Principles of Marketing Question Papers Dibrugarh University
2014 (November)
COMMERCE (General)
Course:
504 (Principles of Marketing)
The
figures in the margin indicate full marks for the questions
(NEW
COURSE)
Full
Marks: 80
Pass
Marks: 24
Time:
3 hours
1.
(a) Write True or False: 1x4=8
(a) Mention
one of the branches of marketing management.
(b) Mention
one difference between macro-marketing and micromarketing.
(c) Marketing
begins and ends with the ____. (Fill in the blank)
(d) Write one
of differences between ‘marketing’ and ‘selling’.
(e) What type
of relationship exists between a customer and a retailer? (Choose the correct
one)
1. Direct
2. Indirect
(f) State one
of the disadvantages of market segmentation.
(g) Registration
of Trade Mark is compulsory. (Write True or False)
(h) All
publicity is advertising. (Write True or False)
2.
Write short notes on: 4x4=16
a) Marketing
environment
b) 4 P’s of
marketing mix
c) Importance
of branding
d) Warehouse
3.
(a) Discuss the nature and scope of marketing.
Or
(b)
Distinguish between the traditional and modern concepts of marketing.
11
4.
(a) What do you mean by consumer’s behavior? Explain its significance in
marketing. 4+7=11
Or
(b)
Discuss the bases for market segmentation.
5.
(a) What is meant by packaging? Describe if brief the important functions in
packaging products. 4+7=11
Or
(b)
What do you mean by product development? Discuss the various stages involved in
the development of a new product. 4+7=11
6.
(a) Discuss the concept of sales of promotion. Explain the various methods of
sales promotion. 4+7=11
Or
(b) Define price. How does pricing of a product
influence its marketing? Discuss. 4+7=11
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7.
(a) Write a comparative note on the services rendered by the retailers and the wholesalers
to the producers. 12
Or
(b)
Discuss the methods of inventory control mentioning their merits and demerits. 4+4+4=12
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