Business Communication Question Papers 2014 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
The figures in the margin indicate full marks for the questions
(New Course)
(a) Ability to
communicate effectively
1)
is inborn
2)
can be developed
3)
cannot be developed
(b) Grapevine
is a kind of ____ communication.
1)
lateral
2)
formal
3)
informal
(c) To excel
in group discussion, it is important to develop
1)
listening skills
2)
interactive skills
3)
speaking skills
(d)
the difference between a memo and letter is in
the
1) tone and style
2) message
3) addressee
2. Write
‘True’ of ‘False’: 1x4=4
a) The
objective of any communication is just to receive or convey a message.
b) Informal
communication takes place beyond organizational hierarchy.
c) The main
purpose of a seminar is to share knowledge and to get the viewpoints of equally
informed persons.
d) The
guiding principle of writing collection letters is to collect and amount and
lose the customer.
3. Write
answers to the following questions in about 100 words each: 4x4=16
(a) Communication
is the lifeblood of any business organization. Elucidate.
(b) List any
four media of external corporate communication and explain one of them briefly.
(c) What types
of questions are generally asked in a job interview? Give examples of each.
(d) Explain
briefly the approaches for writing persuasive letters.
4. (a) What
do you mean by ‘a communication model’? Explain the SMCR model of communication
developed by David Berlo. 4+10=14
Or
(b) What
do you mean by audience analysis? Examine the importance of audience analysis
in the communication process. 4+10=14
5. (a) Explain
briefly the various forms of internal and external corporate communication. 7+7=14
Or
(b) Enumerate
briefly any four barriers to communication. Suggest six ways to overcome
communication barriers. 8+6=14
6. (a) What
are the objectives of group discussion? Assess the importance of group discussion
as part of selection process. 5+9=14
Or
(b)What is
the importance of listening skills in a business organization? How are these skills useful in dealing
with customer complaints? 6+8=14
7. (a) Enumerate
any four purposes of writing a memo. Assume you are the Regional Manager,
United Bank of India, Dibrugarh. Now draft a memo conveying to all employees of
the regional office the message that a mock fire drill will be held at the
beginning of next week as part of disaster management strategy. 4+10=14
Or
(b) What
do you mean by a “Request Letter’? Assume you are the proprietor of M/s Beauty
Cleaner, 16 Princess Street, Worli, Mumbai – 91. You drew a Demand Draft No. A
637825 dated 5th November, 2014 for Rs. 50,000 in favour of
Global Airlines Limited, payable at New
Delhi. You pledged the Demand Draft as security deposit against the tender you
submitted for upkeep and maintenance of the booking offices of Global Airlines
Limited in New Delhi. Your tender was rejected and the Demand Draft was
returned to you. Now Write a Request Letter to the Senior Manger, State Bank of
India, Worli Branch, Mumbai to cancel the Demand Draft and credit the proceeds
thereof to your firm’s Account no. 30494941531. 3+11=14
(Old Course)
Full Marks: 80
Pass Marks: 32
1. Selected
the right alternative: 1x4=4
(a)
Interaction with peers or colleagues is
referred to as
1)
vertical communication
2)
diagonal communication
3)
horizontal / lateral communication
(b)
Grapevine is a kind of ____ communication.
1)
Formal
2)
Informal
3)
lateral
(c)
The essence of any speech is
1)
the content
2)
the choice of words
3)
the style
(d)
The live telecast of budget and the analysis
that follows in an example of
1)
Teleconferencing
2)
Videoconferencing
3)
news broadcasting
2. Write
‘True’ or ‘False’: 1x4=4
(a)
For success of communication, it is necessary
to make audience analysis and to adapt the message to their goals, interests
and needs.
(b)
In the context of business communication, a
presentation refers to a talk by a designated speaker.
(c)
Body language always reveals the truth while
the speaker may play with words to conceal the truth.
(d)
E-mail communication can be stored and
retrieved as and when required by the sender only.
3. Write
answer to the following questions in about 100 words each: 4x4=16
(a)
“Communication is not complete till it is
received, understood and acted upon”. Elucidate.
(b)
Point out four differences between upward and
downward communication.
(c)
How will you structure the message for oral
presentation?
(d)
List four essential conditions for effective
listening.
4. (a) Define
communication. Explain the basic forms of communication. 4+7=11
Or
(b) What
do you mean by ‘a communication model’. Explain the SMCR model of communication developed by David Berlo. 4+7=11
5. (a) What
do you mean by corporate communication? Explain the various types of corporate
communication. 3+8=11
Or
(b) Briefly
enumerate five semantic barriers and six psychological barriers to
communication 5+6=11
6. (a) What
is the objective of making a presentation? What skills are necessary to develop
an effective presentation? 3+8=11
Or
(b) What
are the ten commandments of good speaking? Discuss any two in detail. 11
7. (a) Mention
the various types of listening. Which type of listening is most desirable and
why? 4+7=11
Or
(b) What
do you mean by non-verbal communication? Write an illustrative note on proxemics
as non-verbal spatial language. 3+8=11
8. (a) What
are the advantages of using e-mail as a tool of modern business communication?
Prepare a set of guidelines of writing effective e-mail messages. 4+8=12
Or
(b) What
do you mean by inter-national communication? Discuss the importance of cultural
diversities in the context of international communication. 4+8=12
Post a Comment
Kindly give your valuable feedback to improve this website.