Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2014 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. State
whether the following statements are True or False: 1x8=8
a)
Innate needs are also called secondary needs.
b)
Internal search means retrieval of knowledge
of memory.
c)
Awareness about a particular brand is the
first stage in the decision-making process.
d)
Complex decision-making is used incase of
inferior or regularly purchased products.
e)
Reference groups provide points of comparison
to evaluate attitudes and behaviour.
f)
There is a very close relationship between age
and social class.
g)
Individual buying behaviour differs from
organizational buying behaviour.
h)
The pricing costs include psychological as we
as monetary costs.
2. Write
short notes on (any four): 4x4=16
a)
Reference groups.
b)
Need recognition.
c)
Personality.
d)
Consumer protection.
e)
Self-concept.
f)
Perception.
3. (a)
What do you understand by ‘consumer behaviour’? Explain the importance of
understanding consumer behaviour. 4+8=12
Or
(b)
Discuss the major factors that influence consumer behaviour. 12
4. (a)
Define information processing. Explain the various stages of information
processing in consumer behaviour. 4+7=11
Or
(b)
Write a comprehensive note on ‘consumer need and motivation’. 11
5. (a)
Discuss the socio-cultural factors of consumer behaviour. 11
Or
(b)
Analyze the role of family in consumer decision-making.
6. (a)
Discuss the psychological factors of consumer behaviour. 11
Or
(b)
How the economic circumstances and lifestyle of consumers influence the
behaviour of consumer? 5.5+5.5
=11
7. (a)
Explain the Howard Sheth model of consumer behaviour. 11
Or
(b)
Define organizational buying behaviour. Describe in brief the different steps
of organizational buying behaviour. 4+7=11
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