2017 (May)
COMMERCE
(Speciality)
Courses: 603
(Rural
Marketing)
Full Marks:
80
Pass Marks: 32
Time: 3 hours
The figures in
the margin indicate full marks for the questions
1. Answer
the following as directed: 1x8=8
(a) Mention
an adverse impact of globalization on the rural economy.
(b) Write
the full form of ISI.
(c) State
one of the differences between rural market and urban market.
(d) Branded
products are sold at a higher price than unbranded one. (Write True or False)
(e) Business
logistics is a part of physical distribution. (Write True or False)
(f) Digital
banking can be resorted through
(1) Mobile
phones.
(2) Internet.
(3) Green
channel counter.
(4) Note
of the above. (Choose the correct answer)
(g) The
process of dividing a market into ____ is called market segmentation. (Fill in
the blank)
(h) State
one of the basic objectives of the Consumer Protection Act, 1986.
2. Write
short notes on any four of the following: 4x4=16
(a) Scope
of rural marketing.
(b) Rural
market opportunities.
(c) Rural
distribution channels.
(d) Dynamics
in rural marketing.
(e) Rural
retailing.
3. (a)
“Rural market suffers from a variety of constrains.” Explain these constraints
and suggest measures to overcome these constraints. 7+7=14
Or
(b) Discuss the evolution and development of rural marketing
in India. 7+7=14
4.
(a) What do you mean by rural marketing
environment? Explain its dimensions. 4+10=14
Or
(b) Discuss the impact of economic and social-cultural
environment on rural marketing operation.
7+7=14
5. (a)
Discuss the importance of market segmentation in rural marketing decisions and
briefly explain the methods of market segmentation. 7+7=14
Or
(b) Why and how are markets segmented? Is segmentation always
necessary? Discuss. 4+4+6=14
6.
(a) What factors are taken into consideration
while determining the price of a consumer product? Discuss. 14
Or
(b) What are the major logistic decisions in rural marketing?
Briefly explain each one of them. 14
(Old
Course)
Full
Marks: 80
Pass
Marks: 32
1. Write
True or False: 1x8=8
(a) There
is no role of branding and advertising in rural markets.
(b) Industrial
banks are basically rural oriented.
(c) Rural
marketing can be more effective, if it is arranged through door-to-door
campaigns.
(d) Digital
marketing means marketing of digital instruments.
(e) Usually
village industries are labour intensive and quick-yielding in nature.
(f) ISI
is the quality certification mark for agricultural products.
(g) The
rural market is an area of darkness to Indian entrepreneurs.
(h) Rural
marketing should not be considered as an expense but as an investment.
2. Write
short notes on any four of the following: 4x4=16
(a) Dynamics
in rural marketing.
(b) Cooperative
marketing.
(c) Product
development in rural marketing.
(d) Rural
retailing.
(e) Channels
of distribution.
3. (a)
Explain the nature and scope of rural marketing. 6+5=11
Or
(b) “We are moving into a new orbit of development, where the
base is shifting constantly towards village India.” Discuss the statement. 11
4. (a)
Explain the concept and significance of rural marketing environment. 4+7=11
Or
(b) Discuss briefly the influence of economic and
socio-cultural factors on rural marketing operations. 5 ½ +5 ½ = 11
5.
(a) What is meant by rural market segmentation?
Explain the criteria of successful rural market segmentation. 3+8=11
Or
(b) Discuss the influence of rural market segmentation in
rural marketing. 11
6.
(a) What do you understand by product planning?
Discuss briefly the problems of introducing a new product in rural market. 3+8=11
Or
(b) Write an explanatory note on ‘logistic issues in rural
marketing’. 11
7.
(a) Briefly discuss the internal and external
factors that should be taken into account for pricing of agricultural products.
6+6=12
Or
(b) Discuss the role of government in marketing of
agricultural products. 12