Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2015 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a)
State whether the following statements are True or False: 1x4=4
1)
Consumer behaviour is the reaction of
individuals in obtaining and using goods and services.
2)
Acquired buying motives are inborn motives.
3)
Cultural values keep on changing through the
passage of time.
4)
Exposure is the first stage in the information
search process.
(b)
Choose the correct option: 1x4=4
1)
The buying process starts with information
search/need recognition.
2) Organization buying behaviour refers to
decision making process in formal/informal organization.
3)
If a person interacts on regular basis with
other individuals, then these individuals can be considered as a
primary/secondary group.
4)
Marshall/Sigmund Freud was the first person to
examine the role of economic factors on human behaviour.
2. Write
short notes on any four of the following: 4x4=16
a)
Consumer Involvement.
b)
Participants in the Buying Process.
c)
Role of Family in Consumer Behaviour.
d)
Values and Consumer Behaviour Relationship.
e)
Reference Groups.
3. (a)
What is decision making? Explain the consumer decision making process. 4+7=11
Or
(b)
What do mean by consumer behaviour? How does it differ from consumption
behaviour? 4+7=11
4. (a)
Define need recognition. Discuss the factors influencing information search. 4+7=11
Or
(b)
What do you understand by buying motives? Classify different kinds of buying
motive. 4+7=11
5. (a)
Explain how culture and subculture influence the behaviour of consumers. 11
Or
(b)
Discuss, in detail, the impact of social class on consumer behaviour.
6. (a)
Discuss the personal factors which influence the consumer behaviour. 11
Or
(b)
Explain the concept of personality and lifestyle in the context of consumer
behaviour.
7. (a)
Explain the procedure for consumer behaviour audit. 12
Or
(b)
What do you mean by organizational buying behaviour? Explain its features. 4+8=12
Also Read:
Consumer Behaviour Question Paper Dibrugarh University B.Com 5th Sem CBCS Pattern
- Consumer Behaviour Question Paper 2014
- Consumer Behaviour Question Paper 2015
- Consumer Behaviour Question Paper 2016
- Consumer Behaviour Question Paper 2017
- Consumer Behaviour Question Paper 2018
- Consumer Behaviour Question Paper 2019
- Consumer Behaviour Question Paper 2021
- Consumer Behaviour Question Paper 2022
- Consumer Behaviour Question Paper 2023
Also Read: Consumer Behaviour Solved Question Paper 2021
***