BUSINESS ENVIRONMENT SOLVED PAPERS
2018 (November)
Commerce (General/Speciality)
The figures in the margin indicate full
marks for the questions
(NEW
COURSE)
Full Marks: 80
Pass Marks: 24
1. Answer as directed: 1x8=8
a)
In
which year the first Industrial Policy of India was introduced? Ans: 1991
b)
Name
the Act, which was passed in India in 2002 to ensure free and fair competition
in the market. Ans:
Competition Act’ 2002
c)
Write
the full form of FDI. Ans: Foreign Direct Investment
d)
Money market deals in
short-term funds. (Fill in the blank)
e)
Mention
one hindrance of economic growth of India. Ans:
Increasing Population of
our country
f)
Write
the full form of IBRD. Ans: International Bank for
Reconstruction and Development
g)
Coexistence
of public and private sectors is one of the main features of Indian business
environment. (Write True or False)
h)
During
prosperity, price of commodity increases. (Write True or False)
2. Write short notes on: 4x4=16
a) Importance of business environment.
Ans: Importance
of Business Environment
There
is a close and continuous interaction between the business and its environment.
This interaction helps in strengthening the business firm and using its
resources more effectively. As stated above, the business environment is
multifaceted, complex, and dynamic in nature and has a far-reaching impact on
the survival and growth of the business. To be more specific, proper
understanding of the social, political, legal and economic environment helps
the business in the following ways:
1. Determining
Opportunities and Threats: The
interaction between the business and its environment would identify
opportunities for and threats to the business. It helps the business
enterprises to exploit business opportunities and face the threat associated
with such opportunities. For example, Maruti Udyog became the leader in the
small car market because it was the first to recognize the need for small cars
in India.
2. Continuous
Learning: Environmental analysis makes the task
of managers easier in dealing with business challenges. The managers are
motivated to continuously update their knowledge, understanding and skills to
meet the predicted changes in realm of business.
3. Image
Building: Environmental understanding helps the
business organisations in improving their image by showing their sensitivity to
the environment within which they are working. For example, in view of the
shortage of power, many companies have set up Captive Power Plants (CPP) in
their factories to meet their own requirement of power.
4. Ensures Optimum Utilization of Resources: The study of business environment is needed as it ensures optimum
use of resources available. For this, the study of economic and technological
environment is useful. Such study enables organization to take full benefit of
government policies, concessions provided, and technological developments and
so on.
5. Giving
Direction for Growth: The
interaction with the environment leads to opening up new frontiers of growth
for the business firms. It enables the business to identify the areas for
growth and expansion of their activities.
b)
Role of the private sector in India.
Ans: Role of
Private Sector:
1. Improved Efficiency: Private sector have a profit incentive
to cut costs and be more efficient. If we work for a government run industry,
managers do not usually share in any profits. However, a private firm is interested
in making profit and so it is more likely to cut costs and be efficient.
2. Lack of Political Interference: It is
argued that governments make poor economic managers. They are motivated by
political pressures rather than sound economic and business sense.
3. Short Term view: A government many think only in terms
of next election. Therefore, they may be unwilling to invest in infrastructure
improvements which will benefit the firm in the long term because they are more
concerned about projects that give a benefit before the election.
4. Shareholders: It is argued that a private firm has
pressure from shareholders to perform efficiently. If the firm is inefficient
then the firm could be subject to a takeover. A government owned firm doesn’t
have this pressure and so it is easier for them to be inefficient.
5. Increased Competition: Often privatisation of state owned
monopolies occurs alongside deregulation – i.e. policies to allow more firms to
enter the industry and increase the competitiveness of the market. It is this
increase in competition that can be the greatest motivation for improvements in
efficiency. However, privatisation doesn’t necessarily increase competition, it
depends on the nature of the market.
c) Objectives of the World Bank.
Ans: There
are the four basic objectives of the World Bank’s funding strategy:
a) To make
sure availability of funds in the market.
b) To provide
the funds at the lowest possible cost to the borrowers through appropriate
currency mix of its borrowing and opting to borrow when interest rates are
expected to rise.
c) To control
volatility in net income and overall loan changes.
d) To provide
an appropriate degree of maturity transformation between its lending and the
borrowing. Maturity transformation depicts the Bank’s capacity to lend for
longer period than it borrows.
d)
Causes of industrial sickness.
Ans: 1) Internal Cause for
sickness: Internal causes are those which are within the
control of management. This sickness arises due to internal disorder in
the areas justified as following:
a) Lack of Finance: This including weak equity base,
poor utilization of assets, inefficient working capital management, absence of
costing & pricing, absence of planning and budgeting and inappropriate
utilization or diversion of funds.
b) Bad Production Policies : The another very
important reason for sickness is wrong selection of site which is related to
production, inappropriate plant & machinery, bad maintenance of Plant &
Machinery, lack of quality control, lack of standard research & development
and so on.
c) Marketing and Sickness: This is another part which always
affects the health of any sector as well as SSI. This including wrong
demand forecasting, selection of inappropriate product mix, absence of product
planning, wrong market research methods, and bad sales promotions.
2) External
causes for sickness:
a) Personnel Constraint: The first for most important reason
for the sickness of small scale industries are non availability of skilled
labour or manpower wages disparity in similar industry and general labour
invested in the area.
b) Marketing Constraints: The second cause for the sickness
is related to marketing. The sickness arrives due to liberal licensing
policies, restrain of purchase by bulk purchasers, changes in global marketing
scenario, excessive tax policies by govt. and market recession.
c) Production Constraints: This is another reason for
the sickness which comes under external cause of sickness. This arises
due to shortage of raw material, shortage of power, fuel and high prices,
import-export restrictions.
3. (a) What do you mean by ‘internal’ and
‘external’ business environment? Briefly discuss the external components of
business environment. 2+2+10=14
Ans: Factors
(Components) of business environment
On
the basis of extent of intimacy with the firm, the environmental factors may be
classified into different levels or types. There are broadly two types of
environment, the internal environment, i.e. factors internal to the firm and
the external environment i.e. factors external to the firm which have relevance
to it.
The
internal factors are generally regarded as controllable factors because the
company has control over these factors; it can alter or modify such factors as
its personnel, physical facilities, organisation and functional means such as
marketing mix to suit the environment.
The
external factors on the other hand are, by and large, beyond the control of a
company. The external or environmental factors such as the economic factors,
socio-cultural factors, government and legal factors, demographic factors etc.,
are therefore generally regarded as uncontrollable factors.
Some
of the external factors have a direct and intimate impact on the firm (like the
suppliers and distributors of the firm). These factors are classified as micro
environment, also known as task environment and operating environment. There are
other external factors which affect an industry very generally (such as
industrial policy, demographic factors etc.). They constitute what is called
macro environment, general environment or remote environment. We may therefore
consider the business environment at three levels:
1. Internal
environment
2. Micro
environment/ task environment/ operating environment
3. Macro
environment/ general environment/ remote environment
Although
business environment consists of both internal and external environments, many
people often confine the term to the external environment of business.
1.
Internal Environment: The factors in internal
environment of business are to a certain extent controllable because the firm
can change or modify these factors to improve its efficiency. However, the firm
may not be able to change all the factors. The various internal factors are:
a)
Value
system: The value
system of an organisation means the ethical beliefs that guide the organisation
in achieving its mission and objectives. It is a widely acknowledged fact
that the extent to which the value system is shared by all in the organisation
is an important factor contributing to its success.
b)
Mission and
objectives: The
business domain of the company, direction of development, business philosophy, business
policy etc are guided by the mission and objectives of the company. The
objective of all firms is assumed to be maximisation of profit. Mission
is defined as the overall purpose or reason for its existence which guides and
influences its business decision and economic activities.
c)
Organisation
structure: The
organisational structure, the composition of the board of directors, the
professionalism of management etc are important factors influencing business
decisions. The nature of the organisational structure has a significant
influence over the decision making process in an organisation. An
efficient working of a business organisation requires that the organisation
structure should be conducive for quick decision-making.
d)
Corporate
culture: Corporate
culture is an important factor for determining the internal environment of any
company. In a closed and threatening type of corporate culture the
business decisions are taken by top level managers while the middle level and
lower level managers have no say in business decision-making. This leads
to lack of trust and confidence among subordinate officials of the company and
secrecy pervades throughout the organisation. This results in a sense of
alienation among the lower level managers and workers of the company. In an
open and participating culture, business decisions are taken by the lower level
managers and top management has a high degree of confidence in the
subordinates.
e)
Quality
of human resources: Quality
of employees that is of human resources of a firm is an important factor of
internal environment of a firm. The characteristics of the human
resources like skill, quality, capabilities, attitude and commitment of its
employees etc could contribute to the strength and weaknesses of an
organisation. Some organisations find it difficult to carry out
restructuring or modernisation plans because of resistance by its
employees.
f)
Labour
unions: Labour
unions collectively bargains with the managers for better wages and better
working conditions of the different categories of workers. For the smooth
working of a business firm, good relations between management and labour unions
are required.
g)
Physical
resources and technological capabilities: Physical
resources such as, plant and equipment and technological capabilities of a firm
determine its competitive strength which is an important factor for determining
its efficiency and unit cost of production. Research and development
capabilities of a company determine its ability to introduce innovations which
enhances productivity of workers. It is, however, important to note that the
rapid technological growth and the growth of information technology in recent
years have increased the relative importance of intellectual capital and human
resources as compared to physical resources of a company.
2. External Environment: The
external environment is made up of micro and macro environment.
Micro Environment: This
refers to the factors which influence the prospects of a particular firm; the
firm can influence them with certain efforts. They are as follows:
a) Customers: The type
and the nature of the customers influence the rate of growth of any firm. The
firm has to be very particular about choosing the inputs and transforming them
in to the output. The cost factor is subsidiary if the firm is dealing with
such customers. If the customers are more commoners the quality of the
commodity if less important than the cost of production. The customers want the
commodity at a lower price so the firm will have to conscious about the cost in
purchasing the inputs, in employment of labour, in packing and such other
factors influencing the cost.
b) Competitors: In modern age an absolute monopoly is a very
rare thing. Most of the FIRMS have to work in some type of competition such as
Monopolistic Competition or Oligopoly. A Firm has to be particular about the
intensity of the competition. If the competition is severe the firm will have
to be very particular about keeping the costs at the lowest level so that it can
sell the commodity at a competitive price.
c) Suppliers: The quality of the commodity and the cost of
production are considerably influenced by the supplies of the inputs. If the
inputs are supplied at economical prices, are of standard quality and if the
supply is uninterrupted and timely the firm can produce a standard quality of a
commodity and sell it at reasonable prices. Often the firms employ more than
one supplier so as to ensure an uninterrupted supply of inputs. If the supplies
of inputs are regular, consistent and reliable there is no need to keep a
larger quantity in stock.
d) Channel Intermediaries: They
refer to the different levels in the chain from the production unit to the
final customer. The chain incorporates the stockists, the wholesalers, the
distributors, the retailer etc. If there is a high level of efficiency
maintained at every part of the chain the commodity can reach the final
consumer in good condition and at a reasonable price. So the Firm has to select
and maintain efficient intermediaries. The firm has to offer them proper terms
e) Society: The
prospects of a firm depend upon the society in which it has to work and sell
its products. In a homogenous society the job of the firm is easy. The people
have almost the same habits likes and dislikes, values and ethical norms. In a
heterogeneous society the job of the firm is difficult. A particular product
may be acceptable to a particular section of the society but not acceptable to
some other sections. In a country like India a firm has to into consideration
all types of sections of the community such as the religious sections, the
caste, the sect, language, region etc.
Conclusion: All these
forces influence the chances available to a firm to survive and develop.
Macro Environment: The macro
environment comprises of those forces which influence all business firms
operating in an economy. They can be studied under the following categories:
economic environment, political and regulatory environment, social/ cultural
environment, demographic environment and technological. The components of these
environments are discussed as below:
a) Economic Environment: The survival and success of each and
every business enterprise depend fully on its economic environment. The main
factors that affect the economic environment are:
(i)
Economic Conditions: The
economic conditions of a nation refer to a set of economic factors that have
great influence on business organisations and their operations. These include
gross domestic product, per capita income, markets for goods and services,
availability of capital, foreign exchange reserve, growth of foreign trade,
strength of capital market etc. All these help in improving the pace of
economic growth.
(ii)
Economic Policies: All business
activities and operations are directly influenced by the economic policies
framed by the government from time to time. Some of the important economic
policies are: Industrial policy, Fiscal policy, monetary policy, foreign
investment policy and Export –Import policy. The government keeps on changing
these policies from time to time in view of the developments taking place in
the economic scenario.
(ii)
Economic System: The world
economy is primarily governed by three types of economic systems, viz.
Capitalist economy; Socialist economy; and Mixed economy. India has adopted the
mixed economy system which implies co-existence of public sector and private
sector.
b)
Political Environment: This
includes the political system, the government policies and attitude towards the
business community and the unionism. All these aspects have a bearing on the
strategies adopted by the business firms. The stability of the government also
influences business and related activities to a great extent. It sends a signal
of strength, confidence to various interest groups and investors.
c)
Legal Environment: This refers to set of laws,
regulations, which influence the business organisations and their operations.
Every business organisation has to obey, and work within the framework of the
law. The important legislations that concern the business enterprises include:
Companies Act, 1956, Foreign Exchange Management Act, 1999, The Factories Act,
1948, Industrial Disputes Act, 19112, Payment of Gratuity Act, 19112,
Industries (Development and Regulation) Act, 1951 etc. Besides, the above
legislations, the following are also form part of the legal environment of
business:
(i)
Provisions of the Constitution
(ii)
Judicial Decisions.
d) Social Environment: The social environment of business includes social factors like
customs, traditions, values, beliefs, poverty, literacy, life expectancy rate
etc. The social structure and the values that a society cherishes have a
considerable influence on the functioning of business firms. For example,
during festive seasons there is an increase in the demand for new clothes,
sweets, fruits, flower, etc.
e)
Technological Environment: Technological environment include the methods,
techniques and approaches adopted for production of goods and services and its
distribution. The varying technological environments of different countries
affect the designing of products. In the modern competitive age, the pace of
technological changes is very fast. Hence, in order to survive and grow in the
market, a business has to adopt the technological changes from time to time.
f)
Demographic Environment: This refers to the size, density,
distribution and growth rate of population. All these factors have a direct
bearing on the demand for various goods and services.
g)
Natural Environment: The natural environment includes
geographical and ecological factors that influence the business operations.
These factors include the availability of natural resources, weather and
climatic condition, location aspect, topographical factors, etc. Business is
greatly influenced by the nature of natural environment. For example, sugar
factories are set up only at those places where sugarcane can be grown. It is
always considered better to establish manufacturing unit near the sources of
input.
Or
(b) What is SWOT analysis?
Describe its importance. 4+10=14
Ans: SWOT
analysis
SWOT analysis is a simple
framework for generating strategic alternatives from a situation analysis. It
is applicable to either the corporate level or the business unit
level and frequently appears in marketing plans.
SWOT (sometimes referred to as
TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats.
A SWOT analysis consists of the following two activities:
a) An assessment of the
organization’s internal Strengths and Weaknesses and
b) An assessment of
the Opportunities and Threats posed by its external environment
a) Assessing the Internal Environment
Internal scan or assessment of
the internal environment of the organization involves identification
of its strengths and weaknesses i.e., those aspects that help or hinder
accomplishment of the organization’s mission and fulfillment of its mandate
with respect to the following Four Ps:
1) People (Human Resources)
2) Properties (Buildings, Equipments and other
facilities)
3) Processes (Such as student placement services,
M.I.S etc.)
4) Products (Students, Publications etc.)
b) Assessing the External Environment
External scan refers to exploring the
environment outside the organisation in order to identify the
opportunities and threats it faces. This involves considering the
following:
1) Events, trends and forces in the Social,
Technological, Economical, Environmental and Political areas (STEEP).
2) Identifying the shifts in the needs of
customers and potential clients and
3) Identification of competitors and
collaborators.
Techniques of SWOT analysis
An overview of the four factors
(Strengths, Weaknesses, Opportunities and Threats) is given below:
1)
Strengths:
Strengths are the qualities that
enable us to accomplish the organization’s mission. These are the basis on
which continued success can be made and continued/sustained. Strengths can be
either tangible or intangible. These are what you are well-versed in or what
you have expertise in, the traits and qualities your employees possess
(individually and as a team) and the distinct features that give your
organization its consistency. Strengths are the beneficial aspects of the
organization or the capabilities of an organization, which includes human
competencies, process capabilities, financial resources, products and services,
customer goodwill and brand loyalty.
Examples of STRENGTHS under SWOT
Analysis
a)
Specialist
marketing expertise
b)
Exclusive access
to natural resources
c)
New, innovative
product or service
d)
Location of your
business
e)
Strong brand or
reputation
f)
Quality processes
and procedures
2)
Weaknesses:
Weaknesses are the qualities that
prevent us from accomplishing our mission and achieving our full potential.
These weaknesses deteriorate influences on the organizational success and
growth. Weaknesses are the factors which do not meet the standards we feel they
should meet. Weaknesses in an organization may be depreciating machinery,
insufficient research and development facilities, narrow product range, poor
decision-making, etc. Weaknesses are controllable. They must be minimized and
eliminated.
Examples of WEAKNESS under SWOT
Analysis
a)
Lack of marketing
expertise
b)
Undifferentiated
products and service (i.e. in relation to your competitors)
c)
Competitors have
superior access to distribution channels
d)
Poor quality
goods or services
e)
Damaged
reputation
f)
Lost brand value
3)
Opportunities:
Opportunities are presented by the
environment within which our organization operates. These arise when an
organization can take benefit of conditions in its environment to plan and
execute strategies that enable it to become more profitable. Organizations can
gain competitive advantage by making use of opportunities. Organization should
be careful and recognize the opportunities and grasp them whenever they arise.
Selecting the targets that will best serve the clients while getting desired
results is a difficult task. Opportunities may arise from market, competition,
industry/government and technology. Increasing demand for telecommunications
accompanied by deregulation is a great opportunity for new firms to enter
telecom sector and compete with existing firms for revenue.
Examples of
OPPORTUNITIES under SWOT Analysis
a) Developing market (China, the Internet)
b) Loosening of regulations
c) Removal of international trade barriers
d) A market led by a weak competitor
4)
Threats:
Threats arise when conditions in
external environment jeopardize the reliability and profitability of the
organization’s business. They compound the vulnerability when they relate to
the weaknesses. Threats are uncontrollable. When a threat comes, the stability
and survival can be at stake. Examples of threats are - unrest among employees;
ever changing technology; increasing competition leading to excess capacity,
price wars and reducing industry profits; etc.
Advantages of SWOT Analysis: SWOT Analysis helps in strategic planning in
following manner:
a) It is a source of information for strategic
planning which helps in achieving desired objectives at a minimum cost.
b) SWOT analysis plays a big role in forecasting
as it provides important information that might be required in making forecast
for the future.
c) SWOT analysis builds organization’s strengths.
d) Reverse its weaknesses by identifying weak
areas.
e) Maximize its response to opportunities.
f) Overcome organization’s threats.
g) It helps in identifying core competencies of
the firm.
h) It helps in setting of objectives for
strategic planning.
i)
It helps in
knowing past, present and future so that by using past and current data, future
plans can be chalked out.
4. (a) Define ‘economic growth’ and ‘economic
development’. Discuss the main hindrances of economic growth of India.
2+2+10=14
Ans: Economic
Growth and Economic Development
Economic
growth is the increase in the amount of the goods and services produced by an
economy over time. It is conventionally measured as the percent rate of
increase in real gross domestic product, or real GDP. Growth is usually
calculated in real terms, i.e. inflation-adjusted terms, in order to net out
the effect of inflation on the price of the goods and services produced. In
economics, "economic growth" or "economic growth theory"
typically refers to growth of potential output, i.e., production at "full
employment," which is caused by growth in aggregate demand or observed
output.
As
an area of study, economic growth is generally distinguished from development
economics. The former is primarily the study of how countries can advance their
economies. The latter is the study of the economic aspects of the development
process in low-income countries. As economic growth is measured as the annual
percent change of gross domestic product (GDP), it has all the advantages and
drawbacks of that measure.
Economic
Development implies changes in income, saving and investment along with
progressive changes in socioeconomic structure of a country (institutional and
technological changes). Economic Development relates to growth of human capital
indexes, a decrease in inequality figures, and structural changes that improve
the general population’s quality of life.
Hindrances/Obstacles in Economic Growth
Some of the major problems in economic growth of India are
given below:
1. Misuse of
Resources due to Market Imperfections: Main reason
for the economic back wardens of the under developed countries is the misuse of
resources owing to market imperfections by the market imperfections we mean the
immobility of the factors of production , price rigidities, ignorance regarding
market , trends static social structure , lack of specialization etc. These
market imperfections are great obstacles in the way of economic growth. It is
due to market imperfections that productive efficiency in these countries is
low, the resources are either unutilized or underutilized and the resources are
misallocated. When the resources are perfectly mobile and there is perfect
competition among them, they can easily move from one sector to another in
search of a better return and in this way they make an optimum contribution to
the national output.
2. Low Rate of saving
and investment: Another main reason of the poverty and under
development of the under – developed countries is that the rate of saving and
investment in these countries is very low. In these countries only5-8 percent
of the national income goes into savings, whereas the rate is 15-20 percent and
even more in the developed countries. When the rat of saving in a country is
low the rate of investment is bound to be low and the rate of capital formation
is low too. Since capital per man is low, the productivity is also low
productivity being low, the per capita income and the national income too are
low.
3. Demonstration Effect: The under development of the economically backward countries is
also due to what has been called the demonstration effect the demonstration
effect increases propensity to consume which reduces the rate of
savings and investment . A very important principle has been propounded
regarding consumption. That an individual’s consumption does not merely depend
on individuals own income but it is very much influenced by the standard of
living or consumption of his friends and relations. When a man sees that some
of his friends and relatives have refrigerator, scooter, radio or TV set. Thus
, consumption does not depend upon absolute real income but on relative level
of real income the is consumption expenditure does not depend on our own
purchasing power but on what in being spent by other son the purchase of luxury
articles.
4. Rapidly Growing
Population: In the under – developed countries, especially
in the over populated countries of Asia, population increases very rapidly.
this has very adversely affected their rate of economic growth. In fact rapid
population growth is the greatest obstacle to economic growth. Whatever
increase takes place in the national output and income in such countries
as a result of development is devoured by the ever pouring torrent of
babies. It is like writing on the sand. That is why their standard of living
and income per capita cannot rise. For example the major part of increase in
national income that has accrued in India during the five year plans has been
nullified by the rapid population growth.
5. Social and
political obstacles to growth: There are
several other factors which have retarded the economic growth of under
developed countries, among this we may mention the following in the under
developed countries like India agriculture has been carried on in a very
inefficient manner. Lack of adequate irrigation facilities and fertilizers,
primitive agricultural practices. Poverty of the peasant out molded systems of
tenure. The under developed countries are generally wanting in dynamic
entrepreneurship. No wonder trade and industry have been conducted at a very
low level and few new grounds have been broken. Economic development requires
an army of trained and skilled personnel who serve as instruments of
economic progress these the under- developed countries lack and
consequently remain backward. Not only have the economic factors handicapped
economic progress of the under developed countries but social factors too. Have
played their part to keep them economically backward. has divided the Indian
society into ware tight compartments and has rendered co operation in the
economic sphere impossible. It has created divergence between aptitude and the
occupation actually pursued. By making functions here dietary. It killed imitative
and enterprise. Untouchability has demolished millions of our
propel striking at the very root of dignity of labour.
6. Economic Factors
Impeding Growth: Most of the countries of
Asia and Africa, which are under developed, have been at one time or another
under an alien rule. The most important cause of poverty in India and it’s
under- development is its subjection to the British rule. The foreign rulers,
naturally, exploited the dependent countries and used their resources to
promote their own interest. These countries were made to supply raw material at
low prices. The foreign industrialist also made investments in primary
industries such as mining, drilling of oil wells, tea, coffee etc. Thus the
foreign masters used these countries as suppliers of raw materials to their
industries and markets for their manufactured goods. They did not take any
interest in their economic development.
Or
(b) What do you mean by economic
environment of business? Explain the elements of economic environment of
business. 4+10=14
Ans: ECONOMIC
ENVIRONMENT: Economic environment consist of Grosse national product, corporate
profits, inflation rate productivity, employment rates, interest rates, debt
and spending economic environment has stronger influence over organization
policies and action. The survival and success of each and every business
enterprise depend fully on its economic environment. The three main
factors/components that affect the economic environment are:
(a) Economic
Conditions: The economic conditions of a nation refer to a set of economic
factors that have great influence on business organisations and their
operations. These include gross domestic product, per capita income, markets
for goods and services, availability of capital etc.
(b) Economic
Policies: All business activities and operations are directly influenced by the
economic policies framed by the government from time to time. Some of the important
economic policies are: Industrial policy, Fiscal policy, Monetary policy,
Foreign investment policy, Export –Import policy (Exim policy)
(c) Economic
System: The world economy is primarily governed by three types of economic
systems, viz., (i) Capitalist economy; (ii) Socialist economy; and (iii) Mixed
economy. India has adopted the mixed economy system which implies co-existence
of public sector and private sector.
(d) Economic Planning: The management of national
economy must begin with national level economic planning within the framework
provided by the general economic policy of the government. An economic planning
is a mechanism for allocation of available resources and encourages efficient
decision making process in an economy to achieve pre determined objectives of
plans like increasing growth rate, reducing inflation, creating employment ,
obtaining self sufficiency etc. A government plays an important role as it has
the authority of drafting and implementing financial plans keeping in mind the
interest of various business industries and social welfare.
(e) Regional economic groups: They promote cooperation and free trade among
members by removing tariff and other restrictions. They provide opportunities
to member countries and threats to non-member counties. Examples are: SA ARC:
South Asian Association for Regional Cooperation. ASIAN: Association of South
East Asian Nations. EU: European Union.
5. (a) Discuss the policy of the Government of
India concerning foreign collaboration and its impact on industrialization.
7+7=14
Ans: Foreign
Collaboration
Foreign
collaboration is such an alliance of domestic (native) and abroad (non-native)
entities like individuals, firms, companies, organizations, governments, etc.,
that come together with an intention to finalize a contract on some tasks or
jobs or projects.
“Foreign
collaboration includes ongoing business activities of sharing information
related to financing, technology, engineering, management consultancy,
logistics, marketing, etc., which are
generally, offered by a non-resident (foreign) entity to a resident (domestic or
native) entity in exchange of cheap skilled and semi-skilled labour, inexpensive
high-quality raw-materials, low cost hi-tech infrastructure facilities, strategic
(favourable) geographic location, and so on, with an approval (permission) from
a governmental authority like the ministry of finance of a resident country.”
Foreign Collaboration is of two types:
When a
foreign company acquires equity shares of an Indian company for collaboration
it is known as Financial Collaboration. The extent to which the foreign company
can acquire equity shares depends upon the policies of the Government of India.
Technical
Collaboration means the transfer of information relating to the business of the
collaboration. It includes transfer of data, information, drawings, product and
tool designs, production engineering, between the collaboration companies.
Features of Foreign Collaboration
a)
Foreign collaboration is a mutual co-operation between one or more
resident and non-resident entities. In other words, for example, an alliance (a
union or an association) between an abroad based company and a domestic company
forms a foreign collaboration.
b)
It is a strategic alliance between one or more resident and non-resident
entities.
c)
Only two or more resident (native) entities cannot make a foreign
collaboration possible. For its formation and as per above definitions, it is
mandatory that one or more non-resident (foreign) entities must always
collaborate with one or more resident (domestic) entities.
d)
Before starting a foreign collaboration, both entities, for example, a
resident and non-resident company must always seek approval (permission) from
the governmental authority of the domestic country.
e)
During an ongoing process of seeking permission, the collaborating
entities prepare a preliminary agreement.
f)
According to this preliminary agreement, for example, the non-resident
company agrees to provide finance, technology, machinery, know-how, management
consultancy, technical experts, and so on. On the other hand, resident company
promises to supply cheap labour, low-cost and quality raw-materials,
ample land for setting
factories, etc.
g)
After obtaining the necessary permission, individual representative of a
resident and non-resident entity sign this preliminary agreement. Signature
acts as a written acceptance to each other's expectations, terms and
conditions. After signatures are exchanged, a contract is executed, and foreign
collaboration gets established. Contract is a legally enforceable agreement.
All contracts are agreements, but all agreements need not necessarily be a
contract.
h)
After establishing foreign collaboration, resident and non-resident
entity starts business together in the domestic country.
i)
Collaborating entities share their profits as per the profit-sharing
ratio mentioned in their executed contract.
j)
The tenure (term) of the foreign collaboration is specified in the
written contract.
FDI- Foreign Direct Investment
FDI- Foreign Direct Investment refers to international investment in
which the investor obtains a lasting interest in an enterprise in another
country. Most concretely, it may take the form of buying or constructing a
factory in a foreign country or adding improvements to such a facility, in the
form of property, plants, or equipment.
FDI
is calculated to include all kinds of capital contributions, such as the
purchases of stocks, as well as the reinvestment of earnings by a wholly owned
company incorporated abroad (subsidiary), and the lending of funds to a foreign
subsidiary or branch. The reinvestment of earnings and transfer of assets
between a parent company and its subsidiary often constitutes a significant
part of FDI calculations. FDI is more difficult to pull out or sell off.
Consequently, direct investors may be more committed to managing their
international investments, and less likely to pull out at the first sign of
trouble.
Or
(b) Give a short account of the
‘New Economic Policy’ introduced in India since July 1991 and state your
opinion on the effectiveness of this new policy. 7+7=14
Ans: New
Industrial Policy, 1991
In
order to solve economic problems of our country, the government took several
steps including control by the State of certain industries, central planning
and reduced importance of the private sector. The main objectives of India’s
development plans were:
a) Initiate
rapid economic growth to raise the standard of living, reduce unemployment and
poverty;
b) Become
self-reliant and set up a strong industrial base with emphasis on heavy and
basic industries;
c) Reduce
inequalities of income and wealth;
d) Adopt a
socialist pattern of development based on equality and prevent exploitation of
man by man.
As
a part of economic reforms, the Government of India announced a new industrial
policy in July 1991. The broad features of this policy were as follows:
a) The
Government reduced the number of industries under compulsory licensing to six.
b) Policy
towards foreign capital was liberalized. The share of foreign equity
participation was increased to 51% and in many activities 100 per cent Foreign
Direct Investment (FDI) was permitted.
c) Government
will encourage foreign trading companies to assist Indian exporters in export
activities.
d) Foreign
Investment Promotion Board (FIPB) was set up to promote and channelise foreign
investment in India.
e) Automatic
permission was now granted for technology agreements with foreign companies.
f) Relaxation
of MRTP Act (Monopolies and Restrictive Practices Act) which has almost been
rendered non-functional.
g) Dilution
of foreign exchange regulation act (FERA) making rupee fully convertible on
trade account.
h) Disinvestment
was carried out in case of many public sector industrial enterprises incurring
heavy losses.
i)
Abolition of wealth tax on shares.
j)
General reduction in customs duties.
k) Provide
strength to those public sector enterprises which fall in reserved areas of
operation or in high priority areas.
l)
Constitution of special boards to negotiate
with foreign firms for large investments in the development of industries and
import of technology.
Impact of Government Policy Changes
(New Industrial Policy, 1991) on Business and Industry
1. Increasing
competition: As a result of changes in the rules of industrial licensing and
entry of foreign firms, competition for Indian firms has increased especially
in service industries like telecommunications, airlines, banking, insurance,
etc. which were earlier in the public sector.
2. More
demanding customers: Customers today have become more demanding because they
are well-informed. Increased competition in the market gives the customers
wider choice in purchasing better quality of goods and services.
3. Rapidly
changing technological environment: Increased competition forces the firms to
develop new ways to survive and grow in the market. New technologies make it
possible to improve machines, process, products and services. The rapidly
changing technological environment creates tough challenges before smaller
firms.
4. Necessity
for change: In a regulated environment of pre-1991 era, the firms could have
relatively stable policies and practices. After 1991, the market forces have
become turbulent as a result of which the enterprises have to continuously
modify their operations.
5. Threat
from MNC Massive entry of multi
nationals in Indian marker constitutes new challenge. The Indian subsidiaries
of multi-nationals gained strategic advantage. Many of these companies could
get limited support in technology from their foreign partners due to
restrictions in ownerships. Once these restrictions have been limited to
reasonable levels, there is increased technology transfer from the foreign
partners.
6. (a) Describe the role of “World Trade
Organization’ in developing international trade. 14
Ans:
GATT /
World Trade Organisation and its Impact on Indian economy
The first half of the 20th century was marked by a
major worldwide economic depression that occurred between the two world wars
and that all but destroyed most of the industrialized nations. International
trade got a setback when after the First World War countries erected high
tariff walls and raised other tariff barriers to intolerable heights. All this
resulted in to the great depression. This was also one of the fundamental
reasons of the World War II.
After the Second World War leaders creates General Agreement
on Tariffs and Trade (GTTO), to avoid the repletion of the same. GATT was a
forum for the member countries to negotiate a reduction of tariffs and other
barriers to trade. Countries including India signed the GATT. The original
agreement provides a process to reduce tariffs and created an agency to serve
as a watchdog over world trade.
GATT came into existence with
effect from 1st January 1948 and remained
in force till December 1994. Various
rounds of negotiations have taken
place under the auspices of GATT to
reduce tariff and non-tariff barriers.
The last one, known as the Uruguay
Round, was the most comprehensive
one in terms of coverage of issues,
and also the lengthiest one from the
point of view of duration of negotiations
which lasted over a period of seven
years from 1986 to 1994.
One
of the key achievements of the Uruguay
Round of GATT negotiations was the
decision to set up a permanent institution
for looking after the promotion of
free and fair trade amongst nations.
Consequent to this decision, the
GATT was transformed into World
Trade Organisation (WTO) with effect
from 1st January 1995. The head quarters
of WTO are situated at Geneva, Switzerland.
Establishment of WTO, thus,
represents the implementation of the
original proposal of setting up of the ITO
as evolved almost five decades back.
Though,
WTO is a successor to GATT, it is a much
more powerful body than GATT. It
governs trade not only in goods, but
also in services and intellectual
property rights. Unlike GATT, the
WTO is a permanent organisation
created by an international treaty
ratified by the governments and legislatures
of member states. It is, moreover, a
member driven rule-based organisation
in the sense that all the decisions
are taken by the member governments
on the basis of a general consensus.
As the principal international body
concerned with solving trade
problems between countries and
providing a forum for multilateral
trade negotiations, it has a global
status similar to that of the IMF and
the World Bank. India is a founding member
of WTO. As on 11th December 2005,
there were 149 members in WTO.
Objectives
of WTO: WTO lays down the following objectives:
a) Relation
in the field of trade shall be conducted with a view to raising standards of
living, ensuring full employment and large and steadily growing volume of real
income and effective demand, and expanding the production and trade in goods
and services.
b) To allow
for the optimal use of the world’s resources in accordance with the objective
of sustainable development.
c) To make
positive efforts designed to ensure that developing countries especially the
least developed among them, secure a share in the growth in international
trade.
d) To achieve
these objectives by entering into reciprocal and mutually advantageous
arrangements directed towards substantial reduction of tariffs and other
barriers to trade and the elimination of discriminatory treatment in
international trade relations.
e) To develop
an integrated, more viable and durable multilateral trading system.
f) To ensure
linkages between trade policies, environment policies and sustainable
development.
Functions
of WTO: The following are the functions of the WTO:
a) It
facilitates the implementation, administration and operation of the objectives
of the Agreement and of the Multilateral Trade Agreements.
b) It
provides the framework for the implementation, administration and operation of
the multilateral Trade Agreements relating to trade in civil aircraft,
government procurement, trade in diary products and bovine meat.
c) It
provides the forum for negotiations among its members.
d) It
administers the Understanding on Rules and Procedures governing the Settlement
of Disputes of the Agreement.
e) It
cooperates with the IMF and the World Bank and its affiliated agencies with a
view to achieving greater coherence in global economic policy-making.
Implications
for India: After the Uruguay Round, India was one of the first 76 Governments
that became member of the WTO on its first day. Different views have been
expressed in support and against our country becoming a member of the WTO.
Favourable
Factors
a) Benefits
from reduction of tariffs on exports.
b) Improved
prospects for agricultural exports because the prices of agricultural products
in the world market will increase due to reduction in domestic subsidies and
barriers to trade.
c) Likely
increase in the exports of textiles and clothing due to the phasing out of MFA
by 2005.
d) Advantages
from greater security and predictability of the international trading system.
e) Compulsions
imposed on India to be competitive in the world market.
Or
(b) Write an explanatory note on ‘international
business environment’. 14
Ans: International Business Environment
The international business environment can be
defined as the environment in different sovereign countries, with factors
exogenous to the home environment of the organization, influencing
decision-making on resource use and capabilities.
International
business environment refers to totality of all the factors viz. geographic,
economic, financial, socio-cultural, political, legal, technological and
ecological which are external to and beyond the control of individual business
enterprises. International business environment is more complex than the
business environment because international business environment consists of
foreign and global factors, which are external to domestic environment. A firm
is generally familiar with the factors operating at the national level but a
firm has to be aware of various factors operating in a country of trading
partner. Thus, international business environment is sum total of domestic,
foreign and global environments.
International
business environment consists of a number of micro-level and macro-level
factors operating at domestic level, foreign level and global level.
Accordingly various factors constituting business environment may be grouped as
under:
(i) Domestic
Environment
(ii) Foreign
Environment
(iii) Global
Environment
FOREIGN ENVIRONMENT
The
home-based or the domestic export expansion measures are necessarily related to
the conditions prevailing in possible markets. An Exporter has to overcome
various constraints and adapt plans and operations to suit foreign
environmental conditions. The main elements of foreign environment affecting
marketing activities of a firm in a foreign country consist of the following.
A)
POLITICAL DIMENSION: Nations greatly differ in their political environment.
Govt. policies, regulations and control mechanisms regarding the countries,
foreign trade and commercial relations with other countries or groups of
countries. At least four factors should be considered in deciding whether to do
business in a particular country. They are
1)
Attitudes towards International Buying: Some
nations are very receptive, indeed encouraging, to foreign firms, and some
others are hostile. For e.g.: Singapore, UAE and Mexico are attracting foreign
investments by offering investment incentives, removal of trade barriers,
infrastructure services, etc.
2)
Political Stability: A country's future
and stability is another important issue. Government changes hands sometimes
violently. Even without a change, a region may decide to respond to popular
feeling. A foreign firm's property may be seized; or its currency holdings
blocked; or import quotas or new duties may be imposed. When political stability
is high one may go for direct investments. But when instability is high, firms
may prefer to export rather than involve in direct investments. This will bring
in foreign exchange fast and currency convertibility is also rapid.
3)
Monetary Regulations: Sellers want to realise profits in a currency of value to
them. In best situations, the Importer pays in the seller's currency or in hard
world currencies. In the worst case they have to take the money out of the host
country in the form of relatively unmarketable products that they can sell
elsewhere only at a loss. Besides currency restrictions, a fluctuating exchange
rate also creates high risks for the exporter.
4)
Government Bureaucracy: It is the extent to which the Government in the host
country runs an efficient system for assisting foreign companies: efficient
customs handling, adequate market information, etc. The problem of foreign
uncertainty is thus further complicated by a frequently imposed "alien
status", this increases the difficulty of properly assessing and
forecasting the dynamic international business. The political environment
offers the best example of the alien status.
A
foreign political environment can be extremely critical; shifts in Government
often means sudden changes in attitudes that can result in expropriation,
expulsion, or major restrictions in operations. The fact is that a foreign
company is foreign and thus always subject to the political whim to a greater
degree than a domestic firm.
B)
CULTURAL ENVIRONMENT: The manner in which people consume their priority of
needs and the wants they attempt to satisfy, and the manner in which they
satisfy are functions of their culture which moulds and dictates their style of
living. This culture is the sum total of knowledge, belief, art, morals, laws,
customs and other capabilities acquired by humans as members of the society.
Since culture decides the style of living, it is pertinent to study it
especially in export marketing. e.g. when a promotional message is written,
symbols recognizable and meaningful to the market (the culture) must be used.
When designing a product, the style used and other related marketing activities
must be culturally acceptable.
C)
ECONOMIC ENVIRONMENT: In considering the international market, each Exporter must
consider the importing country's economy. Two economic characteristics reflect
the country's attractiveness as an export market. They are the country's
industrial structure and the country's income distribution by employment
industrialization and socio economic justices.
D)
LEGAL ENVIRONMENT: The legal dimension of international Business environment
includes all laws and regulations regarding product specification and
standards, packaging and labeling, copyright, trademark, patents, health and
safety regulations particularly in respect of foods and drugs. There are also
controls in promotional methods, price control, trade margin, mark-up, etc.,
These legal aspects of marketing abroad have several implications which an
exporting firm needs to study closely.
(OLD
COURSE)
Full
Marks: 80
Pass
Marks: 32
Time:
3 hours
1. Answer the following
questions: 1x8=8
a)
Mention
one hindrance of economic growth. Ans:
High rate of population growth
b)
Write
one salient features of New Industrial Policy, 1991 of India. Ans: Liberalisation
c)
Write
one cause of industrial backwardness in North-East region of India. Ans: Lack of proper transport facility.
d)
In
which year was the IMF set up? Ans:
1945
e)
Mention
one function of Stock Exchange. Ans:
Liquidation of securities already held
f)
Write
the full form of BSE. Ans:
Bombay Stock Exchange
g)
Write
the full form of SAFTA. Ans: South Asian Free Trade Area
h)
Where
is the Head Office of the World Bank? Ans:
Washington
2. Write short notes on the following: 4x4=16
a)
External factors of business environment.
b)
Indian money market.
c)
SWOT analysis.
d)
Special economic zone.
3. (a) Describe the nature and significance of business
environment. 6+5=11
Or
(b) Discuss in detail the
internal factors of business environment. 11
4. (a) What do you mean by ‘trade cycle’? Discuss its phases
with a diagram. 3+8=11
Or
(b) What is meant by
‘economic environment’? Describe its significance. 3+8=11
5. (a) Write a critical note on EXIM Policy of India. 11
Or
(b) Explain the concept of
‘privatization’. Discuss its disadvantages. 3+8=11
6. (a) Discuss the role played by the ‘money market’ in the
economic development of a country. 11
Or
(b) What do you mean by
‘monetary policy’? Explain the importance of monetary policy in a developing
economy. 3+8=11
7. (a) Discuss the impact of globalization of Indian trade and
industry. 12
Or
(b) Discuss the objectives and functions of
the World Trade Organization. 6+6=12
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