Marketing Management Question Paper Nov-Dec 2015
Dibrugarh University M.Com Final Year (Distance)
COMMERCE
Paper: 202 (Marketing Management)
Full Marks: 80
Time: 3 hours
The figures in the
margin indicate full marks for the questions
1.
(a) Discuss about the Tasks and Philosophies of Marketing management. 16
Or
(b) What is marketing system? What are its components or
sub-systems? 7+9=16
2.
(a) Discuss the steps involved in Consumer Decision making process. 16
Or
(b) What is Marketing Information system? Discuss the need
for an orderly ongoing marketing Information system. 8+8=16
3.
(a) Define Product Planning and Development. Describe the stages in Product
Planning process. 8+8=16
Or
(b) Describe the various internal and external forces that
influence the pricing strategy of a firm. 16
4.
(a) Comment on the role of distribution channels in marketing and distribution.
16
Or
(b) Explain the process of Communication in marketing. Give
illustrations. 16
5.
Write a brief note on any four of the following: 4x4=16
a)
Factors affecting marketing environment.
b)
Product Differentiation.
c)
Benefit Segmentation.
d)
International marketing.
e)
Rural marketing.
f)
Relationship marketing.
g)
Service Versus Social marketing.
h)
E-marketing.
👉FINAL YEAR: 202 - Marketing Management Question Papers
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