Small Business Management Question Paper May' 2015
COMMERCE (General / Speciality)
Course: 604 (Small Business Management)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
1. (a) Write True or False : 1x4=4
(i) Small-scale
industries are labour-intensive.
(ii) Small-scale
units use local resources.
(iii) Small-scale
industries spend heavy amount in advertising.
(iv) Small-scale
units lack of resources and knowledge for effective sales promotion.
(b) Fill up the blanks with appropriate words: 1x4=4
(i) Production
is meant for _____ of goods. (marketing / consumption)
(ii) Good
branding services as a silent _____ (salesman / promoter)
(iii) Management
and control of small scale firm is with the _____ (owner / government)
(iv) Reasons
behind existence of idle capacity in small-scale enterprise is _____ of working
capital (abundance / shortage)
2. Write short notes on (any four) : 4x4=16
(a) Production
planning.
(b) Channels
of distribution.
(c) Quality
control.
(d) Ploughing
back of profit.
(e) Sales
promotion.
(f) Qualities
of salesman
3. (a) Define small business. Explain the different types of
small business exist in India. 4+7=11
Or
(b) Critically examine the government policies and
programmes influencing small-scale business. 11
4. (a) Discuss the need for and significance of adequate
working capital in the successful functioning of small-scale enterprises. 11
Or
(b) Discuss the various financial
requirements in a small-scale enterprises.
5. (a) What do you understand by
plant location? Explain briefly various factors to be taken into consideration
while selecting the location of an industrial unit. 4+7=11
Or
(b) What is technology? Discuss
the various schemes initiated by the Government to encourage technology Up
gradation in small-scale enterprise in India. 4+7=11
6. (a) Critically examine the
marketing problems faced by the small-scale enterprises in North-East India. 11
Or
(b) What is meant by market
assessment? Why is it needed for small-scale enterprises? What are the common
methods used for market assessment? 4+3+4=11
7. (a) Define industrial sickness with reference to
small-scale industry. Enumerate signals and symptoms of industrial sickness. 4+8=12
Or
(b) Explain the concept of
capacity utilization with the help of installed capacity and idle capacity. 12