2014
(July)
COMMERCE
Paper: 101
(Business Communication)
Full Marks: 90
Time: 3 hours
The figures in the margin indicate full marks for the questions
1. Select the correct alternative: 1x5=5
- The person who initiates the communication process is called the
- Decoder.
- Encoder.
- Messenger.
- Internal and external.
- Oral and written.
- Verbal and non-verbal.
- In business writing pre-drafting stage relates to
- Defining the problem.
- Organizing the material.
- Revising the first draft.
- A report must be
- Objective.
- Impartial.
- Both objective and impartial.
- Non-verbal communication relies on
- Appearance.
- Observation and interpretation.
- Body language.
2. Find out which statement is true and which one is false: 1x4=4
- Encoding is the process of interpreting the message.
- Upward and downward flow of messages constitutes vertical communication.
- Editing relates to examining the text once again thoroughly to make improvements.
- The need interview arises because there are unlimited vacancies for a limited number of aspirants.
3. Write the answers to the following questions within 100 words each:
- Enumerate any three objectives of communication in business organizations. 3
- Write briefly about grapevine communication. 3
- Show the differences between a letter and a memo. 4
- What are the four steps to be followed in writing an analytical report? 4
- Suggest four tips for developing intercultural communication skills. 4
4. (a) Explain the SMCR model of communication developed by David Berlo. 8
(b) Communication is not complete till it is received, understood and acted upon Elucidate. 5
Or
(c) Enumerate the respective merits and demerits of oral and written communication. 6+7=13
5. (a) List any six sender-oriented barrier to communication. 6
(b) How can these barriers be overcome? Suggest measures to overcome the barriers. 7
Or
(c) Write briefly on the following:
- Objectives of Mock Interviews. 6
- Role of seminars in business. 7
6. (a) Mention any four purposes for which memos are written. 4
(b) Suppose you are the Regional Manager of United Bank of India, Dibrugarh and draft a memo conveying to all employees that a mock fire-drill will be held next week as part of Disaster Management strategy, Mention the exact date and time, venue, and exit points. 8
Or
(c) “Collect the money but keep the customer” is the guiding principle for writing collection letters. Do you think so? Give reasons. 4
(d) Imagine that you are the Collection Manager of The Indian Express Pvt. Ltd, New Delhi-1. Write a collection letter tactfully to Baruah Paper Agency, Guwahati-3, against which a bill for Rs. 15,000/- has been pending payment for two months. 8
7. (a) What are the five steps involved in planning a report? 5
(b) The Human Resource Manager of Ashoka Cement Plant, Durgapur has been asked by the ‘Managing Director’ of the plant to submit a report on the causes behind a recent incident of strike by workers. Imagine you are the HR Manager and prepare a report based on your findings and recommendations. 8
Or
(c) How does a sales presentation differ from a training presentation? 5
(d) Discuss briefly the Principles of effective training presentations. 8
8. (a) What are the purposes of appending a resume to a job application? 4
(b) Prepare a resume for the job of Sales Manager of the Pharmaceutical Company. 8
Or
(c) Write short notes on the following:
- Advantages of e-mail. 6
- Video conferencing. 6