Principles of marketing important questions for upcoming
exam
Dibrugarh University B.Com 5th Sem Both CBCS and Non-CBCS Pattern
Unit – 1: Introduction to Marketing
Q.
Define marketing and state its importance in today’s world. 2013, 2015, 2018
Q. Explain the nature and Scope of marketing. 2014,
2016, 2019, 2021
Q. Distinguish between Marketing and Selling. Mention various objectives of marketing. 2013,
2017
Q. What is Marketing Mix? What are the elements of marketing mix? Explain them briefly. (4 P’s) 2013, 2016, 2019, 2022
Q. Define online marketing.
Briefly explain the difference between online marketing and traditional
marketing. 2022
Q.
Write Short notes on: Ecological Force and online marketing 2022
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Unit – 2: Consumer behaviour and Market Segmentation
Q. What is consumer behaviour (Consumer Buying Behaviour)?
State its characteristic. Explain the importance of consumer behaviour. 2014,
2019
Q. Q. Why is consumer behaviour a multi-disciplinary? Explain how the study of consumer behaviour assists marketers in segmenting the market. 2022
Q. Write a brief note on buying motives.
Q. What do you mean by market segmentation? Discuss its objectives and importance to amarketer in big country like India. 2013,
2015, 2017, 2018, 2021
Unit – 3: Products Planning and Pricing
Q. What do you mean by product? State the characteristics of product. What are its various types? 2014, 2017
Q. Discuss the various stages of a new product development. 2014, 2017
Q. Explain the different stages of product life cycle(PLC). What is marketing house strategy at each stage? 2013, 2022
Q.
What is Packaging? Explain its role and functions. Mention it features. 2014, 2016, 2018, 2019, 2021
Q.
What is brand name and trade mark? Explain their relative merits and demerits. 2017
Q.
What do you mean by price? What are the various objectives of pricing? Explain
the importance of pricing. 2014, 2021
Q.
Write a detailed note on various pricing methods. 2021
Q.
What are the factors affecting price of a product or service? 2013, 2022
Q.
Write short notes on:
(a) Brand Name
(c) After Sales Service
(d) PLC
(e) Brand Name vs. Trade Mark (2018)
(f) Sales forecasting
(g) Variou Types of Products
Unit – 4: Promotion and Distribution Channel
Q.
What do you mean by promotion? Explain the need for promotional activities.What are the various methods/components of promotion? 2014, 2018, 2021
Q. Explain the factors influencing promotional mix.
Q.
What are the commonly used media in advertising? State their advantages and
disadvantages.
Q.
What do you mean by distribution channel? What are the different factors that
need to be considered while selecting a distribution channel? 2018, 2021
Q.
What is physical distribution of goods? Explain its significance. Discuss
various components of transportation mix. 2013, 2015, 2017, 2018SN, 2019, 2022
Q. Explain the concept of personal
selling. Distinguish between Personal
selling vs. Publicity.
Q. What is
sales promotion? Discuss the various methods of sales promotion. 2022
Q.
Explain the role of retailer and wholesalers in marketing management. 2014, 2016, 2017, 2019
Q. Write Short Notes on:
(a) Transportation
(b) Warehousing
(c) Order Processing
(d) Consumer Durables
(e) Market Positioning (2018SN)
(f) Test Marketing
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