Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2019 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a) State whether the following statements are True or
False: 1x4=4
1)
Divestment is the first stage in the consumer
decision process model.
2)
Innate needs are considered as primary needs.
3)
Primary groups are more formal.
4)
Self-concept requires consistency, stability and
tends to resist change.
(b) Fill in the blanks: 1x4=4
1)
_______ leads to brand loyalty.
2)
Motivation is a/an _______ process.
3)
Social class creates _______.
4)
_______ is also known as self-image.
2. Write short notes on any four of the following: 4x4=16
a)
Types of consumer complaints.
b)
Stimulus response model of consumer behaviour.
c)
Decision rules.
d)
Nature of sub-culture.
e)
Qualities of self-concept.
3. (a) Explain the stages of consumer decision process. 14
Or
(b) State the assumptions of consumer
decision. Explain the significance of studying consumer behaviour. 4+10=14
4. (a) What do you understand by motivation research? Discuss
its significance and limitations. 4+4+6=14
Or
(b) What do you understand by information
processing? Discuss the stages of information search processing in consumer
behaviour. 4+10=14
5. (a) What do you mean by the term ‘reference group’? Explain
the factors that affect the reference groups. 4+10=14
Or
(b) What do you understand by social class?
Discuss the uses of social class as a market segmentation process. 4+10=14
6. (a) Explain how the economic circumstances and lifestyle of
consumers influence the behaviour of consumer.
7+7=14
Or
(b) Explain the psychological factors which
influence consumer behaviour. 14
Also Read:
Consumer Behaviour Question Paper Dibrugarh University B.Com 5th Sem CBCS Pattern
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Also Read: Consumer Behaviour Solved Question Paper 2021
***
(OLD
COURSE)
Full
Marks: 80
Pass
Marks: 32
1. State whether the following statements are True or False: 1x8=8
a)
Consumer behaviour is normally dynamic in
nature.
b)
Howard Seth model explain the consumer buying
behaviour from marketers’ perspective.
c)
Television is a source of external information
search.
d)
Innate needs are considered as primary needs.
e)
Primary groups are more formal.
f)
Permutation groups can be said as linear groups.
g)
AIO stands for activities, interest and opinion.
h)
Brain is a biological factor that influence
personality.
2. Write short notes on any four of the following: 4x4=16
a)
Consumer complaint behaviour.
b)
Decision rules.
c)
Sub-culture.
d)
Self-concept.
e)
Promotion strategy.
3. (a) State the assumptions of consumer decision. Explain the
determinants of consumer behaviour. 4+7=11
Or
(b) Discuss different stages of consumer
decision in detail. 11
4. (a) Explain different types of motivation. 11
Or
(b) Discuss in detail about the information
search process by consumer. 11
5. (a) Explain different socio-cultural factors of consumer
behaviour. 11
Or
(b) State the meaning of ‘reference group’.
Explain different types of reference group. 3+8=11
6. (a) Define perception. Discuss the characteristics of perceiver.
4+7=11
Or
(b) Explain various factors affecting
attitudes. 11
7. (a) Discuss about different elements of consumer behaviour
audit. 11
Or
(b) What do you understand by organizational
buying behaviour? Explain different environmental factors influencing
organization buying behaviour. 4+8=12
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