Business Communication - II Question Paper 2016 (May)
Dibrugarh University Question Paper
COMMERCE (General/Speciality)
Course: 201 (Business Communication - II)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Selected the correct alternative: 1x4=4
a)
The skill of report writing can be acquired by
i.
Mastering the craft of writing.
ii.
Learning the scientific process of
investigation, analysis and presentation.
iii.
Identifying the problem.
b)
Presentation can be made effective by
i.
Not using demos.
ii.
Knowing your audience and the place and
occasion of your talk.
iii.
Serving food and drinks during the talk.
c)
During an interview, a candidate should keep
in mind:
i.
Bluffing the interview board may help him.
ii.
Take up a ‘you’ attitude for the company.
iii.
Neglect non-verbal communications coming from
the interview board.
d)
Listening can be made effective by:
i.
Evaluating the speaker.
ii.
Being a silent listener.
iii.
Avoiding preconceptions and prejudice.
2. State whether the following
statements are True or False: 1x4=4
a)
The resume to be enclosed with an application
letter need not give all the details of academic qualifications, achievements
and experience.
b)
A report usually has descriptive, expository
or narrative sentences.
c)
A job application letter is written to sell
one’s services.
d)
Presentations are delivered with audiovisual
aids.
3. Answer the following questions in
about 100 words each: 4x4=16
a)
Define business report and its essentials.
b)
What are the characteristics of a good speech?
c)
How is paralanguage close to verbal
communication?
d)
Define Proxemics. How does it help in the
comprehension of a message?
4. (a) What is business report?
Discuss its various types. 4+10=14
Or
(b) What
is proposal? What guidelines may be kept in mind while drafting a proposal? 4+10=14
5. (a)
What roles do body language and voice qualities play in your presentation? 7+7=14
Or
(b) What
strategy would you adopt to make a sales presentation? Write a note on the use
of visual aids in a presentation. 6+8=14
6. (a)
What is the difference between bearing and listening? How can listening be made
effective? 4+10=14
Or
(b) “A good
manager needs to listen at least as he need to talk. Too many people fail to
realize that real communication goes in both directions.” Comment on it by
highlighting the importance of listening. 14
7. (a)
Draft a resume as a commerce graduate which you may use for applying for the
post of Accounts Assistance in a commercial organization. 14
Or
(b)
Respond to the ad: 14
Wanted a
Call Centre Operator. Graduate/Undergraduate, with or without experience,
fluent in English, Hindi and Assamese willing to work out of Assam and accept
night duties. International standard training will be given. Apply in
confidence to Box ASM – 1187. The times of India.
(OLD
COURSE)
Full
Marks: 80
Pass
Marks: 32
1. State
whether the following statements are True or False: 1x4=4
a)
A report usually has descriptive, expository
or narrative sentences.
b)
A sales letter is an advertisement.
c)
A participant in a group discussion should try
to dominate the discussion.
d)
The resume to be enclosed with an application
letter need not give the details of academic qualification, achievements and
experiences.
2. Choose
the correct alternative: 1x4=4
a)
In writing business messages, the maximum
period of time should be spent on
i.
Writing the first draft.
ii.
Collecting materials/data.
iii.
Revising the final draft.
b)
A resume appended to a job application is
i.
Goal oriented.
ii.
Job specific.
iii.
Both goal oriented and job specific.
c)
A participant in a group discussion should
i.
Dominate the discussion.
ii.
Make personal remarks.
iii.
Listen to the views of others intently.
d)
The difference between memo and letter is in
the
i.
Tone and style.
ii.
Message.
iii.
Addressee.
3. Answer
the following questions in about 100 words each: 4x4=16
a)
Account for the importance of listening to
customers’ complaint in business organizations.
b)
Explain the contents of a proposal.
c)
What is the objective of organizing mock
interviews?
d)
What is the importance of conducting surveys
in business?
4. (a)
“The main purpose of a sales letter is to convert the reader into a customer.”
How is this purpose achieved? 10
Or
(b) Since
a few weeks, your supplier is not sending the consignments of raw materials on
time in spite of telephonic reminders. Draft a persuasive letter insisting on
him to honour the dateline for sending consignments as per the terms of
contract. 10
5. (a)
“Report writing is an important activity.” Explain briefly the point which are
considered while writing a report. 12
Or
(b) Write
an internal proposal as sales manager of an agro-products unit to recruit more
fields staffs and to provide them with mobile phones. 12
6. (a)
Discuss the importance of listening as an important component of the
communication process. 10
Or
(b) Can
listening as a skill be taught? What techniques and materials would you suggest
for the purpose? 10
7. (a)
Assume that you have just returned from a seminar to which you were deputed by
the company. Write a memo to your immediate boss, reporting to him the
important matters discussed at the seminar. Also point out their relevance to
the company’s business. 12
Or
(b) The
office manager of a company has asked you to replace the lot of 20 computers he
bought from your ten days ago. Draft a suitable reply, refusing replacement but
suggesting an alternative, which you think will satisfy him. 12
8. (a)
What is kinesics? Discuss the role of body language in communication. 12
Or
(b) What
does the expression ‘non-verbal communication’ mean? Give examples of some
non-verbal communication signals which you might associate with disagreement,
discomfort, attentive listening, sympathy and boredom. 12