Business Communication - II Question Paper 2018 (May)
Dibrugarh University Question Paper
COMMERCE (General/Speciality)
Course: 201 (Business Communication - II)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Select the correct alternative: 1x4=4
(a) A good presentation reflects the speaker’s
i.
Level of knowledge
ii.
Logical thinking
iii.
Range of ideas and their application to
practical situations
iv.
All of the above
(b) To ‘break the ice’ during an interview would mean
i.
Offering a glass of cold water to the candidate
ii.
Shouting at the candidate for unable to answer
the question
iii.
Telling the candidate bluntly that he is not fit
for the post
iv.
To make candidate feel relaxed and
comfortable
( c ) Which of the following does not affect listening
comprehension?
i.
Daydreaming
ii.
Biasness
iii.
Environmental factors
iv.
Blackboard writing
(d) A feasibility report is the one where a manager mentions about
i.
What he has gained from his office trip
ii.
Factual information
iii.
Monitoring of work and decision making
iv.
Whether to proceed with the project
2. State
whether the following statements are True or False: 1x4=4
a)Maintaining eye contact with
board members during an interview is a sign of bad manners. False
b)
An effective oral presentation engages the mind
and the heart of the audience. True
c) Gestures
may be voluntary or involuntary. True
d)
Listening skill is innate and therefore cannot
be improved by practice. False
3. Answer
any four of the following questions: 4x4=16
a)Highlight the differences
between a short report and a formal report.
b)
Discuss the important skills and qualities that
the Interview Board Members would like to assess of a prospective candidate
before making a final selection.
c) Enumerate
the key differences between the activities of listening and hearing.
d)
“Motivational speeches help in improving
communication” Suggest your views on the given statement.
e)
Differentiate between an individual presentation
and a group presentation.
f) What
is the significance of body language in communication?
4. Elaborate
the point to be kept in mind while drafting a proposal. 14
Or
Discuss the essential features of a good business
report and elaborate it with a suitable example. 14
5. Discuss the various stages for making a good presentation.
Suggest some measures to make a presentation effective. 10+4=14
Or
Explain how conducting surveys can help both in
communication as well as in business. 14
6.
“Listening requires entering actively and imaginatively into the other fellow’s
situation and trying to understand a frame of reference different from your
own. This is not always an easy task.
Based on the given observation, highlight the
importance of listening and how it can be made effective. 7+7=14
Or
Discuss in detail about Proxemics and Kinesics as
a part of non-verbal communication. 14
7. The
following advertisement appears in The Telegraph newspaper on 25th
April, 2018:
Wanted a candidate for the post of Accounts
Officer in Yule & Smith Company Limited, Mumbai. The candidate should be a
graduate and must have an experience of working in similar position for three
years. He also should have the knowledge of Tally and GST. The salary offered
will be the best in the industry.
The application should reach within 15 days of
publication of the advertisement.
Draft a job application as Tushar Barua to the Manager of the
Company for the given post along with your resume. 14
Or
What is an interview? Why are interviews conducted? Discuss the
kind of preparation that a candidate needs to make before facing an interview
board. 2+3+9=14
(Old Course)
Full Marks:80
Pass Marks:32
1. Select the correct alternative: 1x4=4
(a) The most fundamental principle of participating in a group
discussion is that one needs to
i.
Observe
ii.
Be assertive
iii.
Speak
iv.
Be flamboyant
(b) A job
application writing is a test of candidate’s
i.
Knowledge and experience
ii.
Communication skills
iii.
Knowing the formal format
iv.
All of the above
( c ) Which
of the following is not a characteristic of a business message?
i.
Clarity conciseness
ii.
Conciseness
iii.
Courteousness
iv.
Haphazardness
(d) Which
one of the following is not a request latter?
i.
Cancellation letter
ii.
Invitation letter
iii.
Persuasive letter
iv.
Appointment letter
2. State
whether the following statements are True or False:
a)A sales letter tends to be
mainly textual as opposed to other graphics-based letters.
b)
A good report is functional and aims at solving
organizational problems.
c) The
main purpose of conducting a GD is to
find out the leadership qualities of a candidate.
d)
Presentations can be both individual and group
presentations.
3. Answer
the following questions in about 100 words each: 4x4=16
a)Explain the importance of
conducting surveys in business.
b)
What are the important aspects that we need to
keep in mind while writing a memo?
c) Briefly
mention the preparation required for facing a job interview.
d)
Discuss in brief the need and importance of
holding seminars in an organization.
4. You are
Abhigyan Chaliha, the Sales Manager of PIYOGO Company Limited which
manufactures four-wheelers and has an overwhelming presence in the Indian
market. The company has recently launched an SUV for the Indian market but the
sales are not encouraging although the SUV offers more facilities than other
SUVs in the same price segment. Draft a sales letter to the dealers of the
company for making extra efforts to promote the product and to start aggressive
publicity campaign. 12
Or
What are the essential features of a well-crafted memo? Draft a
memo as the Manager of Quintessential Company Pvt. Limited to your employees
warning them for not coming to office in time and disappearing for personal
works during the office hours.
5. Discuss
the steps involved in writing a business message. 12
Or
Do you agree
with the view that ‘listening involves several skills’? Give reasons in support
of your answer. How can we make our listening effective? 2+4+6=12
6. Discuss
the essential contents of a business report.
8
Or
Discuss the
contents of a business proposal with a suitable example.
7. “Group
Discussion (GD) is one of the best tools to select the prospective candidates
in a comparative and competitive environment.”
Discuss
Group Discussion in the light of the given statement.
Or
What is a mock interview? Explain elaborately how a mock interview
helps a candidate in self-presentation.
4+8=12
8. Enlist
and discuss the points that we need to keep in mind while crafting our
resumes. 12
Or
The following advertisement appeared in The Assam Tribune dated 29th
April, 2018:
Wanted a graduate for the post of Finance Officer in Barua Group
of Industries, Guwahati. Apply within 15 days of the publication of the
advertisement.
Draft an application as Nidhi Saikia highlighting your
qualifications and experiences and why you are fit to be selected for the job
in the prestigious organization. 12
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