a) Physiological
needs: these needs include basic requirements for survival and maintenance of
human life. The common physiological needs are food, shelter and clothing.
b) Security
needs: Once the present day physiological needs are fulfilled then the people
start thinking about their future as they want to secure their future by making
sure that in future also they continue to satisfy their physiological needs.
Under safety and security there are two categories:
Ø
Physical security which means safety from
illness, accident, fire etc.
Ø
Economic security which means having
sufficient funds to meet the future physiological needs and to come out of
physical security threat.
c) Social
needs: It means the need for love, affection, companionship, friendship etc.
Once the people satisfy their physiological and safety needs then the social
need becomes more active and to fulfill the social needs.
d) Esteem
needs: These needs are related to the respect and recognition. When the above
three needs are satisfied then people start demanding respect for themselves in
a group. This need is more common in higher level employees.
e) Self
actualization: This need refers to realizing or reaching to the aim of your
life. Once the employee becomes what he wants to become it means satisfaction
of his actualization need. For example, need to grow, sense of fulfillment.
23. ‘While preparing a
financial plan for any business unit some aspects are kept in view so as to
ensure its success in meeting the organizational objectives’. Briefly explain
any five such aspects. 5
Ans:
Financial Planning is the process of estimating the capital required and
determining its composition. It is the process of framing financial policies in
relation to procurement, investment and administration of funds of an
enterprise. In simple words, it refers to determination of firm’s financial
objectives, financial policies and financial procedure. While preparing a
financial plan for any business unit, the following aspects should be kept in
view so as to ensure the success of such exercise in meeting the organisational
objectives.
(a) The plan must be simple: Now-a-days
you have a large variety of securities that can be issued to raise capital from
the market. But it is considered better to confine to equity shares and simple
fixed interest debentures.
(b) It must take a long term view: While
estimating the capital needs of a firm and raising the required funds, a
long-term view is necessary. It ensures that the plan fully provides for
meeting the capital requirement on long term basis and takes care of the
changes in capital requirement from year to year.
(c) It must be flexible: While the
financial plan is based on long term view, one may not be able to properly
visualise the possible developments in future. Not only that, the firm may also
change its plans of expansion for various reasons. Hence, it is very necessary
that the financial plan is capable of being adjusted and revised without any
difficulty and delay so as to meet the requirements of the changed
circumstances.
(d) It must ensure optimal use of funds: The plan
should provide for raising reasonable amount of funds. As stated earlier, the
business should neither be starved of funds nor have surplus funds. It must be
strictly need based and every rupee raised should be effectively utilised.
There should be no idle funds.
(e) The cost of funds raised should be fully
taken into account and kept at the lowest possible level : It must be
ensured that the cost of funds raised is reasonable. The plan should provide
for a financial mix (combination of debt and equity) that is most
economical in terms of cost of capital, otherwise it will adversely affect the
return on shareholders’ funds.
24. ‘The marketing
concept is characterized according to the philosophy of the producer’. Briefly
describe such philosophies. 5
Ans: Different producers lay different emphasis of different
aspects of the concept of marketing. The making concept is characterised
according to the philosophy of the producer. Seeing the outlook of the
producers of the marketing concept may be looked at in the following works:
i) Production concept: The
production concept is one of the oldest concepts in business. It holds that
consumers will prefer products that are widely available and inexpensive. So,
production concept oriented business concentrate on achieving high production
which reduces cost and focus on mass distribution.
ii) Product concept: This
concept holds that consumers will prefer those products that are high in
quality and performance and with innovative features. Managers in these
organization focus on making superior products and improving them. But the
marketer must keep in mind that the customers will buy the best quality product
only when they need or want it.
iii) Selling concept: Now a
days, as the technology advances along with the quantity and quality of the
goods, the art of selling the goods are also very essential. The firms which
follow the selling concept believe that in order to motivate a customer to buy
his product, he must be convinced by aggressive selling and promotional
efforts. Firms following selling concept make use of advertising powers and
other persuation techniques to influence the customers.
iv) Marketing Concept: The
marketing concept emerged in the mid 1950’s. The business generally shifted
from a product – centered, make and sell philosophy, to a customer centered,
sense and respond philosophy. The marketing concept concentrates on the need of
the customers. This concept says than product should be designed and produced
keeping in mind the need of the customers and try to satisfy the need better
than the competitor. The marketing concept holds that the key to achieving
organizational goals consist of the company being more effective than
competitors in creating, delivering and
communicating superior customers value. This concept puts the customers
at both the beginning and the end of the business cycle. Every department and
every worker should think about the customer and acts as per need of the
customer.
v) Consumer concept: As per
this concept, companies’ aims at providing consumers separate offers or
services. This is possible through one to one marketing.
vi) Societal marketing concept: A company
must not blindly follow the goal of customer satisfaction because it may lead
to many social and environmental ills for example, a customer may want to have
drugs so just to satisfy customer the firms should not supply him drugs. This
concept requires that company should deliver superior value to the consumer to
improve the consumer and the society. It focuses on consumer welfare. Firms
should not produce harmful products.
25. ‘For redressal of
consumer grievances a complaint must be filed with the appropriate forum’. Who
can file the complaint under Consumer Protection Act 1986? 5
Ans: A
complaint before an appropriate consumer forum can be made by complainant who
can be:
a) Any consumer,
b) Any
registered consumer association,
c) Central/state
govt.,
d) One or
more consumer on behalf of many consumer having same interest,
e) Legal
representative of deceased consumer within two years.
"Complaint"
can be made in the following cases:
a) An unfair
trade practice or a restrictive trade practice has been adopted by any trader;
b) The goods
suffer from one or more defect;
c) The
services suffer from deficiency in any respect;
d) Price
charged for the goods mentioned in the complaint is in excess of the price
fixed under any law.
e) Goods which will be hazardous to life and safety.
26. ‘Without proper
coordination human efforts may get jeopardized and objectives may not be
achieved.’ Do you agree? Give any six reasons in support of your answer. 6
Ans: Importance of co- ordination (Essence of
Management): Co-ordination is an integral element or
ingredient of all the managerial functions as discussed below: -
a)
Coordination
through Planning: Planning facilitates co-ordination by integrating the various
plans through mutual discussion, exchange of ideas. e.g. - co-ordination
between finance budget and purchases budget.
b)
Co-ordination
through Organizing - Mooney considers co-ordination as the very essence of
organizing. In fact when a manager groups and assigns various activities to
subordinates, and when he creates department’s co-ordination uppermost in his
mind.
c)
Co-ordination
through Staffing - A manager should bear in mind that the right no. of
personnel in various positions with right type of education and skills are
taken which will ensure right men on the right job.
d)
Co-ordination
through Directing - The purpose of giving orders, instructions &
guidance to the subordinates is served only when there is a harmony between
superiors & subordinates.
e)
Co-ordination
through Controlling - Manager ensures that there should be co-ordination
between actual performance & standard performance to achieve organizational
goals.
Now we can conclude that all the functions of management are affected by coordination. Hence coordination is essential for achieving the objectives of the organisation. It is also required for the survival, growth and profitability of the organisation. Coordination encourages team spirit, gives right direction, motivates employees, and makes proper utilisation of resources. Therefore, Coordination is rightly called the "Essence of Management".
27. Briefly explain the steps in the
planning process. 6
Ans:
Steps in the Process of Planning
1.
Setting
organizational objectives: The first and foremost step in the planning
process is setting organizational objectives or goals, which specify what the
organisation wants to achieve.
2.
Developing planning premises: Planning is concerned with the future, which
is uncertain. Therefore, the manager is required to make certain assumptions
about the future. These assumptions are called premises.
3. Identifying alternative courses of action: Once objectives are set and
assumptions are made, then the next step is to identify all possible
alternative courses of action.
4. Evaluating alternative courses: The positive and negative aspects of
each proposal need to be evaluated in the light of the objective to be
achieved, its feasibility and consequences.
5. Selecting the best possible alternative: This is the real point of decision
making. The best/ideal plan has to be adopted, which must be the most feasible,
profitable and with least negative consequences. Sometimes, a combination of
plans may be selected instead of one best plan.
6. Implementing the plan: Once the plans are developed, they are put
into action. For this, the managers communicate the plans to all employees very
clearly and allocate them resources (money, machinery, etc.).
7. Follow-up action: The managers monitor the plan carefully to
ensure that the premises are holding true in the present condition or not. If
not, adjustments are made in the plan.
Or
With the help of a
diagram, explain briefly the steps in the process of control.
Ans:
Following are the steps of controlling process:
(i)
Fixation of standards: the first
step of controlling is to set performance standards. Standards are those
criteria s on the basis of which the actual performance is measured. Thus,
standards serve as benchmarks towards which an organization strives to work.
Standards can be set in both quantitative as well as qualitative terms.
(ii)
Measurement of Actual Performance:
the second step in the controlling process is the measurement of actual
performance. The measurement of actual performance is done on the basis of
pre-determined standards. The measurement of actual performance tells the
manager whether the work has been done according to the plan or not.
(iii)
Comparison of Actual Performance with
Standards: At this step, actual performance is compared with the standards
and deviations are found out.
(iv)
Ascertaining reasons for deviation:
Deviations are examined the light of pre-determined Deviation Tolerance Limits.
If the deviations are within limits they can be avoided. But if they cross the
limits, they should be reported to the higher level managers without any delay.
There are two important principles regarding this:
(a)
Principle of Critical Point Control: According to this principle, those
activities should be determined in the very outset which have an important role
to play in ensuring the actual work progress in accordance with the plans.
These are known as Key Result Areas – KRAs. It means that the managers should
not be involved in small insignificant activities but should pay more attention
to those activities where unfavourable results can cause heavy loss to the
enterprise.
(b)
Management by Exception; Management by exception, is an important principle of
management control based on the belief that an attempt to control everything
results in controlling nothing. Thus, only significant deviations which go
beyond the permissible limit should be brought to the notice of management. 2017
(v) Taking Corrective Action: The last but the most important step in the controlling process is taking corrective action. By now the deviations and their causes become known. Now is the turn of removing the hurdles in the actual work progress. The purpose of corrective action is to bring the actual work progress to the level of expected progress.
28. ‘The amount of
working capital required varies from business to business and from period to
period’. In the light of the statement briefly describe the factors that affect
the working capital requirement of an enterprise. 6
Ans:
Working capital is the capital required for meeting day to day
requirements/operations of the business. Simply, it refers to excess of current
assets over current liabilities.
Calculation
of working capital:
a)
Gross working capital: This refers to the total investment made in all the
current assets such as stock, debtors, bills receivable etc. It is calculated
by adding all the current assets.
b)
Net working capital: This refers to excess of current assets over current
liabilities. It is calculated as: Net working capital= current assets – current
liabilities. If current liabilities are more than current assets then working
capital becomes negative.
Following factors are to be considered
before determining the requirement of working capital.
1.
Scale of operations: There is a direct link
between the scale of business and working capital. Larger business needs more
working capital as compared to the small organizations.
2.
Nature of Business: The manufacturing
organizations are required to purchase raw materials, convert them into
finished goods, maintain the stock of raw materials; semi finished goods and
finished goods before they are offered for sale. They have to block their
capital for labour cost, material cost etc, so they need more working capital.
In the trading firm processing is not performed. Sales are affected immediately
after receiving goods for sale. Thus they do no block their capital and so
needs less working capital.
3.
Credit allowed: If the inventory is sold only
for cash, it requires less working capital as money is not blocked in debtors
and bills receivable. But due to increased competition, credit is usually
allowed. A liberal credit policy results in higher amount of debtors, so needs
more working capital.
4.
Credit availed: If goods are purchased only
for cash, it requires more working capital. Similarly if credit is received
from the creditors, the requirement of working capital decreases.
5. Availability
of Raw materials: If the raw materials are easily available in the market and
there is no shortage, huge amount need not be blocked in inventories, so it
needs less working capital. But if there is shortage of materials, huge
inventory is to be maintained leading to larger amount of working capital.
6. Dividend Policies: Dividend policies of a business organisation
also influence the requirement of Working Capital. If a business is following a
liberal dividend policy, it requires high Working Capital to pay cash dividends
where as a firm following a conservative dividend policy will require less
amount of Working Capital.
Or
‘The dividend to be paid
to equity shareholders is the real issue involved in dividend decision by the
management of any company.’ Briefly explain any six factors that guide such
decision.
Ans: Ans: Dividend Decision: This decision
is concerned with distribution of surplus funds. The profit of the firm is
distributed among various parties such as creditors, employees, shareholders,
debenture holders etc. Under this decision the finance manager decided how much
to be distributed in the form of dividend and how much to keep aside as
retained earnings.
Factors affecting dividend decision: A firm's dividend
policy is influenced by the large numbers of factors. Some factors affect
the amount of dividend and some factors affect types of dividend. The
following are the some major factors which influence the dividend
policy of the firm.
1.
Legal requirements: There is no legal compulsion on the part of a company
to distribute dividend. However, there certain condition imposed by
law regarding the way dividend is distributed.
2. Firm's liquidity
position: Dividend payout is also affected
by firm's liquidity position. In spite of sufficient retained
earnings, the firm may not be able to pay cash dividend if the
earnings are not held in cash.
3.
Repayment need: A firm uses several forms of debt financing to meet
its investment needs. These debts must be repaid at the maturity. If
the firm has to retain its profits for the purpose of repaying debt,
the dividend payment capacity reduces.
4.
Expected rate of return: If a firm has relatively higher expected
rate of return on the new investment, the firm prefers to retain
the earnings for reinvestment rather than distributing cash dividend.
5.
Stability of earning: If a firm has relatively stable earnings, it is
more likely to pay relatively larger dividend than a firm with relatively
fluctuating earnings.
6.
Access to the capital market: If a firm has easy access to capital
markets in raising additional financing, it does not require more retained
earnings. So a firm's dividend payment capacity becomes high.
29. ‘A Channel of
distribution refers to the vital links connecting the manufacturers and
produces and the ultimate consumers/users’. Based on the statement, state the
functions of Channels of distribution. 6
Ans: Ans: A channel of
distribution is an organised net-work or a system of agencies and institutions
which, in combination, perform all the activities required to link producers
with users and users with producers to accomplish the marketing task.
According
to Philip Kotler, “The distribution is the set of all firms and individuals
that assist in the transferring the little of goods and services as they move
from producers to customers.”
Primarily a channel of distribution performs the following
functions:
(a) It helps in establishing a regular contact with the customers
and provides them the necessary information relating to the goods.
(b) It provides the facility for inspection of goods by the
consumers at convenient points to make their choice.
(c) It facilitates the transfer of ownership as well as the
delivery of goods.
(d) It helps in financing by giving credit facility.
(e) It assists the provision of after sales services, if
necessary.
(f) It assumes all risks connected with the carrying out the
distribution function.
Or
‘For successful selling
the salesperson usually goes through a selling process which involves certain
steps’. State these steps before the delivery of goods are ensured.
Ans: Salesmanship simply means selling through personal
communication. For successful selling the salesperson usually goes through a
selling process which involves the following seven steps.
(i) Prospecting
(ii) Pre approach
(iii) Approach
(iv) Presentation and demonstration
(v) Answering the queries/objections and their
clarification
(vi) Action or ending the process of sale
(vii) Follow up or after sales service
Prospecting refers to identifying the prospective buyers in his
area of operation. Having done this, he has to obtain the necessary information
about the customer, his capacity to pay, choice and preferences etc. After
this, in pre-approach activity he approaches the customer to gain his
attention, greet him and make his presentation i.e., inform the customer about
the product, its qualities, price etc. and demonstrate its use, if required.
Then he handles the customers queries, persuades him to make his final decision
and ends the process of sale with receiving his order and thanking him. Finally
he ensures the delivery of goods and provides the necessary after sales
service.
30. ‘Retailing these
days aims at earning profit by offering customers more choice, more convenience
and better facilities’. In the light of the statement, describe any four recent
trends that you may have observed in retailing.
6
Ans: Recent Trends in Retailing: As business has evolved over the
ages, retailing, an important and dynamic part of it, has also kept pace with
the changes. However, in the recent past there have been such drastic and
far-reaching developments in this field that it is said that we are presently
experiencing a ‘retailing revolution’, not only in India, but the world over.
Retailing has come a long way today in our country, from the local Kirana shops
that existed since long, long ago. The focus now is not only on making
retailing more convenient for the customer but also on making shopping an
enjoyable experience for him/her. The shift in approach in retailing aims at
earning profit by offering customers more choice, more convenience and better
facilities.
In keeping with the changing lifestyles of consumers where they
now have more purchasing power but lesser time, retailers are offering services
like free home delivery, pre-packed goods (milk, juice etc.), after sales
services, convenience of shopping for different products under one roof
(departmental stores) and shopping through the Internet, e-mail, post, SMS or
telephone.
1. Many
businessmen who were earlier focusing only on manufacturing of products, are
now venturing into retailing (vertical integration). They are either opening
their own exclusive showrooms/outlets under their brand name or tying up with
existing retailers or employing direct selling agents (that link the
manufacturer to the consumer by directly selling goods to final consumers,
eliminating wholesalers and other retailers from the chain).
2. In order
to encourage consumers to buy products, retailers are offering attractive
schemes of financing products, especially for consumer durables like
refrigerators, television, air-conditioners etc. Very low rates of interest are
charged by the retailer for financing the product. Some retailers also have
tie-ups with banks for the purpose of providing consumer finance.
3. With a
view to offer variety to consumers with convenience and easy accessibility,
today retailing includes automatic vending machines. Through these machines,
consumers can buy items like newspapers, magazines, chocolates, contraceptives,
cold drink cans and so on by inserting requisite denomination of coins and
pressing a button. The item gets delivered from the machine without any human
intervention.
4. Shopping
malls have been another outcome of the ‘retail revolution’ in urban areas. They
are like a huge shopping complex, housed in a single building, generally
offering services like parking space, recreational facilities like cinema
halls, variety of food outlets/restaurants (food courts) apart from a number of
shops selling different goods.
5. Another
development in recent times has been the use of multiple channels for retailing
a single product i.e., selling the product through mail order as well as
through departmental stores or through itinerant retailers, general stores as
well as over the Internet at the same time.
6. The
combination of a super market and a departmental store forms a hypermarket. It
is a large scale retail facility which provides enormous range of products
under one roof. A consumer can buy all his/her weekly or monthly requirements
in one trip from the hypermarket. Thus, we can see that trade within the
country (internal trade) may assume different forms, depending on the needs and
demands of consumers. Newer features in existing forms or newer forms of
retailing keep developing with changing times and changing consumer preference.
Or
Identify and state the consumer rights
as provided under the Consumer Protection Act 1986, that have been violated in
the following cases:
1) Mohan, a local retailer compelled
Kamal to buy edible oil available in his shop.
Ans: The right
to choose provides that the consumer must be assured, whenever possible, access
to a variety of goods and services at competitive prices. If the market has
enough varieties of products at highly competitive prices, the buyers have an
opportunity of wide selection. In the given question, right to choose is
violated.
2) A
chemist sold cough syrup with expiry date over to an old woman.
Ans: Right to be Informed is violated in the given question. The
right to be informed is an important component of consumer protection. The consumer
must be provided with adequate and accurate information about quality,
quantity, purity, standard and the price of the goods and services. Now-a-days
the manufacturers provide detailed information about the contents of the
product, its quantity, date of manufacturing, date of expiry, maximum retail
price, precautions to be taken, etc. on the label and package of the product.
Such information helps the consumers in their buying decision and use of the
product.
3) A
bottle of toilet cleaner containing acid was sold without a proper seal.
Ans: Right to Safety is violated in this case. It is the
right of the consumers to be protected against goods and services which are
hazardous to health or life. For example, defective vehicles could lead to
serious accidents. The same is true of electrical appliances with sub-standard
material. Only recently, there were mass protests and boycott of soft drinks
due to presence of hazardous pesticides beyond permissible limits. Thus, right
to safety is an important right available to the consumer which ensures that
the manufacturers shall not produce and sell sub-standard and dangerous
products.
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