[AHSEC Class 12, Business Studies Notes, Revised Syllabus, 2022 Exam, Business Environment]
Class 12 Business Studies Notes
Unit – 3:
Business Environment
VERY SHORT QUESTIONS (1 Mark)
1. What is business
environment? 2010
Ans: It refers to
the sum total of all individuals, institution & other forces that are
outside the control of business enterprise but that may affect its performance.
2. Give one importance of business
environment.
Ans. It enables the firm to identify opportunities & getting
the first movers advantages.
3. Why it is said that
“Business Environment is a Relative Concept”.
Ans: Business environment is a relative concept since it differs from country to country and
even region to region.
4. Which sector of the Indian economy
was given greater importance after independence?
Ans: Public Sector
5. Mention two element of political
environment?
Ans: (a)
Political ideology & practices of the ruling party. (b). Nature of
relationship of our country with foreign countries.
6. What is the main objective of FEMA?
Ans: To facilitate external trade and payments
7. Mention any two elements of social
environment?
Ans: (a) Birth
& death rates. (b) Concern with quality of life.
8. Give two changes introduced in
industrial policy of July 1991?
Ans: (a.)
Abolition of industrial licensing. (b) Dereservation of industries for public
sector.
9. Give two changes introduced in
industrial policy of July 1991?
Ans. (a.) Abolition of industrial licensing. (b.) De-reservation
of industries for public sector.
10. Give one impact of govt. policy
changes on business industries?
Ans. Increasing competition from multinational.
11. It is the process by which govt.
control over the industry is being loosened. Give the term to which the
statement is trying to indicate.
Ans. Liberalization.
12. What is privatization?
Ans:
Privatization may be defined as the transfer of ownership & control from
the public sector to Private sector.
13. What is Globalisation?
Ans: Globalisation
means integrating our economy with world economy.
14. Name two elements of technological
environment?
Ans: 1.Recent
technological developments. 2. Advances in computers & electronics.
15. Which environment prohibits the
advertisement of alcoholic
beverages? 2014
Ans: legal
Environment
16. Which economic policy of the
Indian Government initiated globalisation? 2011,
2012, 2019, 2020
Ans: Industrial
Policy 1991. This policy opened up the Indian economy.
17. What is Social Environment? Give
an example of social environment.
And: Social environment describes characteristics of the society
in which the organization exists. For example, reservation in jobs for
minorities, Characteristics of the society.
18. Name the Act that protects the
interest of consumers in India.
Ans: Consumer Protection Act, 1986
19. In which year the World Trade
Organisation came into being?
Ans: 1-1-1995
20. The Information Technology Act.
2002 comes under what type of environment?
Ans: Legal Environment
21. Give two examples of marketing
intermediaries.
Ans: Wholesalers and Retailers
22. What is the name of the economy
where both public and private sectors co-exist?
Ans: Mixed Economy
23. Which act aims at controlling
production, supply and distribution of essential commodities?
Ans: Essential Commodities Act, 1955.
24. Under which environmental factor
does fiscal policy fall?
Ans: Economic Environment
25. What does legal environment
prescribe?
Ans: It prescribes rules or laws that all members of business
community must follow.
26. Name two component of economic
environment?
Ans: 1.Volume of imports
& exports of different items. 2. Rates of saving & investment.
27. Which element / dimension of
business environment involve improvement and innovations which provide new ways
of producing goods and services and new methods and techniques of operating a business?
Ans.: Technological Environment
28. Banking sector reforms have led to
easier credit terms and better services. This is an example of a key component
of the “Business Environment “name this component?
Ans: Economic Environment
29. ‘Demand for reservation in jobs
for minorities refers to an example of key component of general environment of
business. Name this component.
Ans: Social Environment
30.
What
is meant by environment scanning?
Ans: Environment scanning is a process by which organizations
monitor their relevant environment so that they can consider the impact of
different events, trends, issues, expectation on its strategic management
process.
**********************************
ALSO READ (AHSEC ASSAM BOARD CLASS 12)
1. AHSEC CLASS 12 BUSINESS STUDIES CHAPTERWISE NOTES
2. AHSEC CLASS 12 BUSINESS STUDIES QUESTION PAPERS (FROM 2012 TILL DATE)
3. AHSEC CLASS 12 BUSINESS STUDIES SOLVED QUESTION PAPERS (FROM 2012 TILL DATE)
4. AHSEC CLASS 12 BUSINESS STUDIES IMPORTANT QUESTIONS
**********************************
Short and Long Questions (2/3/5 Marks)
Q.N.1.What is business environment?
Explain the features of business environment. 2010
Ans: Business environment means forces, Factors and
institutions which the members of a firm must deal with in order to achieve the
objectives of the organization. It refers to the aggregate of all
conditions, events and influences that surrounds and affects the business. Forces
includes politic, economic, social, technological, etc and Institutions include
competitors, customers, suppliers, etc.
Following are the features of Business
environment:
a) Totality
of external forces: Business environment is the sum total of all things
external to business firms and, as such, is aggregative in nature.
b) Specific
and general forces: Business environment includes both specific and general
forces. Specific forces (such as investors, customers, competitors and
suppliers) affect individual enterprises directly and immediately in their
day-to-day working. General forces (such
as social, political, legal and technological conditions) have impact on all
business enterprises and thus may affect an individual firm only indirectly.
c) Dynamic
nature: Business environment is dynamic in that it keeps on changing whether in
terms of technological improvement, shifts in consumer preferences or entry of
new competition in the market.
d) Uncertainty:
Business environment is largely uncertain as it is very difficult to predict
future happenings.
e) Relativity:
Business environment is a relative concept since it differs from country to
country and even region to region. Political conditions in the USA, for
instance, differ from those in China or Pakistan.
Q.N.2. Explain the importance of
Business Environment. 2011
Ans: Following are the Importance of Business Environment:
(a) Determining
Opportunities and Threats: The interaction between the business and its
environment would identify opportunities for and threats to the business. It
helps the business enterprises for meeting the challenges successfully.
(b) Giving
Direction for Growth: The interaction with the environment leads to opening up
new frontiers of growth for the business firms. It enables the business to
identify the areas for growth and expansion of their activities.
(c) Continuous
Learning: Environmental analysis makes the task of managers easier in dealing
with business challenges. The managers are motivated to continuously update
their knowledge, understanding and skills to meet the predicted changes in
realm of business.
(d) Image
Building: Environmental understanding helps the business organisations in
improving their image by showing their sensitivity to the environment within
which they are working.
(e) Meeting
Competition: It helps the firms to analyse the competitors’ strategies and
formulate their own strategies accordingly.
(f) Identifying
Firm’s Strength and Weakness: Business environment helps to identify the
individual strengths and weaknesses in view of the technological and global
developments.
Q.N.3. State the features of the
industrial policy 1991. Or Mention the changes initiated by the government of
India since 1991. 2013
Ans: As a part of economic reforms, the Government of India
announced a new industrial policy in July 1991. The broad features of this
policy were as follows:
(a) Delicencing:
The Government reduced the number of industries under compulsory licensing to
six.
(b) Disinvestment:
Disinvestment was carried out in case of many public sector industrial
enterprises.
(c) Liberalisation
of foreign policy: Policy towards foreign capital was liberalized. The share of
foreign equity participation was increased and in many activities 100 per cent
Foreign Direct Investment (FDI) was permitted.
(d) Liberalisation
in technical area: Automatic permission was now granted for technology
agreements with foreign companies.
(e) Promotion
of foreign investment: Foreign Investment Promotion Board (FIPB) was set up to
promote and channelise foreign investment in India.
Q.N.4. Explain the impact of
environment policy changes on business and industry after 1991. 2008, 13, 16, 18, 19, 2020
Ans: Liberalisation and Globalisation of Indian economy through
industrial policy change in 1991 have created both challenges and opportunities
for the Indian business. Impact of Government Policy Changes on Business and
Industry (Significance of liberalisation and globalisation) can be studied
under the following heads:
a) Increasing
competition: As a result of changes in the rules of industrial licensing and
entry of foreign firms, competition for Indian firms has increased especially
in service industries like telecommunications, airlines.
b) More
demanding customers: Customers today have become more demanding because they
are well-informed. Increased competition in the market gives the customers
wider choice in purchasing better quality of goods and services.
c) Rapidly
changing technological environment: Increased competition forces the firms to
develop new ways to survive and grow in the market. New technologies make it
possible to improve machines, process, products and services.
d) Necessity
for change: In a regulated environment of pre-1991 era, the firms could have
relatively stable policies and practices. After 1991, the market forces have
become turbulent as a result of which the enterprises have to continuously
modify their operations.
e) Threat
from
Q.N.5. What is “liberalisation”?
Mention its process and objectives. 2010,
2016
Ans.: Liberalisation of economy means to free it from direct or
physical control imposed by the government.
In other words, it is the process by which government control over the
industry is being loosened. It implies liberating the trade and industry from
unwanted government control and restriction. Liberalization of the Indian
industry has been taken in the following way:
a) Abolishing
licensing requirements in most of the industries except a short list.
b) Freedom
in deciding the scale of business activities.
c) Freedom
in fixing the prices of goods services.
d) Removal
of restriction on the movement of goods and services.
e) Liberalisation
in import and export.
Objectives
of Liberalisation
a) To accelerate the rate of
industrial development.
b) To ensure better utilisation of
capacity.
c) To achieve economies of scale.
d) To work towards the development of
backward areas.
e) To ensure export promotion and
import substitution.
Q.N.6. What is privatization? Mention
the steps taken by government for privatisation.
Ans: Privatisation refers to reducing the role of public sector by
involving the private sectors in most activities. Due to the policy reforms
announced in 1991, the expansion of public sector has literally come to a halt
and the private sector registered fast growth in the post liberalised period. To execute policy of privatisation government
took the following steps:
a) Disinvestment of public sector i.e. transfers
of public sector enterprise to private sector.
b) Setting up of board of industrial and
financial reconstruction (BIFR) to revive sick units in public sector.
c) Dilution of stake of the government by
transferring more than 51% shares to the private sector.
Q.N.7. What is Globalisation? Mention its merits and demerits. 2008
Ans: Globalisation means
‘integrating’ the economy of a country with the world economy. This implies free flow of goods and services,
capital, technology and labour across national boundaries. To achieve these
objectives of globalisation, the government has adopted various measures such
as:
a) Reduction
in custom duties.
b) Removal
of quantitative restrictions or quotas on exports and imports.
c) Facilitating
foreign investment and encouragement of foreign technology.
d) These
measures are expected to achieve a higher rate of growth, enlargement of
employment potential, and reduction of regional disparities.
Merits and
Demerits of Globalization
The Merits of Globalization are as follows:
1. There
is an International market for companies and for consumers there is a wider
range of products to choose from.
2. Increase
in flow of investments from developed countries to developing countries, which
can be used for economic reconstruction.
3. Greater
and faster flow of information between countries and greater cultural
interaction has helped to overcome cultural barriers.
4. Technological
development has resulted in reverse brain drain in developing countries.
The
Demerits of Globalization are as follows:
1. The
outsourcing of jobs to developing countries has resulted in loss of jobs in
developed countries.
2. There
is a greater threat of spread of communicable diseases.
3. There
is an underlying threat of multinational corporations with immense power ruling
the globe.
4. For
smaller developing nations at the receiving end, it could indirectly lead to a
subtle form of colonization.
Q.N.8. State the features of LPG
model. (Liberalisation, Privatisation and Globalisation) 2019
Ans: Features of Liberalisation:
a) The
industry is given freedom of producing and distributing the goods and services.
b) Freedom
in deciding the scale of business activities.
c) No
restriction on fixation of the prices of goods services.
d) Removing
unnecessary controls over the economy.
e) Removing
unnecessary control over the economy through delicensing.
Features of Privatisation
a) Transfer
of complete or partial ownership from public enterprise to private individuals.
b) Disinvestment
of government companies by selling more than 51% share to the private
individuals.
Features of globalisation:
c) Integration
of domestic economy with global economy.
d) Opening
up of the economy to foreign capital, foreign technology and free competition.
e) Free
flow of international capital.
f) Free
world trade, elimination of tariffs and quotas.
g) Expansion
of multinational corporations.
Q.N.9. What is truly globalised
economy? Mention various obstacles to globalisation.
Ans: A truly global economy
implies a boundary less world where there is:
a)
Free flow of goods and services across nations.
b)
Free flow of capital across nations.
c)
Free flow of information and technology.
d)
Free movement of people across border.
e)
A global governance perspective.
Obstacles
to Globalisation: The Indian business suffers from many
disadvantages in respect of globalization of business. The important problems
are following:
a) Complex
and confusing Government Policy & Procedures.
b) High
Cost of materials, powers, finance etc.
c) Inadequate
and insufficient infrastructural facilities.
d) Socio-political
factors resist change and this comes in the way of modernization,
rationalization and efficiency improvement.
e) Poor
quality image of Indian product.
f) Small
size and the low level of resources of Indian firms.
Q.N.10. Explain in
detail various components of Business environment. 2007, 2009, 2010, 2011,
2012, 2014, 2015
Ans: The business environment can be
classified into two major categories:
1. Economic
environment (VVI – 2010, 2011, 2013, 2014,
2017)
2. Non
economic environment
ECONOMIC ENVIRONMENT: Economic environment
consist of Grosse national product, corporate profits, inflation rate
productivity, employment rates, interest rates, debt and spending economic
environment has stronger influence over organization policies and action. The
survival and success of each and every business enterprise depend fully on its
economic environment. The three main factors/components that affect the
economic environment are:
(a) Economic
Conditions: The economic conditions of a nation refer to a set of economic
factors that have great influence on business organisations and their
operations. These include gross domestic product, per capita income, markets
for goods and services, availability of capital etc.
(b) Economic
Policies: All business activities and operations are directly influenced by the
economic policies framed by the government from time to time. Some of the
important economic policies are: Industrial policy, Fiscal policy, Monetary
policy, Foreign investment policy, Export –Import policy (Exim policy)
(c) Economic
System: The world economy is primarily governed by three types of economic
systems, viz., (i) Capitalist economy; (ii) Socialist economy; and (iii) Mixed
economy. India has adopted the mixed economy system which implies co-existence
of public sector and private sector.
(d) Economic Planning: The management
of national economy must begin with national level economic planning within the
framework provided by the general economic policy of the government. An
economic planning is a mechanism for allocation of available resources and
encourages efficient decision making process in an economy to achieve pre
determined objectives of plans like increasing growth rate, reducing inflation,
creating employment , obtaining self sufficiency etc. A government plays an
important role as it has the authority of drafting and implementing financial
plans keeping in mind the interest of various business industries and social welfare.
(e) Regional economic groups: They promote cooperation and free
trade among members by removing tariff and other restrictions. They provide
opportunities to member countries and threats to non-member counties. Examples
are: SA ARC: South Asian Association for Regional Cooperation. ASIAN: Association
of South East Asian Nations. EU: European Union.
NON-ECONOMIC
ENVIRONMENT: Non-economic environment refers to social, cultural,
political, legal, technological factor etc. that have a significant effect on
the business activities of our country. The various elements of non-economic
environment are as follow:
(a) Social Environment: The social environment
of business includes social factors like customs, traditions, values, beliefs,
poverty, literacy, life expectancy rate etc. The businessman cannot overlook
the components of social environment of social environment as these components
may not have immediate impact on the business but in the long run the social
environment has great impact on the business.
(b) Political Environment: This includes the political system, the
government policies and attitude towards the business community and the
unionism. The political environment has immediate and great impact on the business
transactions so businessman must scan this environment very carefully. All
these aspects have a bearing on the strategies adopted by the business firms.
© Legal Environment: This refers to set of
laws, regulations, which influence the business organisations and their operations. Every business organisation has to obey, and
work within the framework of the law. The important legislations that concern
the business enterprises include Companies Act, 1956; Foreign Exchange
Management Act, 1999; The Factories Act, 1948 etc. Besides the above
legislations, Provisions of the Constitution and Judicial Decisions are also
form part of the legal environment of business.
Recent changes in India legal environment:
Ø
Deregulation of capital market.
Ø
Removal of control from the foreign exchange market
Ø
Delicencing policy of industries.
(d) Technological Environment: Technological
environment include the methods, techniques and approaches adopted for
production of goods and services and its distribution. In the modern
competitive age, the pace of technological changes is very fast. Hence, in
order to survive and grow in the market, a business has to adopt the
technological changes from time to time. The recent technological changes of
the Indian market are: 2018
Ø Shift
from steam locomotives to electric engines.
Ø Shift
from typewriter to word processors.
Ø Shift
from demand of vacuum tubes to transistors.
(e) Demographic Environment: This refers to
the size, density, distribution and growth rate of population. All these
factors have a direct bearing on the demand for various goods and services.
(f) Natural Environment: The natural environment includes geographical
and ecological factors that influence the business operations. These factors
include the availability of natural resources, weather and climatic condition,
location aspect, topographical factors, etc. Business is greatly influenced by
the nature of natural environment.
Q.N.10. Explain four strategies that
are available to the managers to deal with changing business environment.
Ans: Management strategies to deal with changing business
environment:
Business environment are changing day by day.
In order to survive in the modern competitive market, every manager must adopt
some strategies which are stated below:
(i) Installation of MIS (Management
Information System): For scientific decision making under conditions of
environmental uncertainties, accurate, precise and timely information is needed
by management. This purpose may be well-served by installing a MIS. MIS is a
planned and well organized information system; under which vital information
for management decision-making is collected, processed, evaluated and timely
supplied to executives – needing such information.
(ii) Forecasting: Systematic forecasting of
relevant business environmental factors may help management in taking sound
strategic decisions. Statistical and mathematical techniques like probability,
index numbers, correlation, regression, time-series etc. may be used for
purposes of scientific forecasting.
(iii) Recruitment of Experts: Experts from
social, economic, financial and political fields may be recruited by business
enterprises; that may help management in skilled decision-making by providing
the advantage of their expert knowledge.
(iv) Innovations: Management must be
innovative to survive in the competitive market. Managerial innovation can be
tested in the following fields:
1. Development of new shapes, sizes and
designs of old products
2. Expansion of old markets, by introducing
new products.
3. Discovery of new markets – for old and new
products.