Course No. 104 BUSINESS ENVIRONMENT (BNEV-IV)
(For B.Com.General And Six Speciality
Courses )
Marks: 80 Hours: 40
Objective: The paper aims to acquaint
the learners with the emerging issues of business at national and international
levels with emphasis on liberalization and globalization.
Course Contents:
Unit I: Theoretical framework ---
Concept, significance and nature of business environment; environmental
scanning, elements of business environment – internal and external environemnt.
SWOT analysis – concept, significance and technique, Changing dimensions of
business environment in India. 20:
10 hrs
Unit II: Economic Environment ---
Significance and elements of economic environment. Business cycle – concept,
phases and features. Economic growth—concept and hindrances. Industrial
sickness – definition, causes and effects (to be studied with special reference
to NE India). 20: 10 hrs
Unit III: Government policy and Legal
Environment --- Industrial policy of India since 1991 – salient features –
licensing, privatization , foreign collaboration in the light of recent
changes, Competition Act, 2002; Meaning, objectives, definitions and
applicability of the Act. Export Import Policy (EXIM Policy), Special Economic
Zones (SEZ). Salient features of the Govt. India’s Industrial Policy for the
North East (Latest Policy). 20: 10 hrs
Unit IV: International Business
Environment --- International economic grouping and institutions – GATT, WTO,
World Bank, IMF, SAFTA -- their importance to India. The policy of
globalization and its impact on Indian trade and industry. 20: 10 hrs
Text and Reference Books:
1.Cherunilam
Francis: Business Environment, Himalaya Publishing House, New Delhi.
2.Aswathappa
K: Essentials of Business Environment, Himalaya Publishing House, New Delhi.
3.Ahuja
H.L:Economic Environment of Business, S. Chand & Company Ltd. New Delhi.
4.Bezborah
P. & Singh Ranjit, Business Environment, Kalyani Publishers.
5.
Fernando: Business Environment, Pearson, New Delhi.
6.
Shaikh: Business Environment, Pearson, New Delhi.