Business Communication Question Papers 2012 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Select the
right alternative :
(a)
Interaction among members of the same organization is called
(i) formal communication
(ii) internal communication
(iii) external communication
(b) Sales
presentations are designed and delivered with a view to
(i) inform about the products
(ii) build goodwill
(iii) persuade the prospective buyers
(c) Nonverbal Communication relies on
(i) appearance
(ii) observation and interpretation
(iii) body language
(d)
Multinational Corporations with global operations employ people form
(i) western countries
(ii) developed countries
(iii) different countries
2. Find out which statement is true an which statement is false :
(a) Encoding is the process of interpreting the message.
(b) Advertising, media-interaction and public relation
fall mainly within the domain of corporate communication.
(c) Every presentation normally ends with a question and
answer session.
(d) The physical presence but mental absence of the listener
can be defined as active listening.
3. Write answers to the following questions in about 100 words each :
(a) Account for the importance of audience analysis
with reference to the communication process.
(b) How can grapevine be effectively used?
(c) State briefly the skills needed to make
presentation effective.
(d) What are the factors that have added
cross-cultural dimension to business communication?
4. (a) Distinguish between communication and effective communication. In
what ways can communication be made effective?
Or
(b) Point out the respective advantages and
disadvantages of formal and informal communication.
5. (a) What do you mean by ‘corporate communication’? Discuss briefly
various types of corporate communication.
Or
(b) Enumerate briefly six sender-oriented barriers and
five receiver-oriented barriers to communication.
6.(a) What is the importance of conducting surveys in business? Explain
with two suitable examples.
Or
(b) How does a sales presentation differ from training
presentation? Discuss briefly the strategy adopted for effective training
presentation.
7.(a) Show the differences between verbal and nonverbal communication.
Write a detailed note on proxemics an nonverbal spatial language.
Or
(b) Explain, with an example, how failure by an employee
to listen effectively can lead to customer’s displeasure.
8. (a) Explain the role of e-mail and videoconferencing as means of
modern communication.
Or
(b) What do you mean by ‘International communication’?
Briefly explain the intercultural factors that affect interactions and
communication in global business.