2017 (May)
COMMERCE
(Speciality)
Courses: 601
(International
Marketing)
The figures in
the margin indicate full marks for the questions
(New Course)
Full Marks:
80
Pass Marks: 24
Time: 3 hours
1. Answer
the following as directed:
(a) State
one of the similarities between domestic marketing and international marketing.
1
(b) There
is always exchange rate fluctuation risk in domestic market. (Write True or
False) 1
(c) The
International Bank for Reconstruction and Development (IBRD) also popularly
known as the ____. (Fill in the blank) 1
(d) Mention
one of the favourable effects of International Trade. 1
(e) Write
the full forms of (i) FEMA and (ii) FMCG.
(f) A
certificate which enables a consumer to get a certain reduction in price on
next purchase of particular product is called
(1) Discount
(2) Trade
Discount
(3) Discount
Coupon
(4) Cash
Discount
(Choose the
correct one) 1
(g) Name
the function performed to identify a product or a brand. 1
2. Write
short notes on any four of the following: 4x4=16
(a) Scope
of international marketing.
(b) Product
planning for export.
(c) Identifying
foreign markets.
(d) Significance
of packaging.
(e) Export-import
trade policy.
3. (a)
What do you mean by international marketing? Give a brief account of the
characteristic features of international marketing. 4+10=14
Or
(b) Bring out the main features of international marketing
environment. 14
4.
(a) What do you mean by ‘export trade’ and
‘import trade’? Briefly outline the procedure of exporting goods. 2+2+10=14
Or
(b) Discuss in detail the methods of securing payment in the
export trade. 14
5.
(a) Describe the various internal and external
forces that influence the pricing strategy of an international firm. 7+7=14
Or
(b) What do you mean by ‘product adaption’ and ‘product
standardization’? Explain the factors favouring international product
standardization. 2+2+10=14
6.
(a) Explain the different methods of promoting
products in foreign markets. 14
Or
(b) Explain the term ‘logistics’. Write an explanatory note on
‘International logistics’.
(New
Course)
Full
Marks: 80
Pass
Marks: 24
Time:
3 hours
1. Write
‘True’ or ‘False’: 1x8=8
(a) International
trade and international marketing are synonymous terms.
(b) In
the context of globalization, BPO means business process orientation.
(c) From
cultural point of view, exporting means operating in a cross-cultural
environment.
(d) The
division of products into several homogeneous groups on the basis of their
common characteristics is called simplification.
(e) A
brand is generally a symbol of quality.
(f) In
marketing, market penetration means covering a wide area of the market.
(g) In
indirect exporting, the manufacturer takes upon himself the task of managing
the export sales.
(h) A
long distribution channel means a longer time between production and final
consumption.
2. Write
short notes on any four of the following: 4x4=16
(a) Standardization
of product.
(b) Product
designing.
(c) Export
price quotation.
(d) Brand
testing.
(e) International
marketing environment.
3. (a)
What do you mean by international marketing? Explain its scope. 3+8=11
Or
(b) Distinguish between domestic marketing and international
marketing. 11
4.
(a) What factors are to be considered in
identifying and selecting foreign market? Discuss. 11
Or
(b) Explain the different modes of payment in international
marketing. 11
5.
(a) Explain the ‘product life cycle’ in
international marketing. 11
Or
(b) Describe the different stages in product planning process.
11
6.
(a) Discuss the factors influencing
international price of a product. 11
Or
(b) Explain the importance of marginal costing in export
pricing. 11
7.
(a) Briefly discuss the different stages in the
process of developing a new product for international market. 12
Or
(b) What do you mean by personal selling? Explain its
significance in market.