2014 (May)
COMMERCE
(Speciality)
Courses: 601
(International
Marketing)
Full Marks:
80
Pass Marks: 32
Time: 3 hours
The figures in
the margin indicate full marks for the questions
1. (a)
Fill in the blanks: 1x3=3
(1) In
International Marketing, a manager who sees the world as one big market and
does not necessarily consider the International Markets separately for the
domestic markets is known as ____ manager.
(2) An
export house is also referred to as a/an ____.
(3) The
full form of PLC is ____.
(b) Write ‘True’ or ‘False’: 1x5=5
(1) The
term ‘logistic’ was used originally by the military.
(2) Japan
is a world leader in promotional techniques.
(3) ‘Cash
in advance’ is a payment method in which the seller receives a part payment
before the product is manufactured and shipped.
(4) In
International Marketing, selling the domestic version of the product in the
foreign market is known as product extension.
(5) Modern
concept of marketing is always product oriented.
2. (a)
Explain the nature and scope of International Marketing. 6+6=12
Or
(b) What do you understand by External and Internal marketing
environment in International Marketing? Explain their influences in the overall
international marketing environment. (3+3)+6=12
3.
(a) Discuss about the export policy and
practices in India. 11
Or
(b) What do you mean by foreign market? What factors are to be
considered in identifying and selecting foreign market? 4+7=11
4.
(a) Discuss the new product planning and
development process in International Marketing. 4+7=11
Or
(b) What do you mean by Branding? Explain its significance in
International Marketing. 11
5.
(a) What factor are to be considered by a
marketer in international pricing? 11
Or
(b) Write an explanatory note on ‘export price quotation and
export pricing’. 11
6.
(a) What do you mean by product promotion?
Explain various promotional methods in International Marketing. 4+7=11
Or
(b) What is channel of distribution? Write in detail about the
distribution channels in International Marketing.4+7=11
7. Write
short notes on (any four): 4x4=16
(a) Export
Documentation.
(b) Standardization.
(c) Marginal
Cost Pricing.
(d) Logistic
Management.
(e) Modes
of Payment in International Marketing.