Business Communication Question Papers 2015 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Select the right alternative: 1x4=4
a)
Ability to communicate effectively
i.
Is inborn.
ii.
Can be developed.
iii.
Cannot be developed.
b)
Interaction among members of the same
organization is called
i.
Formal communication.
ii.
Internal communication.
iii.
External communication.
c)
Multinational corporation with global operations
employ people from
i.
Western countries.
ii.
Developed countries.
iii.
Different countries.
d)
To excel in Group Discussion, it is important to
develop
i.
Listening skills.
ii.
Interactive skills.
iii.
Speaking skills.
2. Write ‘True’ or ‘False’: 1x4=4
a)
Encoding is the process of interpreting the
message.
b)
Advertising, media interaction and public
relation fall mainly within the domain of corporate communication.
c)
Every presentation normally ends with a question
and answer session.
d)
The physical presence but mental absence can be
defined as active listening.
3. Write answers to the following
questions in about 100 words each: 4x4=16
a)
Account for the importance of audience analysis
with reference to the communication process.
b)
How can grapevine be effectively used?
c)
State briefly the skills needed to make
presentations effective.
d)
What are the factors that have added
cross-cultural dimension to business communication?
4. (a) Distinguish between
communication and effective communication. In what ways can communicate be made
effective? 5+6=11
Or
(b) What do you
mean by a communication model? Explain the SMCR model of communication
developed by David Berlo. 4+7=11
5. (a) Explain
briefly the various forms of internal and external corporate communication. 5+6=11
Or
(b) Enumerate
briefly any four barriers to communication. Suggest six ways to overcome
communication barriers. 4+7=11
6. (a) What are
the ten commandments of good speaking? Discuss any two in detail. 4+7=11
Or
(b) What are the
objectives of Group Discussion? Assess the importance of group discussion as
part of selection process. 4+7=11
7. (a) What is
the importance of listening skills in a business organization? How are those
skills useful in dealing with customer complaint? 4+7=11
Or
(b) What are the
reasons behind miscommunication? Suggest some ways to overcome
miscommunication. 4+7=11
8. (a) What are
the stages in writing a business letter? What are the essential qualities of a
good business letter? 6+6=12
Or
(b)
What is a memo? For what purposes are memo used? You are the Managing Director
of ABC Limited. Draft a memo to the Customer Relations Officer for not
attending to a customer complaint. 6+6=12
(OLD
COURSE)
Full Marks: 80
Pass Marks: 32
1. Select the right alternative: 1x4=4
a)
Communication network in any organization is
i.
Internal and external.
ii.
Verbal and written.
iii.
Oral and non-verbal.
b)
Interactive meetings can be held through
videoconferencing by a group of people and individuals in
i.
Same location.
ii.
Distant location.
iii.
Different locations.
c)
Sales presentations are designed and delivered
with a view to
i.
Inform about the products.
ii.
Build goodwill.
iii.
Persuade the prospective buyers.
d)
Multinational corporation with global operations
employ people from
i.
Western countries.
ii.
Developed countries.
iii.
Different countries.
2. Write ‘True’ or ‘False’: 1x4=4
a)
Upward and downward flows of messages constitute
vertical communication.
b)
Body language is not effective in presentation.
c)
Listening is a significant part of any
communication process.
d)
Modern business operations and organizations are
not confined to local limits.
3. Write answers to the following
questions in about 100 words each: 4x4=16
a)
Distinguish between oral communication and
written communication.
b)
How can grapevine be effectively used?
c)
What is videoconferencing?
d)
Why do organizations conduct surveys?
4. (a) What are the advantages
and disadvantages of written communication? 14
Or
(b) What are the
types of business communication? How can there be better communication in an organization?
7+7=14
5. (a) What is
vertical communication? Explain its characteristics and advantages. 7+7=14
Or
(b) What is
corporate communication? Explain its themes. 7+7=14
6. (a) What is
presentation? What is sales presentation? What are the various types of
presentations? 2+2+10=14
Or
(b) What is meant
by communication barriers? Explain psychological and organizational barriers to
communication. 4+10=14
7. (a) What is
Kinesics? What is Proxemics? “Verbal communication is more important than
nonverbal communication.” Discuss. 2+2+10=14
Or
(b) Describe the
various types of listening. How can listening be improved? 4+10=14