[Business Studies MCQs, Marketing, Marketing Management, AHSEC, CBSE, Class 12, Objective Questions and Answers]
Business Studies Class 12 MCQs
Chapter 11: Marketing
Multiple Choice Questions and Answers
Objective Questions (1 Mark):
1. Define market in Traditional
marketing sense?
Ans: Traditionally market was defined as a place where buyers and
sellers meet each other and conduct buying and selling activities. But in modern
time, the term market has a broader meaning. Market refers to the whole of any
region in which buyers and sellers are brought into contact with one another
and by means of which the prices of the goods tend to be equalized easily and
quickly.
2. Define Marketing. 2012
Ans: Marketing is the process of exchange of goods and services
and includes all those activities which helps in exchange of goods and
services.
3. What is marketing research?
Ans: It means application of resource of research process in
solving the marketing problem.
4. What is marketing mix and its 4 P’s? 2013
Ans: It refers to the combination of four basic elements product,
price, promotion and the place, known as the four P’s of marketing.
5. What is trademark? 2014, 2020
Ans: Trademark simply means mark of a trade carried on by an
identified entity. It is usually a sign mark or a symbol, word or words.
6. What is a product?
Ans: It means good or services or anything of value which is
offered to the market for exchange.
7. What is advertising?
Ans: It is an impersonal form of communication which is paid for
by the markets to promote some goods or services.
8. Define sales promotion?
Ans: Sales promotion refers to short term incentives other than
advertising and personal selling at stimulating markets demand for product.
9. What is package?
Ans: The container which carries the product is called package.
10. What is packaging?
Ans: Packaging is defined as a set of tasks or activities which is
concerned with the design and production of an appropriate container for the
product
11. What is Marketing Management?
Ans: Marketing management is an important functional area of
business. It is the process of planning, organizing, directing and controlling
the activities related to marketing of goods and services to satisfy customer’s
needs & achieve organisational goals.
12. Which Marketing philosophy gives
more importance to “Consumer welfare” instead of “Consumer Satisfaction”?
Ans: Societal marketing 2015
13. Name the function concerned with
informing the customer about the product.
Ans: Product
Promotion
14. Name the function involved in
physical movement of goods from one place to another.
Ans: Physical Distribution
15. Give two examples of Trade Promotion?
Ans: Gifts, trade discount.
16. What is labeling?
Ans: A label is the identity of product or brand. Labels are
attached one to the product package to help the identification and provide some
identity to the customer.
17. What do you mean by Brand?
Ans: It can be designed as the process of using a name term,
symbol or design to identify a product. It is simply giving a name / a sign / a
symbol etc to a product.
18. Give two examples of Brand.
Ans: Pepsi, Nike.
19. Give the main concept behind the
various types of marketing concept.
|
Name of Concept |
Main points |
|
Production Concept |
Goods/services are cheap
and they can be made available at many places. |
|
Product Concept |
Quality of goods or
services is of good standard. |
|
Selling Concept |
“Goods are not bought but they have to be
sold” |
|
Marketing Concept |
Consumers Satisfaction |
|
Societal Marketing Concept |
Consumer Welfare/Societal
Welfare |
20. Give two examples of trade mark.
Ans: McDonalds, APPLE, IBM
21. Give two examples of various types
of products.
|
Type of
Products |
Examples |
|
Convenience product |
Candy, Newspapers, Soap, Fast Food etc. |
|
Shopping Product |
Clothing,
Furniture, Major Appliances, Used Cars |
|
Speciality product |
Photographic
equipment with high price, Designer clothes |
|
Unsought Products |
Life Insurance, Blood donation to Red Cross |
22. Name the middlemen involved in two
level channels.
Ans: Wholesaler and retailer
23. What is modern marketing concept?
Ans: Modern marketing concept: Modern or new concept of marketing
is a broader concept. It does not mean to provide consumer goods and services
what the seller manufactures but it consists the process of discovering the
consumer and converting their wants into appropriate goods and services.
24. Introducing a scheme of 50% + 40%
less by the koutons is the example of which sales promotion techniques.
Ans: Trade discount
25. Name the products whose utility
gets finished in one use.
Ans: Consumer Products
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ALSO READ (AHSEC ASSAM BOARD CLASS 12)
1. AHSEC CLASS 12 BUSINESS STUDIES CHAPTERWISE NOTES
2. AHSEC CLASS 12 BUSINESS STUDIES QUESTION PAPERS (FROM 2012 TILL DATE)
3. AHSEC CLASS 12 BUSINESS STUDIES SOLVED QUESTION PAPERS (FROM 2012 TILL DATE)
4. AHSEC CLASS 12 BUSINESS STUDIES IMPORTANT QUESTIONS
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26. Mention on objective of pricing.
Ans: One
of the objectives of pricing is to maximize current profits.