Marketing Management Question Paper Nov-Dec 2017
Dibrugarh University M.Com Final Year (Distance)
COMMERCE
Paper: 202 (Marketing Management)
Full Marks: 80
Time: 3 hours
The figures in the
margin indicate full marks for the questions
1.
(a) Mention the uncontrollable variables influencing the marketing strategies
and policies of a firm in a competitive market. Describe any two such
variables. 16
Or
(b) What do you understand by the “New Concept of
Marketing”? Discuss the various components of Marketing Mix. 6+10=16
2.
(a) Discuss the causes of growing consumerism. What are the remedies to provide
consumer satisfaction? 10+6=16
Or
(b) What do you mean by term “buyer behaviour”? Illustrate
and explain the consumer decision making at different levels. 6+10=16
3.
Write short notes on: (any two): 8x2=16
a)
Pricing Setting Mechanism.
b)
Product mix.
c)
Valued Added package.
d)
Product Life Cycle.
4.
(a) Critically evaluate the marketing and social aspects of promotion. Should
it be controlled by law? Justify. 16
Or
(b) Define channel of distribution. Indicate the relative
importance of different channels. 8+8=16
5. Answer
briefly on any two of the following: 8+8=16
a)
Compare and contrast primary and secondary data
of information.
b)
Social Marketing versus Service Marketing.
c)
Discuss the role of relationship marketing.
d)
Explain the features of rural marketing in
India.
👉FINAL YEAR: 202 - Marketing Management Question Papers
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