2015 (May)
COMMERCE
(Speciality)
Courses: 601
(International
Marketing)
Full Marks:
80
Pass Marks: 32
Time: 3 hours
The figures in
the margin indicate full marks for the questions
1. Choose
the correct answer from the following: 1x8=8
(a) The
target group for marketing of Internet Banking is
(1) All
customers.
(2) All
literate customers.
(3) All
computer literate customers.
(b) NRI
is an easy target for effective marketing, because
(1) He
likes Indian goods.
(2) He
is easily approachable.
(3) There
are special products designed for NRIs.
(c) In
the context of globalization, BPO means
(1) Business
Process Orientation.
(2) Business
Process Outsourcing.
(3) Budgeting
Process Orientation.
(d) According
to Product life cycle theory, the profit is maximum in
(1) Early
stage.
(2) Developed
stage.
(3) Matured
stage.
(e) Market
information means
(1) The
knowledge of customer profile.
(2) The
knowledge of customer profile and product mix.
(3) The
knowledge of shops/bazaars/shopping malls.
(f) Trademark
is a
(1) Legal
term.
(2) Social
term.
(3) Marketing
term.
(g) All
the trademarks are brand but
(1) All
the brands are not trademark.
(2) All
the brands are trademark.
(3) None
of the above.
(h) Consumer
Day is celebrated on
(1) 15th
March.
(2) 16th
March.
(3) 20th
March.
2. (a)
What do you mean by international marketing? Distinguish between domestic and
international marketing. 3+8=11
Or
(b) Examine the role of international marketing environment in
promoting economic development.11
3.
(a) Examine critically the impact of EXIM policy
on India’s economic development. 11
Or
(b) Discuss the different modes of payments in international
marketing. 11
4.
(a) What is product planning? Explain the
importance of product planning in international marketing. 3+8=11
Or
(b) Discuss the different stages of product life cycle in
international marketing. 11
5.
(a) Explain the need of pricing decisions of a
product in international marketing. 11
Or
(b) Discuss the different strategies of marginal cost pricing.
11
6.
(a) Discuss the steps taken for promoting the
sales in a big business concern. 12
Or
(b) What is meant by the term ‘personal selling’? Explain its
significance in domestic market. 3+9=12
7. Write
short notes on any four of the following: 4x4=16
(a) Identifying
and selecting foreign market.
(b) Standardisation
of product.
(c) Export
price quotation.
(d) Importance
of packaging.
(e) International
distribution channels.