4.14
Strategic Management Marks – 80
1.
Corporate strategy & Planning: Concept Strategy-organizational purpose and
missions- Objective and Goals- Policies-Programme Strategies, Kinds of
Strategies- McKinsey 7-S frameworkCorporate Policy & Planning in
India-Definition-Characteristics-benefits Why Corporate planning fails.
2. Board
of Directors: Role & Function- Responsibility of BOD's- Size, Types and
composition of Boards- Boards in Public & Private Sector Enterprises,
Enhancing Boards Effectiveness, Top Management- CEO- Role & Functions of
top management- Corporate values.
3. SWOT
Analysis: Environmental analysis- Constituents and Impacts Assessing the impact
of Opportunities Competitive Analysis- Economist's Viewpoint- Marketing
Viewpoint- Porter's Framework- Competitor. Analysis- Strategy-Performance
Strengths & Weaknesses- Reaction; internal Corporate Analysis- Criteria for
determining & measuring Strengths & Weaknesses- Identifying Strengths
& Weakness- Concept of Synergy.
4.
Strategic Analysis: Cost Dynamics- Cost levels in, India-Causes & Effects
of High Cost in India- Break-Even. Analysis Sensitivity Analysis-portfolio
Display Matrics- Boston Consulting Group‘s Growth Share Matrix; McKinsey
Matrix- Artur D. Little Company's matrix; Operating & Financial, Analysis-
Techniques of strategic Financial Analysis- Financial Ratios, Return on Sales
& Investment.
5.
Strategic Choices: Strategic alternatives- classification- selection;
Diversification- Types-Related & Unrelated- Integration-synergy;
diversifications vs. Expansion- Mergers & acquisitions- Merger Motivations-
screening process- Valuation for Mergers & Acquisitions- Merger policies.
6.
Implementation & evaluation of Strategy: Resource Allocation-Organisation
structure- Leadership-Communication of strategy-evaluation of strategy-
evaluation & control process- key variables-performance standards Analysis
& follow up action for control-problems of control Systems, turnaround
strategies.
7. Case
Studies: What is case? - Objective of Case Method-Benefits Analytical Tools-
SWOT Analysis-Ratio analysis- Portfolio Analysis-Strategic Audit-Guide for Case
Preparation.
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